How to leverage social proof to drive conversions
To get people to buy into you they have to believe you. The best way to create belief is through social proof. It’ll drive conversions, bring in conversations and establish you and your business and credibility. A safe bet, a no-brainer, the best choice. Here is how you can leverage social proof to drive up your conversions.
What is social proof?
Social proof is a powerful psychological tool that can significantly impact your conversion rates. Simply put, social proof refers to the influence that other people’s actions, opinions, and feedback have on our own decision-making process. In other words, we tend to trust and follow the behaviour of others, especially those who are similar to us or who we perceive as credible.
Leveraging social proof can be a game-changer for your business.
Here are some actionable tips to help you use social proof to drive conversions:
Use customer reviews and testimonials
Customer reviews and testimonials are some of the most potent forms of social proof. They can help establish trust, build credibility, and alleviate any doubts or objections that potential customers may have. You can showcase these reviews and testimonials on your website, social media channels, and even on your product pages. There is nothing stronger than a previous client putting things in their own words. Especially when they echo your brands’ message and big promise.
Highlight social media followers and engagement
Highlighting your social media followers and engagement can help establish social proof and credibility. Share your social media followers’ comments, retweets, and likes, and any user-generated content that showcases your brand or product in a positive light. Celebrating this content will help others follow suit and boost your brand throughout all the social channels.
Showcase industry awards and recognition
If your business has received any industry awards or recognition, make sure to showcase them on your website, social media channels, and marketing materials. These awards and recognition can help establish credibility and trust and make your business stand out from the competition.
Influencer marketing can be an effective way to leverage social proof. By building your personal brand and leveraging the brands of members within your team you’ll draw more people into your brands world. You don’t have to work with people outside of your audience or niche, just work alongside others who will help megaphone your message online.
Through building your own influence you’ll create social proof around your own image. People buy from people so when you jump on a call with a potential client you’ll see the ice already broken and faith already invested in you and your services.
The best way to create this influence especially online is on LinkedIn. Where the audience is already in the mindset to hear about offers and messages that will help their own business. A better place to promote your message than more entertainment-focused platforms. If you’re looking for a place to create and boost your influence LinkedIn is the place to start.