What makes people successful on social media?
Seeing people thrive on social media evokes the question: ‘How do they do it?’
Is it luck? Or do they have access to tricks that you’re yet to get access to?
I’ll let you in on their secret…
It’s all about content.
If you’re looking to keep your audience interested and boost engagement, here’s how.
Keep them hooked
Here is a list of hooks you can add to your posts to get more attention…
- You won’t believe what happened when…
- The shocking truth about…
- 10 mind-blowing facts about…
- This one simple [Topic] trick will change your life forever.
- You won’t believe what happened when we…
- The top 5 secrets to…
- This amazing new product will change the way you…
- Are you getting [Topic] wrong? Find out with these 5 telltale signs.
- 10 unbelievable stories of [Topic] experts
- The most shocking [Topic] transformations of all time
- Find out how…
- The one thing you’re doing wrong that’s [pain point]
- The ultimate guide to [Topic} in just 30 days!
- This new technology will change the way you…
- 10 things you didn’t know about…
- You won’t believe what happens when you…
- This one simple [Topic] habit will make you happier and more successful than ever before.
Varied Content
Successful social media users vary the types of social posts that they make.
If you scroll through the feed of a successful social media user, you’ll quickly pick up that not every post links to a product they’re selling.
The content is varied, from news posts to conversation starters.
Just posting about a product is unlikely to gain traction, as people don’t tend to enjoy being sold to.
So, what should you post instead?
Types of Posts
If you shouldn’t put all your focus on what you’re selling, what posts will do well?
In short, mix it up!
Different kinds of posts will perform differently, but it’s always worth trying things out from time to time.
Here are some ideas for posts:
- Product posts – These kinds of posts won’t necessarily build up your audience, but still, take the opportunity to promote your products from time to time.
- Engagement posts – Engagement posts should pique your followers’ interest. People like to be kept up-to-date with what happens around them. This includes news/trending posts as they’re a fantastic way to encourage engagement.
- Visuals – People love visual social media. Most posts, no matter the type, should include some form of social image. However, you will notice a decreasing return on your social investment if you merely add images for the sake of it, so make sure they’re relevant!
- Personal posts – Your audience wants to see the human side of the business. They want to ensure that they are not dealing with corporate drones – they are interested in the personalities behind the company. Potential customers find it much easier to relate to a human face.
- Behind the scenes – People love to see behind the scenes! This is just as relevant to a factory, an office, or even the making of a major motion picture. Your audience will feel as if they’re a part of something they shouldn’t be, making it all the more exciting.
- Polls – If you can think of a relevant question for your audience, you could create a poll as an excellent way to improve your engagement. This is particularly the case if you can think of a relevant, but contentious, topic.
Keep them active in the comments
Content makes all the difference, but it’s crucial that you also build and engage your audience.
Once you start receiving comments or messages based on your content, ensure you take the time to interact.
Interacting with your audience is a fantastic way to build relationships with other users, and potentially secure a sale sometime in the future.
Show up consistently
If you want to build an audience and keep them you have to post at the same time they’re active. They shouldn’t have to guess when you’re going to post.
Use your analytics track when you’re audience is most engaged by reviewing when you get the most impressions and start posting just before they are most active.
How to keep your audience interested…
Keeping your audience interested on social media isn’t necessarily an easy task, but there are ways to make engagement more likely to happen.
To summarise, these are the kinds of posts that will boost your engagement and keep your audience:
- Product Posts
- Engagement Posts
- Visuals
- Personal Posts
- Behind the Scenes Posts
- Polls
Give it a go, mix up your content and watch as people flock to your posts.
It’s worth a go, right?
