Kat de Sousa's Articles

Broaching the conversation of diversity and inclusion in the workplace can often be a topic avoided and feared as too taboo to mention. Often people worry they’ll get things wrong

When it comes to lead conversion rates it’s important to know how you compare to the competition. Without benchmarking your performance against your industry you could find yourself in the

Sometimes in life, you’ll meet naturally engaging and charismatic people. They appear able to connect instantly and anyone that’s been fortunate enough to meet someone like this will know that

Social media can provide countless opportunities and benefits for your business. It has the ability to bring in a large amount of B2B leads but how do the best B2B

There are so many social media tools readily available that it can begin to feel overwhelming and knowing how to utilise them isn’t always easy but whether you’re a startup

There’s no disputing that fans make the atmosphere all the more enjoyable, from festivals to sporting events the shared experience, cheers, highs and lows unite us all. If only for

The challenge to keep your sales pipeline full can feel near impossible. Especially with rising quotas and decreasing potential sales. It can leave you questioning how you’re supposed to keep

If there’s one thing consumers don’t like it’s the feeling of being sold to. That’s why generic spam messages won’t get you anywhere but how do you create a natural