Are you seeing a lot of polls on LinkedIn at the moment? It’s not surprising…they’re brilliant for engagement and there’s a lot of questions to be asked at the moment. However, they haven’t always been around. In fact, LinkedIn only reintroduced polls to their platform last year, after temporarily saying farewell to them in 2014. Since their return, they’ve claimed their spot on our LinkedIn timelines and something tells me they won’t be going away any time soon…
So, why should you use polls?
We all know that people love to give their opinions, and polls are a great way to enable your audience to do that. Polls can cover almost any topic, from industry-related questions, general topics or even for feedback. It’s a quick and simple way to create a post that’s not only engaging but also gives you insight into what people are thinking. However, there are some rules to abide by. This includes not asking for political opinions, health status, or other data that might be seen as sensitive. As long as you adhere to LinkedIn’s standard terms including their “Do’s and Don’ts” and their “Professional Community Policies” you should be in the clear.
How do polls work?
Now it’s time to get down to the nitty and gritty…how do you actually write a poll?
On your homepage click “Start a post”.
Click the “Create poll” option.
Create your poll by adding a question and up to four responses by clicking “Add option”.
Select the duration of your poll, the default option is one week.
Click “Done” and you’ll be taken to a window where you can add in post copy if you desire.
Post your poll by clicking “Post” and watch as the votes roll in!
Here’s an example of what your finished product should look like (once it’s gotten some engagement)…
Whether you like them or not, polls are an effective way to gather insight and create a (hopefully) engaging post. You can talk about almost any topic, whether it’s related to your business or not. Although there’s a restriction to how many answers you can add to your poll, it doesn’t stop you from asking a thought-provoking question for audiences to share their opinion on. If you aren’t already posting polls, it’s time to start! Don’t knock it until you’ve tried it…
Senior Copywriter with an unhealthy obsession for dogs