Kat de Sousa, Author at Maverrik Skip to content

Kat de Sousa's Articles

Six Misconceptions About Diversity In The Workplace featured image

Six Misconceptions About Diversity In The Workplace

Broaching the conversation of diversity and inclusion in the workplace can often be a topic avoided and feared as too taboo to mention. Often people worry they’ll get things wrong
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What Percentage of Leads Turn Into Sales in The First Year of B2B? featured image

What Percentage of Leads Turn Into Sales in The First Year of B2B?

When it comes to lead conversion rates it’s important to know how you compare to the competition. Without benchmarking your performance against your industry you could find yourself in the
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Why Is It So Important To Build Rapport with Clients? featured image

Why Is It So Important To Build Rapport with Clients?

Sometimes in life, you’ll meet naturally engaging and charismatic people. They appear able to connect instantly and anyone that’s been fortunate enough to meet someone like this will know that
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How The Best B2B Companies Find Sales Leads Online

Social media can provide countless opportunities and benefits for your business. It has the ability to bring in a large amount of B2B leads but how do the best B2B
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How To Find Clients on Social Media featured image

How To Find Clients on Social Media

There are so many social media tools readily available that it can begin to feel overwhelming and knowing how to utilise them isn’t always easy but whether you’re a startup
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How To Turn Clients Into Fans

How To Turn Clients Into Fans

There’s no disputing that fans make the atmosphere all the more enjoyable, from festivals to sporting events the shared experience, cheers, highs and lows unite us all. If only for
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5 Methods That Keep Your Sales Pipeline Full featured image

5 Methods That Keep Your Sales Pipeline Full

The challenge to keep your sales pipeline full can feel near impossible. Especially with rising quotas and decreasing potential sales. It can leave you questioning how you’re supposed to keep
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How To Create a Natural Conversation in Sales featured image

How To Create a Natural Conversation in Sales

If there’s one thing consumers don’t like it’s the feeling of being sold to. That’s why generic spam messages won’t get you anywhere but how do you create a natural
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How to Write a Great LinkedIn Summary

How To Write a Great LinkedIn Summary

Crafting a LinkedIn summary might not be high on your list of priorities but it’s a worthwhile addition to your profile. While everyone can write one the real question becomes
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LinkedIn's Most Followed Hashtags featured image

LinkedIn’s Most Followed Hashtags

LinkedIn’s hashtags allow you to categorise your posts by topic and interest but with so many variations knowing which ones to use can be difficult. That’s why we have listed
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