There are a lot of different factors that make up your LinkedIn Social Selling Index Score. The main four are establishing your brand, finding the right people, engaging with insights and building relationships. If you want to improve your SSI score you need to work on all four of these elements.
Getting Started
To begin improving your SSI score, you first need to find out what your current score is. Knowing where you stand will highlight the areas that need improvement and what you are already doing well.
Additionally, it’s important to remember that the score is based on your social selling activity. Consequently, your engagement on LinkedIn and your ability to create and nurture relationships play a major role.
You can check your score anytime by going to this link on LinkedIn
The Four Components of LinkedIn’s Social Selling Index
1. Establish your professional brand
“Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.”
The first component is focused on you. This includes your cover image, profile photo, title, and summary.
To improve your results, make sure your profile is complete and up to date.
In addition, a professional headshot and branded cover image are proven to boost engagement.
As a result, when more users interact with your profile, your SSI score in this area will naturally improve.
2. Find the right people
“Identify better prospects in less time using efficient search and research tools.”
LinkedIn is a powerful platform for networking and prospecting. That’s why using its advanced search features to find the right connections is key.
Ideally, you should consistently search, filter, and connect with people who align with your goals.
Moreover, if you have access to LinkedIn’s premium tools like Sales Navigator, you’ll find this process even more efficient and targeted.
3. Engage with insights
“Discover and share conversation-worthy updates to create and grow relationships.”
There are many ways to improve your Engage with Insights score.
For example, giving and receiving Likes, Comments, and Shares all contribute positively.
Not only that, but as you interact more on the platform, your score increases.
Additionally, LinkedIn provides useful performance data. You can track profile views, post engagement, and your appearance in searches.
As a result, you can adjust your content and activity based on what’s working best.
On the other hand, neglecting to engage can stall your progress significantly.
4. Build relationships
“Strengthen your network by finding and establishing trust with decision-makers.”
This final component is all about connection quality. You can improve your score in this area by growing your network, especially with senior-level professionals.
Furthermore, a high acceptance rate on your connection requests also helps.
Ultimately, building meaningful relationships takes time, but it’s a crucial part of boosting your SSI.
4 Simple Ways to Improve Your SSI Score are: updating your page, checking your insights, liking and commenting on user posts and messaging your connections.
It’s worth noting that all the activity on the SSI proves you are being active on the platform, but you could just be a busy fool. You could be busy every day and still see little to no results. That’s why having a clear social selling strategy is essential.
You need a social selling strategy that overrules the social selling index and gives you the right results. You could have 100’s across the board and zero leads. But, improving your score whilst refining your strategy will help keep you motivated to use LinkedIn to its fullest potential.
In conclusion, don’t get caught up in the numbers. Instead, use your SSI as a guide to take smarter actions that align with your goals. With a solid strategy and consistent effort, you’ll be well on your way to LinkedIn success.
