Today’s marketing strategy is built on online customer acquisition. It is the most important area of your overall strategy. The reason why online customer acquisition is so critical to your overall marketing strategy is summed up by one word: the Internet. The reach of the internet is unrivalled. So in order to increase your sales, you need to optimise your online acquisition plan. Here are 5 simple steps…
Step 1: Customer Service
If you build an excellent customer service system, you’re more likely to convert those customers into potential buyers. The more you can give the client, the easier it will be to get them to pay for your product. This will mean more sales and less customer retention costs.
You can’t go wrong with customer service because this is where your customer’s needs come first and that’s why they are the ones you focus on building a relationship with. If you can successfully develop a customer base that trusts you, then you’re already halfway there. Next comes the problem of finding a way to convert those leads into actual sales. This is where your online customer acquisition plan should focus its attention.
Step 2: Understand Your Tools
Your online customer acquisition plan should include a comprehensive list of your online tools. These are all things that make up your online presence, including your website, social media platforms, and other websites that your customers will go to find information about your products or services. Use the tools that are available to you to keep your customers engaged. Make sure they know that their opinions are valuable and that the information they post online is valuable.
For example, your online customer acquisition strategy should provide ways to let your customers sign up for your newsletter and leave comments. Ask your customers for their feedback on your products or services. You can then provide useful answers to these questions to improve your online customer acquisition strategy.
Your online customer acquisition plan should not just include your website, but other parts of your overall marketing plan as well. Make sure to use every piece of the puzzle to ensure that you have the best possible online customer acquisition strategy.
Step 3: Outreach
Your online customer acquisition plan should also include some form of an outbound marketing plan. An email marketing campaign is a great way to create customer loyalty. You can target specific demographics that might be interested in your products and services. But, you should really target the pain zones if you’re looking to be successful. Your emails will be sent out at regular intervals so that your customers have a chance to respond to the messages that you send out.
Email campaigns are also very cost-effective and deliver results. Email marketing allows you to reach millions of customers worldwide with an affordable budget. All you need is compliant data and the right mailing platform. With it, you can reach your target audience daily, which means that you won’t have to wait days or months for your product to be noticed and be able to make a sale.
Step 4: Communication
Autoresponders are used by companies to ensure there is no radio silence between them and their customers. Autoresponders are easy to use because the information that they send is pre-approved and automatically sent to the recipient. All you need to do is choose the best message to send out and the autoresponders do the rest. You can easily see where people stopped reading and follow up with them again to keep their interest in your business.
If you hire a social media executive or a salesperson to manage your social accounts they need to be quick to respond to any incoming questions that may arise. There is nothing worse than leaving your customers with unanswered questions about your business.
Step 5: Retention
You want to work on customer retention and online customer acquisition together. Without having a solid business plan that includes these two areas, you will struggle to attract new customers.
A solid business plan will outline how your company will use your online presence, how you plan to grow that online presence, and how you plan to increase the online presence of your existing customers. Don’t make this all too complex. Just state your plan in simple words without too much fancy language. Then work from there to develop an integrated marketing campaign and an effective online customer acquisition strategy.
