Email Campaigns are still a powerful marketing tool if you know how to use them correctly. If you’re thinking of starting a sales pitch email campaign, this article will help you get started.
Your Headline and Subject
So how do you get started on an email campaign? The best place to begin is with a compelling headline. Once you’ve decided on a headline, make sure you follow up with something that grabs the attention of the reader. Don’t go too clickbaity. Instead, pique interest with the content that will be inside the email. You can’t throw together an email and call it a campaign. Make sure that your subject line and the headline are both related to the product you’re offering in your email.
Your next step is to write down what kind of subject lines you need to use for your email. Keep in mind that this won’t be the first-ever email your recipients receive. You need to make sure that your email’s subject is not a sales pitch. The subject line, just like the headline should convince the recipient to open the email and learn more.
Consider Your Content
There’s a huge variety of ways to write a sales pitch within an email. But, before heading straight for the sale, you need to figure out what kind of content you’re going to use in your emails. There are several options to consider here. I personally recommend giving prospects free advice because this will get them excited about the prospect and eventually make them more likely to buy.
A great way to get people to respond to your emails is to give them an incentive. This could be a free report, a discount or even free samples if you have any available. Make sure that you use something relevant to the product or service you’re offering in the email to keep your subscribers interested.
Find a Trusted Email Sender
When you’re dealing with a large data list many turn to automated senders to handle their mass email campaigns. You can use a free service like MailChimp or Mailerlite. These services help you track all of your subscribers and measure their success with your campaign.
If you want to make sure your email marketing campaign is effective, you may also want to consider using an autoresponder to automate the process. It doesn’t cost as much to sign up for an autoresponder account and automate everything. For example, if your campaign includes links to a free report, you can have your subscribers follow them and answer any questions they might have by responding to every email.
If you have a follow-up list that you need to follow up on, it’s a great way to generate leads and also to build trust. Last but not least, keep your subscriber list up to date and check on the progress of your campaign at regular intervals.
