You might be thinking, how can you compare football with digital marketing? But, bear with me here. Whether you’re a football fan or not, you can’t deny that the Euros brought laughter and joy (paired with some tears) after a tough 18 months. Although it didn’t quite come home, it’s important to try and see the positive side of things. England made it to the Euros 2020 FINAL, which is pretty amazing if you ask me. As well as seeing the positives to England’s success, we can also take some valuable digital marketing lessons…
Changing Your Strategy
Throughout the tournament, no two games were ever the same. Gareth Southgate had to choose his strategy, depending on who they were playing against. Every game we saw different players on the pitch, some staying on the for the full 90 minutes. Whilst others only contributed to the crucial last minutes. The point I’m trying to make is, the England squad’s strategy was often switched up to secure the win, which is exactly what you need to do with your digital marketing. Although the fundamentals of your strategy will be consistent. There will always be circumstances where your approach needs adjusting in order to be successful. Just like no two games are ever the same, no two clients are ever the same and your strategy needs to change to suit their individual needs. Take some inspiration from Southgate, he knows what he’s doing!
Using New Tactics
This year, we saw a lot of young talent in the Euros, including the likes of Marcus Rashford, Jadon Sancho and Bukayo Saka, who’s only 19! They all proved that the younger generation is full of promise. It was great to see Southgate’s confidence in their ability. This is the kind of faith that digital marketers need to have in new tactics. Ones that we are seeing so widely implemented by younger generations. Although there are “classic” tactics that have been around since the inception of digital marketing. Some of these can start to be phased out by new and improved strategies.
I’m not suggesting that the England squad should only consist of younger players, I’m purely stressing the potential that they have. The same goes for your digital marketing strategy, you might not be comfortable yet with these new tactics, but the younger generation has been brought up with them, keep that in mind…
The Importance Of Experience
Although I’ve just barked on about the importance of the younger generation, I’m about to state my case for the more “experienced” too…A common goal that both the England team and digital marketers have, is their hunger for success. However, sometimes success is only possible through experience. Although the youngest players in the England squad have shown us that the future of football is full of talent, we couldn’t do it without the more experienced players. What would we do without Harry Kane’s right foot? Similarly, new tactics might play a huge role in digital marketing, but there are still traditional tactics that are crucial to success too.
Using Social Media For The Right Reasons
As a digital marketer, it’s likely that you’ll use social media in many of your strategies. However, as we’ve witnessed from the aftermath of England’s journey at the Euros, social media isn’t always used for the right reasons. That’s why it’s vital your digital marketing strategy is well thought out. Otherwise, you could end up adding fuel to an already roaring fire. You might not always get it right, but if you only use social media for its intended purpose, you’re on the right track.
England might not have been victorious this time in the euros, but we should celebrate them regardless of the outcome. All they can do is learn from the past and use it to their advantage next time, which is exactly what you should do with your digital marketing strategy too.
