Most of what people post on LinkedIn gets ignored. Worse than ignored—people scroll past it, mutter “ugh,” and unfollow you without a word, but here’s the truth: if you want LinkedIn content that gets leads, not likes, you need to post differently. You need content that resonates with your audience—posts your ideal clients see and think, “I need this.”
If you want to see how real businesses are generating leads with organic posts, the LinkedIn B2B Marketing Blog shares examples and insights straight from the source.
There are three types of LinkedIn content that gets leads consistently. Here’s how to use them.
1. The “Call Out the Problem” Post
(LinkedIn content that gets leads by being bold)
Stop being polite. Point at the pain.
Say the thing everyone in your industry knows but pretends not to. Call out the dumb advice. The stuff that wastes time. The stuff that never works.
This content works because it pulls in the right people – the ones nodding along thinking “finally, someone said it.”
And those people? They want help fixing it.
Examples:
- “Posting every day doesn’t grow your business. It just makes you tired.”
- “Nobody’s reading your white paper, Dave.”
Don’t be a villain. But don’t be a wet sponge either.
2. The “Teach One Thing” Post
(Build trust with LinkedIn content that gets leads)
Pick one thing, one tiny thing, and teach it like you’d explain it to your nan.
People overcomplicate this. They try to sound smart but smart doesn’t sell. Clear does.
This type of content builds authority and, if you actually make it useful, people will save it, share it or better – DM you with a question (hello, lead).
If you’re really stuck here’s how to post on LinkedIn. No hacks. Just what actually works.
3. The “Client Trigger” Post
(Use real stories as LinkedIn content that gets leads)
You’ve worked with someone. Solved a problem. Now tell that story.
Not with a big case study. Not with screenshots and testimonials and a corporate grin. Tell the Before, the Mess, the Bit Where They Got Stuck and then the shift into how you helped.
The reader should think, “That’s literally me right now.” If they do, they message you. That’s the move.
Quick Rules So You Don’t Ruin It
- No fake hype
- No humblebrags
- No “just wanted to share” waffle
Your content should either slap people awake or get them nodding so hard they pull a muscle.
Three types. That’s it. You don’t need more.
Just stop posting to look busy. Start posting to get leads.