LinkedIn has updated its algorithm again… Cue panic! Or, you can read this article to learn why LinkedIn’s new algorithm isn’t the enemy of sellers people seem to think it is. If you want to succeed on the platform, you need a solid LinkedIn content strategy.
If you want to know what’s been going on with LinkedIn recently, check out this blog post. Then come back here to learn what you need to do to work in harmony with the new algorithm.
Your LinkedIn Content Strategy: Focus on Evergreen Content
The most noticeable change to LinkedIn’s algorithm has been how long posts are hanging around for now. This is because the platform is favouring relevant content over recent content.
To make sure your posts age well and keep showing up, you need to share:
- Behind-the-scenes breakdowns of your approaches/methodologies.
- Client results with lessons learned.
- Strategic breakdowns of what’s working.
- Issues in the industry and what your ICPs are facing.
Engage with intent
Another way the new algorithm is influencing what you see is based on who you engage with.
So make sure you’re:
- Commenting on your ideal client’s posts.
- Messaging new connections.
- Reacting to content from your network regularly.
Build Credibility: The Key to a Winning LinkedIn Content Strategy
Expertise now matters more than entertainment. The last thing you want to do is bore your audience so make sure you’re focusing on expert topics they will actually be interested in.
Some tips for when you share these topics:
- Use specific language that shows you understand your niche deeply.
- Share mini case studies, insights or niche commentary.
- Don’t worry if something doesn’t get likes immediately – long-term impact matters more.
- Topic focus will be even more important.
Use analytics that matter
LinkedIn is now giving you data beyond likes: profile views, followers gained, etc. Start tracking which posts lead to profile views, DMs, calls or new leads – that’s the real win.
Some suggestions for this:
- Track industries and roles on post analytics.
- See which posts drive profile views (indicator of curiosity).
For a deeper understanding of the metrics that matter and how to leverage them, check out this comprehensive guide on LinkedIn content analytics from Sprout Social.
Post Better, Not More: A Core Principle of Your LinkedIn Content
Posting everyday isn’t necessary anymore to stay front of mind for your audience. Since posts now have longer shelf lives, you can make a lasting impact by posting 2-3x a week.
Just make sure each post is:
- Targeted
- Thoughtful
- Valuable
Stay on topic
This is the overarching takeaway from LinkedIn’s algorithm update. Staying on topic, being relevant is performing better than anything “viral.” In fact, you’re more likely to see relevant content bringing in the big numbers and changing what it means to go viral on LinkedIn.
So remember…
If your content bounces between too many unrelated topics, LinkedIn can’t figure out who it’s for (and neither can your audience). But if you stay consistent, the algorithm learns that the people who engage care about the topic you’re talking about – then they will show this audience more posts like this.
This is what will get you in front of your ideal prospects by pushing this content into their feeds, increasing visibility and lead flow over time.