Jodie White's Articles

If you’re an avid user of LinkedIn, you’ll have seen carousels doing the rounds lately. They’re a great way to showcase your expertise on a topic whilst communicating it in

The ‘About Us’ section on your company’s LinkedIn page is, essentially, where the magic happens. It’s where you sell your business to prospective customers before they make it to your

I know, Sales Navigator has a whole lot of features. Some are a lot more straightforward than others, but they all present vast opportunities to boost your business in unique

Everyone and their mother wants to boost their social selling performance on LinkedIn. Why wouldn’t they? LinkedIn presents a wealth of opportunities for businesses, from entrepreneurs to fully-fledged CEOs. But,

If you’re new to the LinkedIn game, you may not have heard of the software called Sales Navigator and The Sales Navigator App. It’s essentially a prospecting and sales insights

“Consistency is key.” It’s a saying that we’ve all heard 100 times over and it applies to a wide range of areas in life. But, it’s especially true when it

Grab your notebooks, this one is all about learning. Optimising your content is something that presents a whole host of opportunities for your profile, your sales and most importantly, your brand.

Sure, anyone can post online. We all know that. But, there’s a difference between posting for the sake of it and posting to create converting content and boost your brand.

Think back to the last time you went past an empty billboard. They often advertise that the space is free and how many people it could reach, right? Well, that’s