After a bit of hiatus our Social Selling That Works Podcast is back on your favourite apps.
The confusion around AI and cold outreach
Over the last year a fork in the road has been reached where there is genuine confusion about what social selling really is.
- Is it just posting on LinkedIn?
- Is it about gaining followers?
- Is it high volume outreach?
- Should we use AI and where?
As LinkedIn has embraced the creator economy, AI and the rise of automation tools have scaled, it’s hard to know what advice works and who it works for. With growing concerns about the viability of high volume cold outreach’s failing response rates and the continued drop in cold calling success – getting social selling right has never been more important.
If you’re selling high value cybersecurity or consulting services should be leaving it to AI bots and automation to prospect?
If you’re offering expert advisory, is it wise to post and rely on inbound leads?
This is the confusion in the market.
But there is another big challenge, the rise of AI, social platforms embrace of it and the significant push back from audiences against AI generated content and outreach.
In our newly relaunched show, we’ll be clearing that up and helping to build a social selling strategy that works in the real world – where sellers, business owners and leaders can’t make LinkedIn their full time job.
Tune in as Dean Seddon and our team of LinkedIn experts break down practical framework shifts.
Where to listen to the social selling podcast
You can listen to the social selling podcast across ITunes, Amazon and Spotify: