There are so many social media tools readily available that it can begin to feel overwhelming and knowing how to utilise them isn’t always easy but whether you’re a startup or an established digital marketing agency, building your client list and learning how to find clients on social media should be one of your top priorities.
If it’s a question you’ve found yourself asking, with little to no answers appearing, don’t worry because we’re here to help you. We have three of our top tips explained below to help get you started on the pathway to acquiring those quality clients using the social media tools available to you.
For us, it all starts with…
Leveraging Social Tools
By using social media tools to find those quality clients you can really hone in on who they should be and how your business and services can benefit them. That’s why it’s imperative to utilise the features readily and freely available to you.
When we look at LinkedIn for example they have countless features and filters that allow you to narrow down your criteria, from the search filter function to hashtags they are an array of tools you can and should be using to find your target audience and attract clients on social media.
There are even newer features like ‘spaces’ and ‘groups’ that enable you to find and interact with like-minded users, who you can build up a repertoire with. This can create a far more natural conversation that can lead to further potential business and clients. It can really benefit you, in the long run, to spend some time researching the tools your platform of choice has to offer and whether or not you’re using them to their fullest potential.
Post Content
While the above is all well and good if you aren’t consistent with your content posting it can render the entire process nearly useless. That’s why you want to encourage people to engage with your content, business and vision but if you don’t have the information to back this up it can be hard to get people invested.
Business posts that identify your consumer’s pain points and how you can rectify this for them are crucial and a good starting point. You want to be advertising your services and how you can help as much as possible, ensuring that you’re at the forefront of your potential customer’s mind. It’s all about generating interest and awareness and finding those inbound leads on social media platforms.
When it comes to those inbound leads you need to be joining the right conversations, growing your network and utilising your current clients and their equally valuable potential leads.
Prospecting Techniques
When it comes to sales prospecting, there are countless ways to make contact with your target audience and move them towards a sale. But it can be hard to determine which methods have the best outcomes, and the ones you should employ in your marketing efforts.
While several methods have traditionally been the favourites among marketers, other forms of outreach also have a high rate of success. But the real secret is in the consistency with which you use them, and the variety you employ. Whether it’s engaging with content, providing value or building your network you want to be sure you’re using the right techniques and the tools available to you.
It’s important to remember the opportunity social media can provide you with, it has the potential to connect you with potential clients and is something that needs to be leveraged. You want your breadth of experience to be shared with the world and finding those clients on social media is the crucial part of it and should be utilised.
