There are plenty of excuses you can make for not posting on LinkedIn, but when you repurpose your content for LinkedIn, those excuses start to fall apart. However, all of them can usually be summarised in one of two ways…
“I don’t have time to post.”
“I don’t know what to post.”
Unfortunately, those excuses don’t mean squat to your network. If you’re not showing up, they’re not going to hang around waiting for you. It’s true that content on its own will not build your business on LinkedIn but it is a key part of any successful social selling strategy.
Even if you’re making time to grow your network and comment on a few prospects’ posts, none of this will even have half of the impact it could have if you were posting yourself.
Now, saying all of that isn’t magically going to give you the time you don’t have to write an entire posting schedule. But, you don’t need it. You just need to learn how to repurpose the content you already have for LinkedIn.
How to Repurpose Your Content for LinkedIn from Blogs and Newsletters
For some of you, this might require a little more preparation than others. Those of you who already have an archive of blogs posts or newsletters published, skip down the next few lines.
The rest of you, listen up! Sharing regular blog posts and newsletters will still require some of your time but that time won’t just produce one piece of content. Within that one piece of content, you’ll have a hub of content to use for multiple LinkedIn posts.
Blog posts and newsletters are valuable pieces of content on their own but you can cut them down and repurpose them. Take sections and give them new or extra context, share them verbatim and encourage people to find out more with a link to the original content.
Just one blog post or newsletter can be repurposed into:
- Posts that share something valuable you learned.
- Posts that teach that valuable lesson to others.
- ‘How to’ breakdowns in carousel graphics.
- A series of video snippets.
- Polls based on the content.
Get more from your time
While this might seem like a lot of work in the beginning, it will help establish that essential posting habit and provide insight into what resonates with your audience. Once you know this, creating content on the fly will be much easier.
So, don’t post and forget! Study the metrics of posts that do well and apply this to your content strategy.
For more practical strategies on how to repurpose your content for LinkedIn, check out Taplio’s guide to engaging posts.
Learn even more about how to create a consistent and repeatable content strategy at one of our Epic Content events.