Wondering what to post on LinkedIn to increase visibility and spark engagement? You’re not alone. As LinkedIn continues to grow as a platform for professional content, users expect more than promotional posts or announcements. Therefore, in 2025, your success depends on delivering content that educates, inspires, or creates meaningful dialogue.
Here’s a breakdown of the most effective content types and how you can use them to grow your audience and reputation.
1. What to Post on LinkedIn: Storytelling That Builds Trust
Posts that share real, personal stories often outperform generic content. As a result, storytelling creates a connection, making you more relatable and memorable.
What to post:
- A moment when you overcame a professional challenge
- A behind-the-scenes look at your work process
- A story about helping a client achieve success
You don’t have to be dramatic – authenticity is more important than perfection.
If you’re unsure how to develop a consistent tone or story that reflects your value, our personal branding training can help you craft a stronger online presence.
2. Industry Insights & Thought Leadership
Sharing your unique perspective on trends or developments positions you as someone worth following. It shows you have an informed voice in your field.
What to post:
- Short commentary on a recent trend or shift in your industry
- Predictions for the future of your sector
- Additionally, a summary of takeaways from a webinar or event
You can boost your credibility by referencing trusted sources like Harvard Business Review or Statista.
3. Practical Tips and How-To Content
In general, helpful content earns more shares and saves. As a result, if you can simplify something complex or offer a time-saving tip, you’ll become a go-to source.
What to Post on LinkedIn to Educate Your Audience
- “3 tips to improve your LinkedIn profile summary”
- How you structure your day for productivity
- A step-by-step breakdown of a successful strategy you use
Bonus: Turning tips into carousels or checklists can increase post reach and readability.
4. Trending Topics to Post on LinkedIn
People want to hear your take. As a result, by engaging with current events or industry news, you demonstrate awareness and invite discussion.
What to post:
- Your thoughts on a big shift in your industry
- A reaction to a new platform update or tool
- A short video reflecting on a timely topic
Be thoughtful – respectful debate and insight go further than reactionary opinions.
5. Personal Wins and Team Celebrations
People like to celebrate success, and doing so gives your network a reason to engage with you. Consequently, these posts build visibility and reinforce credibility.
What to post:
- For instance, a client win or key result
- Recognition of a team member’s achievement
- A recent milestone, such as a speaking event or media feature
In addition, including a photo, branded graphic, or tagged colleagues increases engagement further.
6. Engaging Polls
Polls are a great way to drive interaction. They’re quick, easy to digest, and often favoured by the LinkedIn algorithm.
What to post:
- For example, “Which productivity tool do you use most?” (Notion, Asana, Trello, Other)
- “Is AI overhyped or underutilised in your industry?”
- A yes/no or scale question about a daily work habit
To keep engagement high, ensure the tone is natural and responses are clear.
7. Behind-the-Scenes Culture Content
Nevertheless, even on a professional platform, human-first content builds trust. Giving people a glimpse into your day-to-day life or company culture creates connection.
What to post:
- A “day in the life” post from a team member
- Photos from your workspace or team meetups
- For example, your thoughts on workplace culture, values, or remote working tips
Additionally, tagging team members or clients in these posts can organically boost reach.
Conclusion
If you’re stuck wondering what to post on LinkedIn, start with content that serves one of three purposes: to inform, to inspire, or to invite conversation. A well-balanced mix of story-driven, educational, and authentic content is what gets traction on LinkedIn in 2025.
If you’ve been unsure about what to post on LinkedIn, Ultimately, this framework gives you a starting point that balances value, visibility, and authenticity.
Need help building a consistent LinkedIn content strategy? MAVERRIK can support you in creating high-performing content that grows both your visibility and your opportunities.