Social Selling Workshops
Harness the power of LinkedIn
The majority of sales reps are using LinkedIn as a research tool and to send cold / spammy messages.
Our Social Selling Workshops train sales teams in a process which achieves more meetings and conversations so your team will hit targets and never cold pitch prospects again.
OUR METHODOLOGY HAS GENERATED
Maverrik’s proprietary methodology which combines the best of marketing with the best of sales, to refine your value proposition, strategy, and tactics to leverage digital platforms to achieve results
ACCOUNT / PROSPECT MAPPING
- Identify the accounts you want to target
- Who are the decision-makers
- Prospect tiering – pathways to conversation
ATTENTION
- Leverage Content – Create a ContentBias™
- Appear within your targets feed
- Develop trust and break down barriers
- Increased inbound enquiries
CONVERSATIONS
- Train your prospects to interact with you
- Create organic two-way conversations
- No cold pitching – No reputational damage
- A conversation rate of 50% +
FIRST CALL
- Arrange your first call
- Higher show-up rate
- Prospect is now in your sales process
- A call built on an existing relationship
As a result of our training, participants increase in profile views and increase their content reach by 300%
WHAT IS COVERED
Interactive Sessions
Our social selling workshops are a mix of training, live demos and implement-as-you-go activities, sessions can be customised for your objectives
1:1 Coaching Sessions
Following the interactive training every participant will have a 1:1 coaching session with a member of the Maverrik team to help them get started
Profile Audit & Action List
All particpants will receive a review of their LinkedIn profile and an action checklist to guide their implementation
We can customise social selling workshops to focus on particular components which are more relevant to your team.
PROFILE
- Understanding your LinkedIn Profile.
- Optimising your profile for visibility.
- Making your account safe and secure.
- Attracting traffic to your profile.
- Avoiding LinkedIn Jail.
CONTENT
- Content Success on LinkedIn.
- Getting your content in front of clients.
- Types of content.
- Content Structure.
- Using the right Hashtags.
- How to create lead generation post.
- Creating ContentBias™.
PROSPECTING/SALES
- Seven Steps of Social Selling.
- Getting connected to prospects.
- Creating conversations.
- How to book more meetings.
- Sales Navigator Tutorial.
LINKEDIN EVENTS
- Creating a LinkedIn Event.
- How to fill an event.
- Event based follow up.
LINKEDIN FEATURES
- LinkedIn Stories.
- Smart Links.
COMPANY PAGES
- Building your Company Page.
- Engaging your followers.
- Growing the reach.
THOUGHT LEADERSHIP/INFLUENCE
- How to build your personal brand.
- Going viral on LinkedIn.
- Employee Advocacy.
- Influencing through content.
- Building your crowd.
- Selling through influence.