Should you be using automated services on your social media accounts? The short answer is no. The long answer is still no, but comes it comes with a “don’t despair”. Throughout this article, I’ll guide you through the dangers of social media automation, time-saving techniques and how you can avoid making some fatal mistakes.
Automation Gone Wrong
So what’s the big deal with saving some time? Getting a robot to do the heavy lifting? Well for one, is against the terms of service for many social media platforms.
Twitter has its own ground rules for automated activity, which are generally to limit spam. “You may not send unsolicited Direct Messages in a bulk or automated manner, and should be thoughtful about the frequency with which you contact users via Direct Message.”
Facebook’s stance tackles the use of data collection services, stating that you “may not access or collect data from our Products using automated means”.
The one thing all these platforms have in common is the limitations on accounts that fail to comply with the terms of service. This can be anything from a slap on the wrist to full account removal. If you are browsing for auto-likers, auto-followers or auto-messengers, which boasts quick results, be cautious. It’s more than likely that these services exploit the platforms and using them is a quick way to land yourself in social media jail!
What You CAN Do
The appealing nature of using automation services is the time that it opens up for you. You can move along with your day without having to worry about interacting with your audience. A few techniques you can use to save time include:
Using a scheduler – Apps such as Hootsuite, Buffer or Sprout can help manage your content output and save you a lot of time. You can simply construct your marketing materials, copy and set a time and date to release them for your target audience.
Employ a Social Media Manager – A whole new hire in the workplace may seem a little excessive, but with the opportunities that come with social media marketing and sales has its benefits. Having an extra person on hand that deals with output, input and communications would save a tremendous amount of time for you and your team.
Set a time – If you’re running a small business, it’s understandable that you have to be the business development, marketing and sales team all rolled into one. If you’re struggling to update your social media presence alongside all the hustle and bustle, set a time in stone for posting and messaging. Wake up early, create, write and post then move on with your day.
You can’t cut corners when it comes to business, and the same can be said for social media. You need to be dedicated to making it work and avoid falling for quick wins. Instead, invest in strategies that advise on the best practices to generate your own results. As much as you are managing your presence you have to manage yourself.
I've worked with some amazing companies from start ups to multi-nationals. I've also guest lectured at Universities in the UK.
I'm the maverick that helps business solve their No 1 problem; How to convince more customers to buy.