The world of brand marketing has dramatically evolved since social media took off, with giant companies using the platform to post lighthearted content and connect with their customers.
If you’re on any kind of social media, you may have spotted a few brands making jokes, usually at the expense of their competitors. Funny brand Twitter accounts are a growing movement that is a fantastic way for companies to engage with their consumers.
You may be wondering what benefits brands get from being on social media, and you’d be right to question it. It can seem like a waste of time posting jokes and memes from a business account. However, it’s actually a great way for companies to close the gap between business and consumer, making them more approachable and relatable.
Brands have seen incredible success from this marketing tactic.
Rather than forcing information down the throats of their customers, social media allows brands to create a sense of relatability. By using trending memes, brands can get themselves noticed and make their consumers laugh too. The brands who have found the most success from marketing this way are the ones who typically sell mundane products. Take toilet paper brand ‘Charmin’ for example. They have managed to engage customers by creating engaging, yet funny polls. They’ve found a way to use humour in a way that aligns with the product it sells. Who knew bathroom humour was so funny?
Another brand that has found great success from using Twitter is the fast-food chain Wendy’s.
Wendy’s often take the controversial route when posting on Twitter by lightheartedly poking fun at their competitors. The ‘beef’ with their competitors is often picked up by other users of the platform and reposted on other social media platforms like Instagram and Facebook. Dry humour sells well and people like a little sarcasm and shade, as long as it’s not taken too far.
A key point to take from this kind of marketing is that Wendy’s clearly know their audience. People love to choose sides. If people choose their side, that’s fantastic. If not, they’re still being spoken about. It’s a win-win situation.
Social media influences its consumers, whether they realise it or not.
Social media is important for your business. It creates a way to showcase your brand’s personality and values while also engaging with your audience. Your customers can have direct contact with you and feel like they can communicate their experience.
In typical marketing campaigns, brands boast about how great they are. That’s why brands use social media to poke fun at themselves because consumers find them much easier to relate to.
Building a bridge between consumers and companies is more easily achieved through social media. Adopting a conversational tone steers away from people seeing the company as a soulless, corporate entity.
It’s a great way to strengthen your brand image and connect in a whole new way with your audience. However, it can be hard to get to grips with.
Funny brand Twitter accounts can, and often do, miss the mark.
Sometimes, when a brand gets hold of a popular meme, it can lose its ‘coolness’ and is no longer funny. It’s not hard to miss the mark when it comes to relatable humour, especially when it comes across as trying too hard. The key to great content is knowing your audience well enough to make them laugh. Which admittedly, isn’t the easiest thing to do.
So, why are funny brand Twitter accounts so successful?
Funny brand Twitter accounts allow companies to engage with their customers in a lighthearted and conversational way that makes them seem more relatable. This way, their customers don’t feel like they’re being marketed to.
This kind of advertising can be a hard skill to master, but if it’s done well it can be an incredible marketing technique.
