Stories are everywhere, not just in a library or the bookshop but all over social media. What started as 24-hour disappearing images has become a valuable tool for marketing and engagement. That is if you know how to utilise the Story correctly. Utilising your story on LinkedIn can feel overwhelming, especially if you want to use them in a professional manner. LinkedIn Stories are different from their counterparts on Facebook and Instagram, as in you should probably feel less inclined to post a photo of your lunch or a funny video. But let’s start with the basics of posting a 24 hour Story on LinkedIn.
On LinkedIn, you can use Stories to post images or video content that will expire, disappearing the next day. You can either use the LinkedIn Stories camera to capture images or videos in real-time or upload saved content from your mobile device’s gallery.
But why use The Stories Feature?
You may be thinking- why is using my LinkedIn Story so serious anyway? After all, how important can posting content on my Story be if it only lasts for 24 hours?
The answer is: very important.
LinkedIn Story functions can boost brand authority through thought leadership.
You can quickly share insightful tips, data and share new content that is hosted externally such as blogs and events.
Remember it is much easier to hold someone’s attention for a 20 second LinkedIn Story compared to a post or a 2-minute video.
The Story could do wonders to engage your audience and could potentially result in a lead.
LinkedIn Stories can add depth and personality to your brand, giving you an air of relatability and an edge over your competitors.
Posting a Story to LinkedIn
LinkedIn Stories can only be posted from the LinkedIn Mobile app.
If you haven’t used Stories in a while or have never used them, you might have to scroll down the feed on your LinkedIn homepage several times to find the Stories section. Once you’ve used them they should be more easily accessible.
To post a Story on LinkedIn:
- Find the Stories sections at the top of your homepage.
- Select the Add Symbol attached to your Profile picture above Your story.
- Tapping the circle at the bottom of the screen will take a photo.
- The lightning bolt Flash icon will turn on flash if you need it.
- Hold the circle to take a video of up to 20 seconds.
- If you want to post from your photo gallery, click the Image icon.
That is the basics of taking a story- you could just stop there and select Share Story.
But there is much more to be learnt. Here are some other features that you can take advantage of if you want to jazz up your LinkedIn Story:
- Add stickers to your post by selecting the Stickers icon.
- These include; Question of the Day stickers, the @mention feature to tag any of your connections or ‘followed’ pages.
- Tap the Text icon to add a message to your photo or video. You can resize and adjust placement if you wish.
- If you decide you want to delete a sticker, don’t despair, just drag it to the Trash icon and poof it’ll be gone.
Now you know.
But unlike LinkedIn Stories, this article will be here for longer than 24 hours, so if you ever need a refresher on how to utilise your story on LinkedIn- we’ll be right here waiting to help.
