Most of us are raised to believe that being humble is the way forward. But social media has completely flipped that idea. Quietly working away in the background is stunting your business’s growth. Even if you’re achieving moderate success, you could still be reaching much more. Proving your value through social proof is key to showing people why they should work with you.
The key word here is “prove”. There’s a right way to boast about your business. Many people get caught up in being the loudest online. But they don’t pay enough attention to what they’re actually saying. Telling people that you’re “no. 1” rarely works. Providing proof, however, is a powerful tool in your social selling toolbox.
That’s where social proof comes in. It’s about more than just boasting the benefits of working with your business. It builds trust and confidence in your brand while creating a timeline of your success.
What social proof should you use?
You should be proud of the business you’re building. But that pride can come across as arrogance if you’re the only one saying it. That risks alienating your audience. The solution? Involve them via social proof.
Social proof comes from your clients, peers, and other professionals in your industry. Anyone who can vouch for the promises you’re offering. Confidence in your success is important. But it should inspire the same confidence in others to show that it’s earned.
So, what kind of social proof works best to grow your business without sounding like you’re bragging?
Reviews & Testimonials
What’s the number one thing that stops us from making a decision? Doubt. Customer reviews and testimonials help eliminate this for your prospects. Sharing feedback on your website and social media strengthens your business’s credibility.
Followers & Engagement
Followers and views aren’t everything. You can build a thriving brand without going viral. Still, there’s value in using these numbers to connect with your audience. They add credibility and show others are paying attention. Use them to thank your supporters and build stronger relationships.
Awards & Recognition
Like testimonials, industry awards and recognition add weight to your message. Display them proudly across your website and posts. It’s not about showing off. It’s about proving your value through credible sources. Being recognised by your peers or awarded for your work speaks volumes.
Does boasting boost your business?
Absolutely — but you can’t be the only one doing it. Social proof backs up your message with measurable results. That’s what makes your words have a real, lasting impact.