When you boil down social selling, what you are trying to achieve is a strategy that has consistent success. It’s your killer pitch, your reliable data pool and something your business can rely on. However, certain pitfalls can slow everything down and throw your strategy out the window. Here are a few simple mistakes you need to stop making when it comes to social selling. Along with a few helpful tips to get you going.
Mistake #1 You don’t have a strategy at all
Social Selling isn’t simply broadcasting on social media and hoping for the best. This method dries up extremely fast if you just randomly send out sales messages without increasing your prospects, engaging with them or even talking to them without pushing for a sale. You have to set up your approach. You wouldn’t wing-it when it comes to selling to a major company, and social selling has that same potential.
Tip #1 Expand your pool
This tip is a no-brainer, but a lot of us can forget that the constant growth of your prospects is a requirement for continued sales. You can’t sell to the same client forever, no matter the longevity of your product or service. That killer contract could be a timebomb if your entire business depends on just one renewal. Who wants to live in that constant fear? No one.
Mistake #2 You don’t value your leads time
When you send an email on a Friday afternoon you understand that the person on the other side might not respond straight away. There are more people online at any given time than ever before, but that doesn’t mean they are always looking at their phones. So give people time to respond before the follow-up. Not giving people time to think only leads to frustration not sales.
Tip #2 Create Engagement
One of the most important aspects of social selling is the underlying rule that people are more likely to buy from those they know and trust. This trust can be created and nurtured through social media engagement. This means posting content that your audience sees every day, so after some time they understand who you are and what you’re about.
Mistake #3 Telling people their problems
There is nothing worse than false assumptions. Even if they aren’t assumptions at all no one likes to feel like they are failing. If you explicitly highlight a client’s problems there is a chance you will push their buttons with something they already know. Pride can also get in the way of this. More often not not, the person wouldn’t have noticed the problem act as if they did. To save face, they will fix the problem elsewhere. What you can do to circumvent this mistake is let them know what your company is working on… the solution to their problem.
Tip #3 Have Genuine faith in your product
Confidence isn’t just found in face to face communication. You can show confidence through a few things online. The speed of your replies and the choice of words you use can tell a lead a lot about your service. They might have special circumstances that need to be flushed out, but if you can’t simply say “yes, this is a great product”. You may as well not start the conversation at all.
Hopefully, these tips will help inspire you to refine your social selling strategy, but if you need more help head over to our shop for full courses on how to build up your social selling empire.