If you work in sales and marketing, you know the frustrations that come with having to cold call prospective clients. But, what if I told you that there’s a better alternative to cold calling?
Enter: Warm Leads.
In today’s modern age where technology is growing at an incredible rate, many prospective clients may already be aware of your business. If this is the case, they could be ready to be converted into customers with just a little encouragement.
A warm lead is someone who has already shown an interest in your product or service.
But why are they better for your business than cold calls?
Having a prospective client already be aware of your business means there’s no need for the traditional “foot in the door” message that cold calling requires.
They may have taken a look at your website or signed up for an email newsletter.
Or perhaps they have followed you on social media or read an article or blog post that you have published.
Either way, if your prospective clients know about the product or service you’re selling before a conversation, they’re more likely to be converted.
Need Stats?
SEO experts ‘Search Engine Journal’ carried out some research on warm leads versus cold, and the results are significant.
They concluded that search-driven leads have a 14.6% close rate compared to just 1.7% for cold leads.
Warm leads have a much higher conversion rate than cold leads, resulting in reduced time having to market your product and more time to spend with your new clients.
Generating Warm Leads
An online presence is necessary if you’re looking to generate warm leads.
An effective web presence and strong social media engagement mean that the word is already out there regarding your business.
People will be aware of your service and your unique selling points, and the whole sales dynamic becomes easier and more successful.
This means better conversion rates and less time wasted on trying to develop an interest in your product or service from scratch.
Direct Your Focus
Now you know why warm leads are better for your business, you can ensure you’re taking the time to focus on them.
Cold calls mean a lot of wasted time on prospects who have given no thought to your offering. That’s why warm leads are generally better prospects.
