Marketers, business influencers and well us at Maverrik all need to predict the next trends to stay ahead and direct our time in the right place. Otherwise, we’d all still be dumping ice on each other and creating NFTs. So, Instead of sharing just what I think I’ve collated what everyone is saying and put it all into one place. Here are the Digital marketing trends predictions for 2023.
GenZ and TikTok Will Guide The Way On Social
As we move into 2023, it’s important for marketers and business influencers to keep an eye on the latest trends. In order to stay ahead and direct their efforts in the right direction. One trend that’s always gaining a lot of attention lately is the use of social media and TikTok in particular. As it’s been noted that Gen Z is increasingly turning to this platform for content and community building.
According to Stephanie Stahl from the Content Marketing Institute, “23% of GenZ is already set to join the workforce this year… Smart brands will note Gen Z’s preferred content types and channels – and their drive to connect with like-minded communities in 2023.”
TikTok’s algorithm, which focuses on sharing the right content with the right people, is one of the main draws for Gen Z. As Alex Macura from Search Engine Journal noted, “The phasing out of third-party cookies means brands will work harder to build closer relationships with customers and followers – in real life and on social networks.” Smart brands will note Gen Z’s preferred content types and channels – and their drive to connect with like-minded communities in 2023. You can people around online anymore you need to build a community for them to find you.
Short-form video is the content of choice
This isn’t all Tiktok by the way, according to Adweek, views on YouTube Shorts have generated an average of 30 Billion views per day. With the ease and pace of social media becoming faster and easier, short-form will dominate in the years to come. Attention spans are shorter and how we consume content is changing. The new generations don’t hang around and want to see it all now and fast. If you can master packing value into short-form content your reach will rocket in 2023.
AI Content Generation Will Get More Mainstream
Another digital marketing trend to watch out for in 2023 is the use of AI in content creation. You’ve probably already seen countless Twitter threads, Youtube videos and tutorials on the uses of ChatGPT and its AI content creation cousins Jasperai. These programmes are going to be used to help generate ideas, collaborative blogs and even write countless hours of social posts. These AI generators are going to be under some scrutiny as platforms scramble to find solutions to track AI-generated content over human contributions.
Creating For Value Is Better Than Creating For Purpose
In terms of search trends, Google’s new helpful content system launched last August. Specifically targeting “content that seems to have been primarily created for ranking well in search engines. Rather than to help or inform people.” As a result, it’s important for search marketers to ensure that their content is relevant, informative, qualitative, authoritative, and experiential.
Overall, it’s clear that 2023 will be a year of change. With a focus on community building, short-form video content, and inclusivity, sustainability and privacy. As marketers and business influencers, it’s important to stay ahead of these trends. Adapt to the changing mindset of consumers in order to stay relevant and successful.