There’s a chance your DMs are getting buried in a busy inbox. Most people only check their DMs once a day and you need to make sure you’re at the top of the pile. You can’t know exactly when your prospects will be checking their inboxes, but knowing the Best Time to Send LinkedIn DMs is key. There are prime times and a few tips you can use to make sure they single yours out.
The Best Times to Send LinkedIn DMs
Over time, you’ll be able to adjust your DM strategy based on the analytics LinkedIn provides you. To get started though, the best time to send DMs on LinkedIn is generally between
- 7am – 8am
- 2pm – 3pm
- 7pm – 8pm
Catching your prospects when they’re already active vastly increases the chances of them not only opening but actually replying. However, there are a few ways you can increase these chances even further.
Build Rapport Before Your LinkedIn Messaging
It’s human nature for us to be suspicious of communication from people we don’t know. So when an unfamiliar face pops up in our LinkedIn inbox, they’re often not a priority. Sure, they might have connected with you but that doesn’t mean they remember who you are unless…
You should engage with your prospects before you send DMs. Whether this is liking a post (or better yet commenting on it), the more rapport you build before you send a DM, the better chance you have of getting a response. You also need to make sure you have a presence on LinkedIn that your prospects can check out. (If you want to dive deeper into building a strong online presence, here is an excellent guide.)
The Power of Curiosity and the Optimal DM Delivery Time
There’s nothing wrong with sending multiple DMs as long as you are not bombarding your prospects. Spamming inboxes will have the opposite effect and potentially lead to them unconnecting with you, but you can…
Break up your introduction message to boost curiosity. For example:
Message 1: “Hi [Name]. Saw your post on [X] this morning…”
Message 2: “How does Thursday work for you?”
The second message is the one that will preview in their inbox. It makes it much more likely that your prospect will open the message to find out ‘will what work on Thursday?’ Then they will also see your previous message that will give them the context they need.
It might seem simple but curiosity is one of the most effective tools when it comes to marketing and selling. Mastering the Best Time to Send LinkedIn DMs and using these tips will only work if you’re building a personal brand that people respect…
Maximize Client Wins by Knowing the Best Time to Send LinkedIn DMs
These DM tips will only work if you’re building a personal brand that people respect, resonate with and relate to. We teach people how to build these personal brands that influence decision makers and win clients with our social selling masterclasses. Find your nearest event now.
