I work mostly with executive coaches, fractional leaders, and partners in law firms. Every one of them has a revenue target to hit, and almost every one of them says
I started out in sales in 2004. I started teaching social selling in 2014. Here’s how I see the future of outreach and why relying blindly on AI sales outreach
I have spent 14 years on LinkedIn and trained over 150,000 professionals across 11 countries. The most common problem I see in B2B sales teams is simple: reps stay active
If you have spent years honing your skills, you already possess something valuable. However, many experts struggle to communicate that value effectively on social media. This session explores how to
Most salespeople know they should use LinkedIn, but few understand how to navigate it effectively. Social selling requires more than ‘posting and hoping’; it demands a trust-first approach. Implementing this
If your sales team is complaining that marketing leads don’t convert, they’re probably right. But the problem isn’t the leads themselves; it’s a fundamental misunderstanding of the MQL to SQL
One of the most debated LinkedIn algorithm secrets is whether or not the ‘Edit’ button is a reach-killer. While some say it makes no difference, the data suggests that timing
If you have ever spent an hour a day commenting on other people’s posts just to boost your own reach, you are playing a short-term game. While outbound activity can
If you are frustrated because your daily activity isn’t translating into sales, it’s time to audit your LinkedIn lead generation strategy. The platform has fundamentally changed, and those who continue
If you’ve tried ‘random acts of social’ without success, it’s likely because you lack a cohesive B2B social selling strategy. While there are hundreds of courses out there, most fail
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