LinkedIn isn’t designed as a sales tool. But that doesn’t mean it can’t be used as one for generating organic inbound leads.
LinkedIn is a fantastic platform that allows businesses to stay in touch with current customers and reach out to potential clients. But how can you use it to generate organic inbound leads?
Focus on Quality Content
Posting regularly on LinkedIn not only makes you visible to a range of people but also has the potential to generate organic leads for your business.
However, it’s important to ensure that the content you’re posting is quality.
‘Spammy’ content doesn’t add value to your prospects’ lives, and rather than drawing them in, you could be pushing them further away.
With that in mind, what SHOULD you be doing to generate organic inbound leads?
Post Regularly
Before posting, you need to be asking yourself these questions…
What questions does your target audience have that you can answer to attract organic inbound leads?
What unique insights can you provide to the latest industry news?
What can you tell them that they haven’t already heard a hundred times before?
These questions can help you when trying to create valuable content, and can also help you create that necessary communication with your audience.
A great way to figure out whether or not your content is achieving what you’re aiming for is to spend time on LinkedIn researching, you’ll soon get a feel for what conversations are already occurring.
Posting regularly is a must, but not just for the sake of it. Make sure it’s always valuable to your audience and helpful in driving organic inbound leads.
Include a Call To Action (CTA)
Think about it, the posts that have the highest engagement are often the ones that have a call to action to generate organic inbound leads.
A call to action can be a simple question like “What do you think?” or something more directed towards the subject you’re posting about.
Including a CTA encourages your audiences to take that next step and engage with your content, whether it’s simply sharing their perspective on the matter or getting in touch with you.
Create A Community
Once you start generating engagement on your content, you must follow through to cultivate organic inbound leads.
Conversations are never a one-way street, and if you’re posting without checking in on who is engaging with your content, you’ll struggle to make the transition from follower to paying customer later on down the line.
When someone comments on your post, make sure to reply. Even if they just like or share your content, try checking out their content and return the favour.
By doing this, you’re building relationships with your audience and when it comes to reaching out, you’ll already have some knowledge of who they are and what they do, helping in generating organic inbound leads.
Time To Round-Up
Generating high–quality leads isn’t necessarily ‘easy’, but it doesn’t have to be difficult either.
So to round it all up, to create organic inbound leads on LinkedIn, do the following:
- Post regular, high-quality content
- Include a call to action
- Create a community with your connections
With a little extra effort, you can generate great relationships and in turn generate organic leads with your content.
Why not give it a try?
