Do you need a strategy to post on LinkedIn? No. You can hit the post button without any thought behind it whatsoever. Do you need a strategy to win business on LinkedIn? Absolutely.
Alright, now that we’ve cleared that up, let’s get onto the reason you clicked on this article. Posting on LinkedIn is vital to build an engaged audience, reach your prospects and have client-winning conversations. However, content is not the be all and end all of a successful LinkedIn strategy.
Selling on LinkedIn is closer to in-person selling than you realise and I bet you don’t approach an in-person sale without some strategy behind it. Similarly, posting without a strategy on LinkedIn will involve a lot of effort and very little results. Both in-person selling and selling on LinkedIn requires refining your offer, identifying your ideal prospects and building familiar relationships.
The strategy you use to post on LinkedIn should encapsulate all of this.
How do I post strategically on LinkedIn?
The basic formula every LinkedIn strategy should follow includes:
- Understanding who your target audience is
- Optimising your LinkedIn profile to effectively reflect your offer
- Purposely building your network
- Thoughtfully engaging with other users’ LinkedIn content
- Utilising Sales Navigator
As you can see, a lot more goes into an effective LinkedIn strategy than content creation and posting that content. While it is an important part of the strategy, it cannot be your foundation. Posting content on LinkedIn without considering the other elements might gain you a high number of impressions but those impressions won’t convert into leads.
What is the right way to use LinkedIn?
LinkedIn has various tools and features for filling your network with prospects and building long-lasting relationships – use them. Incorporating these tools and features into your LinkedIn activities will ensure that the time you spend on the platform will be worth your efforts.
LinkedIn is a platform you should be using to connect with your prospects through sharing valuable content and establishing yourself as a thought leader.