Setting up your social media profiles is just the first step of your social selling journey. Whether it’s LinkedIn, Instagram, Facebook or Twitter (X), those profiles are not going to generate leads for you on their own. They’re also not going to generate leads if all you ever post is promotional content pushing your product(s) or service(s). Of course, it is important to advertise your offer but you first need to draw the right people to your profile.
This is why you need a personal brand. People want to buy from people, they want to make sure their money is going towards building something great. All of this can be captured with your personal brand.
What is a personal brand?
Your personal brand is your profile and everything you post/share on that profile. What you choose to do with your profile and its content is going to shape how people (your prospects) perceive you. For small business owners, solopreneurs and salespeople, this is going to be a reflection of the service you want to sell.
To some extent, everyone has a personal brand. Your favourite celebrity, author, your local small business owner and even your dog will have a personal brand if they’re on social media. The truth is if you don’t take control of your personal brand, it’s going to be created for you – and you might not like it. Even an empty profile speaks volumes to your potential prospects and has the chance of damaging your sales success.
Why is having a personal brand important?
Your personal brand will extend beyond your social media profiles, but it’s the best place to start because all roads will lead back to your profile. Every message you send, comment you leave and connection you make will tie back to your profile and the personal brand you’ve created with it. It’s important to include personal elements on your profile because your prospects are just as interested in the face behind the service as much as the service itself.
A personal brand will:
- Build trust and credibility
- Increase visibility
- Influence purchasing decisions
- Differentiate you from your competitors
- Draw in an audience of raving fans
Become a Growth Titan and build your personal brand
Building your personal brand is an ongoing process. There will be plenty of trial and error as you figure out how to align your social media profiles with the values and message of your business. However, you don’t have to figure it out alone. Growth Titans is a space for solopreneurs and small business owners at any stage of their social selling journey. We have a whole masterclass and multiple training resources that will teach you how to build your personal brand. Our resources go beyond just the basics. Together, we’ll create a strong, long-lasting personal brand that resonates with your ideal customers.