The holidays are coming, and although this is often a period where many of us are reluctantly parting with our money, it can also be a time for businesses to reignite interest in their brand, which can in turn positively impact revenue. So instead of letting the holiday season pass you by, maybe it’s time to use the holidays to your advantage, to bolster your traffic, increase brand awareness and rake in the leads. Of course, these things are easier said than done but don’t worry. That’s where we come in. Read on and discover how you can increase brand awareness this holiday season.
The Power of Video to Increase Brand Awareness this Holiday Season
I’m sure you’re aware of the spiralling anticipation that occurs before a big brand reveals its annual holiday advertisement. A conversation will inevitably be strummed up and it will become a talking point for many; a dinner table chat, a lunch break catch up. Whether it’s a positive, emotive response; or a negative, controversial one, people will have the brand’s name on their lips. At the end of the day, that can only be a positive.
Why Video can Increase Brand Awareness
Some proven benefits of video for Brand Awareness include:
- Website pages with videos have increased their conversion rates by up to 80%
- 74% of users purchased a product or service right after watching an explainer video
- 92% of mobile video consumers watch videos with their network of friends on social media. Spreading brand awareness in a short timeframe.
- 51% of all videos are played on mobile devices, and there are a lot of mobile consumers that love them. Mobile compatibility is vital.
- Uploading videos on youtube are great for SEO purposes.
- Putting a video on a landing page is 53% more likely to rank on Google’s first page.
Best Practise for making Video Content this holiday season
Videos keep your brand top-of-mind
To increase Brand Awareness this holiday season through the use of videos, be sure to:
- Keep it short
- Know your audience
- Include a call to action
Video Ads Boost Conversion Rates
Videos can do wonders for your conversion rates but you need to make sure you’re not missing the mark. You need to:
- Target those who need you the most
- Measure the impact your video content has on traffic and bounce rates
- Test and experiment with the ads. This helps measure impact.
Video Ads Help Grow Brand Equity
Video content can help your brand stand out from the barrage of holiday campaigns online. Make sure that you create memorable content that will engage consumers in a fun, heartfelt, and creative manner:
- Share the brand’s personality
- Create a better customer experience by engaging and getting to know your customers
I know, I know, that’s a lot to take in all at once. Let’s retread the best ways that video can increase brand awareness this holiday season. Wrap it up in a bow, if you will.
Top tips for using video ads to increase brand awareness for the holidays
- Reach holiday shoppers as they browse their feed by inspiring action with video
- Engage customers as they research holiday gifts with interactive video ads
- Covert holiday shoppers looking to purchase with shoppable videos for a frictionless shopping experience
- Embrace change with automated video creation tools such as dynamic product ads
- Consider short and sweet holiday video tidings that show your brand’s visibility throughout the purchase journey.
So now you’ve got some tips to get you started, go into this holiday season armed with the tools to increase your brand awareness. With any luck, your brand will skyrocket before the year is out.
