We all want to be remembered. Whether we want to admit it or not is something else entirely. Just like you hope your friends remember your birthday. Or hope something you created lives beyond your own lifespan, it’s important that your social media audience remembers you.
On LinkedIn, this is particularly significant as it is this familiarity that will lead to sales being made and deals being closed. But where do we start? Why does it matter? Let’s find out, as we dive in and learn How to Get People to Remember You.
Why it’s Important that Prospective Clients Remember You
Familiarity is the key to building sturdy business relationships. No one will buy a product or service from a stranger. Or if they do, that working relationship is less likely to have the longevity that businesses need in order to grow.
It’s all about engagement and presence, making the customer aware that you have a real interest in their content, their needs and eventually what services you offer that can help their business. But making a prospective client remember you can be easier said than done.
According to two studies at Indiana University, information remains in your prospect’s short-term memory for only 18 seconds. They could take a sip of tea or have a prolonged sneezing fit, and they would have already forgotten about you. It is a sad reality. But don’t lose hope. Now you know why it’s important that Prospective Clients remember you, let’s discover how to get people to remember you.
How to Get People to Remember You
Always start with a good presence, especially on LinkedIn. Being active and creating great content is the key to piquing interest. This content can be personal, yet still tailored to your service and industry topics that are relevant to your target audience.
Engagement is your next port of call when it comes to making clients remember you. You need to leave profile footprints on your prospects, become familiar with their content and show an interest in what they’ve got to say. This way when you do approach them about a service you offer, you won’t be pitching to them cold.
You need to leave profile footprints. A like here, a comment there. Showing support, authenticity and consistency are key to making sure you are remembered. These footprints are important, as without them your prospect will forget who you are in 3 to 7 days. Meaning that any future proposal or message will be taken cold and much less likely to convert to a sale.
Every like and comment you leave will keep you in the front of your prospect’s mind when you take the next step and message them.
It really is that simple. But let me round this all up just in case.
How to get Prospective Clients to Remember You:
- Be Present
- Create Great Content
- Interact with Prospect’s Content
- Engage. Engage. Engage.
- Rinse, Repeat and Pitch
Social Selling is what gets people to remember you. But if you’re still struggling…
You know where to find us.
