There’s a reason storytelling has withstood the test of time, from the prehistoric campfire right through to your LinkedIn feed. Stories are what move us to emotion, share history and forge strong connections. However, the power of storytelling doesn’t have to be kept for the next great novel; you can use it to grow your business.
Storytelling in the business world is not a new concept but it’s one that is not utilised enough, either because people don’t understand its value or believe it takes too much time to do. We’ve already established the power storytelling has to move us and build strong connections but it also does not have to eat into your time.
Your business’s story is already happening, all you need to do is capture that story in a compelling way.
How does storytelling grow your business?
If you’re going to spend time doing anything, you have to make sure it’s worth your while. So, let’s go through exactly how using storytelling will help you grow your business.
Audience: Whether it’s a fictional story, politics or the workplace, we all want a character we can root for. Sharing the story behind why you started your business or a recent personal growth journey you’ve been on will make you this character.
Reach: When it comes to platforms like LinkedIn, many people get weighed down by the “professional” side of things. That is what leads to uninspiring content that users scroll past. Storytelling can dress up even the most seemingly mundane story, providing a source of entertainment and education for an audience, an experience they are more likely to share.
Connection: Storytelling allows you to share ideas and events in a relatable way, including simplifying complex ideas with real life examples. This understanding increases the likelihood of people connecting with your business and wanting to be involved in the journey.
What makes a compelling story?
Sharing your business’s story, ideas and offer in a compelling way comes back to the purpose behind sharing it in the first place. Are you trying to increase awareness of a certain issue? Do you want to share the details of an event you recently attended? What about drawing attention to a particular pain your audience might not even know they are experiencing?
Storytelling can help you convey all of this and more in a way that will truly connect with your audience. If you want to see the power storytelling has to grow your business and learn some techniques to use it effectively yourself, becoming a Growth Titan will give you access to a specialist masterclass designed for this. And, once you’ve mastered the concept of storytelling, you can explore over 100 other business growth resources available to Growth Titans.