Your LinkedIn company page following is more than just a number. In 2025, it is a powerful way to build trust, increase your reach, and support meaningful business growth. Whether you are just starting out or scaling up, your LinkedIn presence can influence how clients, candidates and partners see you.
This article explores why your company page matters and shares up-to-date strategies that reflect how LinkedIn is evolving today.
Why Your LinkedIn Company Page Following Builds Trust
When visitors land on your page, your follower count is often one of the first things they notice. A strong LinkedIn company page following shows your business is active and relevant. People are more likely to follow or engage with companies that feel current, not dormant.
LinkedIn now prioritises content that sparks meaningful interaction. The more followers you have, the greater the chance your content appears in relevant feeds and conversations.
Quick tip: Use LinkedIn’s custom call-to-action buttons to guide visitors to resources like landing pages or sign-up forms.
Turning Followers into a Brand Community
Great company pages do more than post updates. They create a community. When your posts speak to your audience’s interests, show the people behind the business, and ask for feedback, you encourage a two-way relationship.
Employees can be powerful amplifiers. When they engage with your content or share it with their networks, it adds trust and increases reach.
- Share wins and team highlights
- Feature staff in behind-the-scenes content
- Reply to comments and messages to stay approachable
Need inspiration? Read our article on what to post on LinkedIn.
Using Content to Grow Your LinkedIn Company Page Following
As your LinkedIn company page following grows, so does your opportunity to educate and convert your audience. Use regular updates to offer value — whether that’s industry insights, helpful resources, or real success stories.
Content such as polls, short videos, blog teasers and webinar invites all work well. Consistency and relevance matter more than frequency alone.
Pro tip: Host a live Q&A or short training session using LinkedIn Live to create real-time engagement with your audience.
What’s Trending on LinkedIn in 2025
If you’re planning your page strategy for the year ahead, here are some proven approaches:
- Short, natural videos get more clicks and shares
- Use 3 to 5 focused hashtags for reach
- Experiment with LinkedIn newsletters to reach followers’ inboxes
- Check analytics regularly to see what performs best
Need a full guide? Try our LinkedIn sales funnel walkthrough.
How to Keep Growing Your LinkedIn Company Page Following
The more consistent you are, the more your followers will come to expect value from your content. Your LinkedIn company page following grows when your content speaks clearly to your audience’s interests and challenges.
Align your posts with your broader brand goals, use calls-to-action to guide next steps, and always keep your messaging genuine.
Final Tips for LinkedIn Success
Your company page reflects your brand’s voice and credibility. Whether you’re growing a community or promoting a service, your content should always aim to offer something useful. Focus on consistency, conversation, and clarity. The followers will come.
