If you don’t track your social selling activity you could be playing a losing game and not even know it. Or you could be seeing some success, but have no idea where it’s coming from. Don’t mess with what isn’t broken right? Well not entirely. This is why you should track your social selling activity.
You Can’t Improve Your Content
It’s not healthy to obsess over your social figures, but it isn’t a good idea to let them run without a review of what’s working. You could be spending hours and hours writing, producing and editing content that no one wants because you haven’t been keeping up with how your content performs.
Social media algorithms can change in a matter of days due to the platforms updating their platforms with new tools and methods of categorising content. If you notice a big drop in your content views, there could be a change in how your content is being pushed out by the platforms. If you don’t track this aspect of your social selling activity you’ll end up talking to a handful of people rather than the larger audience you were trying to reach before.
You’ll Reach Out To The Same Person
When you’re scaling your social selling activity you’ll find yourself talking to a larger group of people each time on your socials. This means hopping from conversation to conversation or hitting up the same people which the same questions. This will undermine your previous conversations and make any prospect feel like you don’t particularly care about them.
Tracking Your Social Selling Activity Will Give You Better Results
When you connect with someone on LinkedIn you get a better result when you’ve interacted a few times before sending that request. It’s a good idea to track your interactions to make sure you’re giving a reasonable time before engaging again. If you’re overly enthusiastic you can turn people away. No one likes being harassed, even if it’s a slew of likes on their posts. It can come across as disingenuine.
You want to leave enough time for each new interaction to feel casual and comfortable. This also works on the opposite side of the spectrum where you leave spaces of engagement so far in between the person forgets who you are each time you interact with them.
Tracking can feel like a time-consuming process, but you can make it easier by leveraging a social selling tracker, we have our own at Maverrik. All you have to do is input your prospects’ names and date your interactions. Using the tracker and following the seven steps, you’ll be able to create new connections and new clients through your social selling activity.