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How to Be Successful in Cold Calling Sales

Cold calling used to be one of the most effective methods in sales, and there are a lot of reasons why. If you’re still employing cold calling techniques here are a few tips you need to keep in mind. 

You have to be Engaging 

Successful salespeople know how to make people listen to their pitches. In other words, they know how to create an atmosphere for the other person to want to listen. If you haven’t got a shred of charisma in your voice, you may as well employ a cold calling AI to do the job for you. Let your personality shine through your voice. If you find this difficult, try working your way up to cold calling by practising, just chatting to one new person every day. Not a sales call, just a general conversation to beat the fear. 

Know When to Move On 

An important factor in cold calling is knowing when to stop. If you make a good sales pitch, they are going to take action and buy something right away, or at least try to. They will not hold out until you have exhausted their patience or their time. Always listen to what the person on the other end of the phone is saying. Pestering hurts your business. 

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Go for a Warmer Approach 

A great salesperson knows how to make a sale. It is a part of the art of selling that not all salespeople possess. Good salespeople know how to grab someone’s attention and get them to start listening. They are aware of how to get someone on the phone quickly. This means at least allowing your customers to know your name and reason for the call before the call comes. 

Being a successful salesperson means being able to deal with customers, and people are not all the same. The way you handle the people you deal with is also going to determine your success or failure in a business.

Personal Approach

Cold calling may feel like a very impersonal approach as you have no prior experience with the customer, but what it’s really about is making an immediate connection. You have to be more personal with your prospects, rather than just having your sales pitch. It is about developing a personal relationship and having an ongoing conversation with your prospect.

A very important thing to remember when you are cold calling is that you don’t have to talk your prospects to death. You need to be prompt, and you have to keep them interested for as long as possible.

Stop Cold Calling Altogether

To be successful in cold calling in sales you need to be able to immediately connect with people. If they are familiar with your company and products and services, then the call will be at least considered valuable to them. You can then move forwards with a sale without sounding too pushy. Learning how to be successful in cold calling is about developing relationships with people in general. Not just making a sale, but also listening to what they have to say and responding to their needs. 

Thanks to social media, it’s easier than ever to see what your potential customers are looking for. They’ll happily voice their opinions when they know they are being heard. If you approach them on social media first and establish rapport there you have no need to cold call. Instead, you can warm up the leads, book a call and close the sale. 

No arguments. No nuisance calls. More Sales. 


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