Struggling to come up with LinkedIn content? While it’s not the be all and end all of a successful social selling strategy, content is an important foundation to build your personal brand on. This personal brand is what will help you connect with your ideal prospects and convert them into clients.
However, when running and growing your business takes up all your time, how do you outline an effective content strategy? You can use the work you’re already doing.
Try these three simple ways to turn your experience into client-winning content.
Answer the questions your clients are already asking
You probably spend a lot of time answering FAQs from your current clients or prospects waiting in your pipeline. They value your time and appreciate the insight you have to offer. Put this value and insight into your LinkedIn content.
Every question your clients ask you is a post. Share the FAQ and the solution in the copy of a post or even film yourself answering the question. However you present the information, your audience will be drawn to it.
These types of posts prove your value to your prospects and keep them coming back for more. The posts will also invite further questions and observations from your audience that you can add your thoughts to, creating an endless source for content.
Share your client success stories
There’s no point being humble on LinkedIn but you don’t want to gain a reputation as someone who brags either. Keep your clients at the heart of your content by sharing their success stories.
These success stories can be shared in the form of case studies, testimonials and reviews. Not only are they an easy piece of content for you, they will strengthen the credibility of your business and help to build trusting relationships with your prospects.
Offering your audience measurable results gives them a glimpse into what they can achieve with you without you needing to spell it out for them.
Turn your mistakes into lessons
Vulnerability is uncomfortable but it helps form strong connections that you can convert into sales. The last thing you want is to expose any weaknesses in your business by admitting your mistakes but it’s this humanness that your audience will find relatable.
Not only will you be providing lessons for your audience to learn from but you’ll be demonstrating your ability to keep pushing forward. This conveys strength much more effectively than someone who puts forward a “perfect” persona.
People want authenticity more than anything these days, especially online. You’ll be turning these mistakes into beneficial content for both you and your audience.