If you don’t track your social selling activity, you could be losing and not even realise it. Or you could be seeing some success, but have no idea where it’s coming from. Don’t mess with what isn’t broken right? Well not entirely. This explains why tracking your social selling matters.
You Can’t Improve Your Content
It’s not healthy to obsess over your social figures, Review what’s working instead of letting your metrics run unchecked. You could spend hours creating content no one wants – just because you’re not tracking performance. For further strategies on effective social selling, consider exploring this comprehensive guide by Hootsuite.
Platforms can update their tools and content categorisation methods in days, causing algorithm changes. If your views drop suddenly, platforms may have changed how they distribute your content. If you don’t track this aspect of your social selling activity you’ll end up talking to a handful of people rather than the larger audience you were trying to reach before.
You’ll Reach Out To The Same Person
As you scale social selling, you’ll engage more people across your platforms. This means jumping between chats or repeating the same questions to the same people.
Tracking Your Social Selling Activity Will Give You Better Results
When you connect with someone on LinkedIn you get a better result when you’ve interacted a few times before sending that request. Tracking helps ensure you’re giving enough space between interactions. If you’re overly enthusiastic you can turn people away. No one likes being harassed, even if it’s a slew of likes on their posts. It can make you seem disingenuine.
You want to leave enough time for each new interaction to feel casual and comfortable. On the flip side, if you wait too long, people might forget who you are.
You might feel like tracking takes time, but using a social selling tracker simplifies the process, we have our own at Maverrik. Just input your prospects’ names and log each interaction. Use the tracker and follow the seven steps to build new connections and win new clients.