Gen Z is taking over social media, whether it’s Instagram, Twitter or TikTok, the age group are well and truly putting their stamp on the internet. Not only is this group the most likely to make money through content creation on these popular platforms, but they are also frequently the target of companies’ marketing efforts. If you’re looking to sell to Gen Z, understanding their influence on these platforms is crucial.
LinkedIn seems like a huge jump from your typical Gen Z dominated platform, but you might be surprised to find out that Gen Z is LinkedIn’s fastest-growing audience. Whether this is due to early pressures to begin a professional portfolio or a genuine interest in industry experts and professional life. The statistics don’t lie. With Gen Z being a predominant chunk of the LinkedIn demographic, companies should know how they can appeal to them. If you’re not sure where to get started, don’t panic. Soon we’ll discuss how to effectively sell on LinkedIn to Gen Z, but first, why is LinkedIn the newest craze for Gen Z-ers.
Gen Z are Working it
By 2025, Gen Z will account for 27% of the workforce so LinkedIn suggests you get on good terms with them now and start connecting with those who will soon be in the position to make professional decisions. This is crucial if you aim to sell to Gen Z in the future.
Good news for headhunters and recruiters too, as Gen Z are more willing than any other generation to shift jobs. This means that building relationships with this generation could not only prime them for potential employment but fill spots quickly with a generation determined to work hard and succeed. To effectively sell roles to Gen Z, you need to build these connections early.
Though this is a positive in many ways, this also means that Gen Z is more likely to understand their value for companies or think twice before accepting a job offer. This insight is vital if you aim to sell opportunities to Gen Z.
So whether you’re selling products to customers, or trying to sell a role to a potential Gen Z candidate, you must know what makes them tik(tok).
How to Sell to Gen Z on LinkedIn
If you want to appeal to Gen Z, LinkedIn recommends you utilise the following strategies for moving brand development and content creation in the direction of this demographic, which is key to successfully selling to Gen Z.
You need to:
- Know what their skills are: “Easily adaptable,” “creativity skills,” and “presentations skills” are Gen Z’s top current and fastest-growing skills.
- Be Mobile centric. Gen Z vastly prefers mobile devices over others.
- Create interactive content: Gen Z likes controlling the content they consume. Over half would like to control the plot of what they’re streaming.
- Collaborate rather than control: Gen Z’s ideal leader is a collaborator, not a controller, commander, or director.
Conclusion
Gen Z is a growing market and it only makes sense to take advantage of this demographic, for both their skills, knowledge and willingness to learn. Companies should strategise how to sell to Gen Z to harness this vibrant workforce.
What are you waiting for?
