LinkedIn’s Creator Accelerator program is LinkedIn’s new initiative to invest in creators on the platform. Offering new tools, coaching and a platform to establish and build an audience. In order to bring more creators to the platform, the company has also announced that it would be launching a $25 million creator fund. Initially focused on the new Creator Accelerator Program.
How Do You Join the Creator Accelerator Program?
The program is currently only available within the US, so businesses across Europe and Asia will have to wait and see how the accelerator programme pans out within the states.
A few requirements are in place in order to join the Creator Accelerator Program:
Applicants must be 18 and over
They must be members of the LinkedIn Influencer Programme
Residents of the United States
You must commit to an onboarding session in early December
Join brainstorming sessions with a dedicated Creator Manager
Weekly content creation on LinkedIn in various formats
Finally, Microsoft and LinkedIn employees and contractors are not eligible to apply
You can apply for the programme here, with applications finishing on Tuesday, October 12, 2021, at 11:59 PM ET. LinkedIn is accepting up to 100 creators for the inaugural cohort of the Creator Accelerator Program.
What Will the Selected Creators Receive?
Creators selected to join LinkedIn’s Creator Accelerator Program are supported with a $15k grant. Granting them access to “white-glove educational opportunities from Community Managers” and opportunities for their work to be shown across LinkedIn. Both within their Marketing materials and on the platform itself. There are also opportunities for creator-to-creator networking and “program swag”. Whilst this could mean anything from a new hoodie to a pen, only those chosen will know what that programme swag could mean.
Why is LinkedIn Creating this Programme?
LinkedIn is looking to bring more content creators to the platform. In part to compete with other social media channels which have bred numerous influencers. With their own creator programme, LinkedIn will have the ability to create its own homegrown content creators and influencers. Whether this is the case, time will tell.
Finally, If you’re looking to create your own content on LinkedIn the best advice is to create a content strategy that fits your work and life schedule. Creating content is a time-consuming process that can either take up your whole day. Or it can be one hour of your day dedicated to producing smaller scale content pieces. What makes the content work is the thought and effort you put into it.
I'm Maverrik's Head of Digital Media. You may remember me from such videos as Sales Fails, Maverrik Live and Board-game Reviewers Gone Wild.