In a digital world ruled by TikToks and Instagram Reels, you’re probably wondering if long-form content like LinkedIn newsletters still has a place. And, even if they do, is that place one that’s beneficial for you and your business?
Not only is long form content making a comeback but newsletters have always been a content tool to build an authentic personal brand.
Audiences – including yours – seek content from experienced people who explore subjects they’re interested in. However, there’s still something off-putting about a video longer than 3 minutes. Newsletters are the happy medium between digestible and value-infused content.
LinkedIn newsletters allow you to:
- Connect directly with your audience.
- Build trust and reliability
- Drive traffic to other platforms
- Gain insightful analytics
- Beat the algorithm
Connect Directly with Your Audience Through Your LinkedIn Newsletters
Create content that speaks directly to your audience. This is difficult when you create content for both your established audience and potential newbies. Since newsletters are only ever sent to the people who signed up for them, you get to be much more personal with your approach.
Build trust and reliability
People are less likely to miss a newsletter in their inbox than a social media post out in the wild. Being able to build this familiarity strengthens the relationship you have with your audience. The strength of these relationships will also add credibility and establish you as a subject matter expert.
Drive Traffic to Other Platforms with Your LinkedIn Newsletters
LinkedIn wants to keep people on the platform as long as possible, that’s why it doesn’t favour posts with external links. Everyone on your email list will receive your newsletter even if it includes external links to your website, blog or any other platform you want people to check out.
Gain insightful analytics
LinkedIn newsletters are a brilliant way to figure out exactly what your audience wants to see from you. Open rates, click rates, and overall engagement with each edition will help you refine your strategy for optimum reach. This direct insight into subscriber behaviour is invaluable, especially when compared to the often-opaque analytics of other social platforms. For a broader understanding of how email and content marketing metrics contribute to overall success, you can explore comprehensive industry data and marketing statistics from HubSpot.
Beat the algorithm
We’ve already established that your newsletter will be sent directly to the inboxes of subscribers – this means you don’t have to provide offerings to the almighty algorithm so that your newsletter actually reaches your audience.
What’s stopping you?
If you want to deliver consistent value directly to your audience then you need to start a LinkedIn newsletter. Weekly, monthly or whatever schedule you can realistically stick to, it’s a valuable marketing tool, a meaningful channel of communication and an opportunity to demonstrate your expertise.
