LinkedIn prides itself on creating a safe and trustworthy platform that all its users can navigate with ease. It is a safe and secure social networking site that has implemented security features throughout, that reiterates its zero-tolerance for inappropriate content or behaviour. This is inclusive of all forms of bullying, violence, nudity, harassment, hate speech and scams but how else does LinkedIn keep you safe?
How safe is LinkedIn?
LinkedIn is the biggest social networking site for businesses and professionals. It allows its users to connect with potential employers and fellow colleagues. Unlike other social media platforms like Twitter, Instagram and Facebook social interaction ranks lower for LinkedIn.
Instead, it favours generating leads and building professional relationships. This is why it has different rules in regards to the types of data users can share. As well as their overall experience, compared to other platforms.
To help keep LinkedIn a safe space requires you to represent yourself, fake accounts are a no go and keeping its members safe is paramount. This is why LinkedIn uses automated models to proactively remove inappropriate content and members from the platform.
This ensures it is a safe space to share content and connect with others, it also encourages members to report inappropriate content through the flagging options provided.
Why is LinkedIn trustworthy?
Creating a trusted brand is crucial in every aspect of the business but especially when operating a social media platform. However, maintaining that trust with the user can be hard.
The introduction of GDPR and data leaks across industries throughout 2021 has emphasised the need for stricter policies that govern user-generated content. Users want social networks to focus on moderation to preserve site safety.
Like we said it can be hard to get this right but we think LinkedIn has. So, here are five key reasons to make LinkedIn your trusted platform for managing your brand reputation:
Low trust encourages abandonment
56% of Business Insider respondents said the top reason for leaving a platform was their personal data not being completely protected. But, after LinkedIn accepted its third win, as the most trusted platform, it’s safe to assume its members are joining and choosing to stay for a reason.
LinkedIn is a content-rich platform
There’s nothing worse than falling prey to fake news. False information can circulate on social media at a breakneck speed. This is why it’s important to trust the platform you’re on. You want your experience to be content-rich and trustworthy.
This is something that LinkedIn continues to get right, as it has remained #1 when it comes to Legitimacy in The Business Insider report.
The professional LinkedIn setting is less susceptible to deceptive content
Users want to be able to trust that deceptive content won’t be shown. Given the nature of LinkedIn’s professional platform premise, it reiterates this.
Users are safe in the knowledge that the content they’re consuming will be regulated and LinkedIn’s own user community feels compelled to keep it clean and friendly. LinkedIn also has a team of human editors who manually vet news content for the platform.
Users feel safe on LinkedIn
LinkedIn has successfully cultivated a platform where its users feel safe and free to share and connect with others. This creates that sense of digital trust and is why so many stay and LinkedIn continues to grow each year.
Stricter policies
By allowing LinkedIn’s editors to vet the content it minimises the risk of misinformation being spread. With user-generated content being king trust in what’s being said can be established. Especially considering that seventy-six per cent of users believe that user-generated content is more honest and far more valuable than brand-created content.
What are the security features of LinkedIn?
LinkedIn has a whole host of security features it has implemented to keep its users safe and feeling secure but they also recommend you:
- Change your password every few months and do not give it out.
- Sign out of your account after you use a publicly shared computer.
- Manage your account information and privacy settings from your Settings & Privacy page.
- Do not give contact information (email, phone number, address) to anyone you don’t know.
- We will never ask for your password via email, LinkedIn messages, or phone.
- Be cautious when clicking links to ensure they don’t send you to malicious sites.
- Keep your antivirus software up to date.
These are simple but effective ways to really ensure your privacy and security is keeping you as safe as possible. They should also be practised across all social media platforms to ensure your experience is the best it can be. So, whether it’s connecting on LinkedIn or scrolling through your Facebook feed, make sure your platform is doing everything it can.
