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5 Lead Magnet Ideas To Grow Your Email List

If you’re looking for Lead Magnet ideas or inspiration here are five of our favourites at Maverrik. One key thing to remember is to pack as much valuable information as possible. There is no point in putting out a lead magnet only to have the receiver question the time they took to download it.

Remember if you’re building a data or email list, you want to populate it with people who respect your business and will need your services.

1. Key Findings and Statistics

We’re always being told to analyse the data to prove our theories. Your business may have access to some valuable user information which your audience would love to hear. This can be used to prove your businesses worth. Or demonstrate the need for the solution you provide. If you run a survey with your current clients and find out an interesting pattern you can turn these findings into downloadable presentations. 

2. Playbooks 

I find actionable advice more useful than static information. If the advice is solid and gets results you can build an audience who looks forward to each new piece of information. Your playbooks should be exactly what they say they are. Your play-by-play approach for achieving a single goal. A messaging playbook will cover the best and worst ways to message. A playbook for organic growth needs to have step-by-step actions for achieving that result and so on. 

To create your own playbook write down, or record yourself, doing your actions one by one and elaborate further on the why’s and hows. You may find there is a lot more to your process than you think. Either way, this information will be useful for others to follow in your footsteps. 

3. Webinar Replays 

Webinars are a great way to build an email list alone, but you can leverage these even further by turning these into lead magnets. An idea born from necessity due to the sheer amount of hybrid workers in the market at the time. Once you’ve delivered your webinar, convert it into a lead magnet and start marketing it online. It will lengthen the life of your webinar and bring in more leads. 

4. Checklists

Once again actionable advice is key. One action that always needs attention is accountability. Staying consistent can be a chore when you’re trying to accomplish something out of your regular day-to-day. This is why checklists make effective lead magnets. It helps your audience track their performance and you have the perfect follow-up to ask if they managed to tick each item off the box. 

5. eBooks 

These may take a while to create, but they are without a doubt one of the most powerful tools you can have. You can say a lot in an eBook. Delivering your company’s message and showcasing why your methods work. Our eBooks tell our audience the steps they need to take in order to achieve their goals. These goals are simply titled on the books. Such as How to Create Content That Converts.

If you want to create content that converts, this is what you’ll need. Need to improve your use of Sales Navigator, here is a complete book to get you started and more. It’s all value and it proves we know what we’re talking about. 

These are our top 5 Lead Magnet ideas. All you need to do now is get creative and build them. You can find a list of free resources below this article for inspiration.

Luke Tew

Luke Tew

Head of Digital Media at Maverrik - Developing businesses with content.
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