Facebook is the 2nd largest search engine after Google.
But was is a Facebook group for?
A Facebook group is a way that people can connect over a common topic. They can be used for the purposes of networking, building client relationships, supporting people who need advice or help on topics and developing brand ambassadors.
Across the globe, 550 million + people visit buy-and-sell groups each month.
You could tap into a market of customers waiting for your products and services.
Here are 5 reasons why you need a Facebook group for your business:
1 ) Build an Audience
Having a Facebook group will make you more trustworthy in the community. Through content and communicating with others in the group, you are able to build up an audience.
Here’s an important note…
You need to be producing content consistently and of a quality to your community.
This is where knowing your customer and who you want to attract comes in handy. This will prevent people opting out or getting bored by your content.
2 ) Create a Community and a Sense of Exclusiveness
A private or secret group is the best way to make people feel exclusive. These groups are especially great for subscribers. You can send them a link to your group after they have signed up for your email list or latest eBook. This gives them a way to access answers to any questions they have.
A Facebook group sees higher engagement than normal pages and it will create a group of people who want to connect with you. Remember it is not about you, but it is about providing value to your audience.
The great thing about Facebook groups is that it doesn’t have to be just you answering people’s questions. Members of the group will start to communicate with each other and can answer each others questions once you have built up an audience. This will help create a community feel instead of seeing the group as being set up by a pushy salesperson.
3 ) Precise Targeting
When you have built a community of people who want to learn about similar ideas or topics in your industry, you are able to use this to market yourself. If your group is a computer support group or a place for budding young entrepreneurs, you need to make sure you create content and discussions that benefit your goal and brand. Having this group will give you the opportunity to learn about what your potential customers want. You can alter aspects of your products and look at the trends in your industry as a result of learning from your group.
You can also do this by creating polls and get feedback from people about your business. A group gives you all the information about what your customers and leads. Their likes and dislikes are right at your fingertips.
4 ) Better Engagement and Organic Reach
As previously mentioned, Facebook groups see more engagement than business pages. Having a group will generate a way to get more exposure for your posts and updates instead of just getting lost in the feed.
5 ) Discuss Events and Offer Giveaways
This is a great way to encourage more reach to your page and get a word-of-mouth going about your company. People love giveaways and joining in with contests. This doesn’t have to be just marketing materials that will encourage people to buy (like a free eBook), think about cashing out a little bit more money to bring people to your company.
You can bring people to your page by discussing events in your area too. People are more likely to buy from you if they can see you at events.
So, How Do You Create a Facebook Group?
To get creating, simply find the “Create Group” button and follow the steps from there. Facebook will ask you to set your goals, insert your name, invite members, write a group description and set privacy settings.
On the topic of privacy, there are three different types of group you need to be aware of:
Public – Posts and members can be seen by everyone.
Closed – Though anyone can find this group and see who it’s members are, only members can see the posts.
Secret – The group can only be found by members who invite others. Posts are viewable after people become a member.
Now you have set it up, make sure you promote it and create regular content!
The Bottom-line Of Facebook Groups Are To Add Value
They are a great way to connect with others regarding a common topic. Facebook groups can be likened to things like thought leadership as you are able to speak as an authority on topics in your industry.
However, the great thing is that you won’t appear to be selling your company. This can be achieved if you are focusing on adding value to your group over pushy marketing content.
Facebook groups create a unique way to convert those interested customers into paying ones.
If you are stuck on social media and what to learn how to convert clients through your marketing, contact us at [email protected].
