Imagine this, you’re posting about your business on social media every day but you’re not getting any leads. Do you even have to imagine it?
Many business owners struggle to find their sweet spot when creating content. You want content that will engage your audience and drive sales. However, it also needs to be easy to produce without costing all of your time and money.
So how do you create ‘good content’?
Posts should be kept simple and easy to read. This means short, sharp sentences that grab the attention and get your point across quickly. Heavy subjects and big posts do not perform as well.
At the end of the day, often your audience doesn’t really care about what you are doing. They’re likely to scroll past updates about the business or its achievements. Audiences engage with content that engages them.
When writing your content it’s not about you or your business. It’s about what your audience wants. Telling stories is a great way to get your information out there, as long as your audience can connect or relate to them.
Have some examples…
Problems and solutions –
If you’ve faced a problem, or you know of an instance where someone like your audience has faced a problem, and you’ve found a solution, then that is your post. Your audience can relate to the struggle and will appreciate the solution.
Have you ever had a point where you’ve just realised something? The story of this revelation and how it came about would make a good post. Content that is real often resonates with your audience and is engaging.
You’ve received some positive feedback from a client after achieving a great result for them. What do you do with it? Post it for your audience to see. Good reviews are always a great way to drive more sales.
Tips and tricks –
People are often looking for advice on how to do things quicker and easier. If you have any tips or tricks up your sleeve that you think your audience would benefit from, share them. If they’re good then they might even get shared on to a wider audience.
Call to actions –
If you have a call to action, i.e. a way for your audience to find more information or get in touch, then include that in your posts. Not only will this help your audience find the information they need, but it makes them more likely to get in touch if they’re interested in your product or service.
Go forth and engage!
These are just some examples of how you can create engaging content that your audience will interact with. Again, people engage with content that engages them.
You need to ensure that your posts have value and offer something to your audience. Not only will this help to build your brand awareness but it will nourish a relationship between your content and your audience.
When your audience engages with your content on a regular basis, they gain a sense of trust in your brand. Increased brand loyalty will lead to increased leads which can then be converted into sales.
But remember, your audience decides what ‘good content’ is. Listen to them. See what works and tweak your content as you go.