A Proven end-to-end social selling enablement programme that increases your teams digital sales performance

OVERVIEW

The programme consists of three stages which includes everything from training and coaching through technology and support services.

Maverrik also provides continuous performance tracking so you can see exactly how much value your business is getting from the programme.

stage 1 social selling enablement programme

STRATEGY & PROGRAMME DESIGN

EARLY ADOPTER PROGRAMME

stage 3 social selling enablement programme

FULL PROGRAMME LAUNCH

OUTCOMES & KPI'S

The social selling enablement programme will be designed around your sales teams outcomes & KPI’s.  The programme will embed new behaviour that will become a natural part of the team’s sales process. Each participant will have the confidence to demonstrate industry knowledge, develop relationships and sell on value through digital channels.

OUTCOMES

  • Pipeline
  • Conversations
  • Deal Value
  • Time-To-Close
  • Content Reach
  • Time-To-Revenue

KPI'S

  • Deals Won
  • Meetings Generated
  • Inbound Enquiries
  • Conversations
  • Social Selling Index
  • Connections & Relationships
stage 1 social selling enablement programme

STRATEGY & PROGRAMME DESIGN

An in-depth onboarding of the team’s current situation. This will be used to identify the team’s digital value proposition, their prospects’ pain points and the key accounts they will be targeting. The information gathered from this process will be used to create a training plan for the sales team, which will be a roadmap to build a successful robust pipeline.

  • Team Audit
  • Digital Profile Review
  • Goals & KPI's
  • Strategy Session
  • Programme Roadmap

EARLY ADOPTER PROGRAMME

Maverrik will take an ‘early adopter’ group from the sales team and implement the 90-day social selling roadmap. During this period the participants will be prospecting and developing new business opportunities and taking those learnings into a best practice methodology which will be documented into a customised playbook.

  • Training Workshops
  • Individual Action Plan
  • Coaching-On-Demand
  • Weekly Sprint Sessions
  • Digital Tutorial Library
  • Playbook Development
stage 3 social selling enablement programme

FULL PROGRAMME LAUNCH

The full programme launch will incorporate the learning, experience and result of the early adopter programme. This will then streamline a rolling 90-day enablement programme for the sales team. During this process the playbook will be refined to include customised frameworks, best practice and examples.

  • Training Workshops
  • Individual Action Plan
  • 1:1 Coaching
  • Weekly Sprint Sessions
  • Digital Tutorial Library
  • Implementation Roadmap
  • Embedded Methodolgy
  • Reduced Time-To-Revenue
  • Sustainable Pipelines
  • Adaptive Playbook

We can customise the programme to focus on particular components which are more relevant to your team.

PROFILE

  • Understanding your LinkedIn Profile
  • Optimising your profile for visibility
  • Making your account safe and secure
  • Attracting traffic to your profile
  • Avoiding LinkedIn Jail

CONTENT

  • Content Success on LinkedIn
  • Getting your content in front of clients
  • Types of content
  • Content Structure
  • Using the right Hashtags
  • How to create lead generation post

PROSPECTING/SALES

  • Seven Steps of Social Selling
  • Getting connected to prospects
  • Creating conversations
  • How to book more meetings
  • Sales Navigator Tutorial
  • Direct Messaging Strategies

LINKEDIN EVENTS

  • Creating a LinkedIn Event
  • How to fill an event
  • Event based follow up
  • Using events to sell

LINKEDIN FEATURES

  • Smart Links

COMPANY PAGES

  • Building your Company Page
  • Engaging your followers
  • Growing the reach

THOUGHT LEADERSHIP/INFLUENCE

  • How to build your personal brand
  • Going viral on LinkedIn
  • Employee Advocacy
  • Influencing through content
  • Building your crowd
  • Selling through influence

WHO WE'VE WORKED WITH

STAGE 1

Strategy & Programme Design

  • Team Audit
  • Digital Profile Review
  • Goals & KPI's
  • Strategy Session
  • Programme Roadmap

STAGE 2

Early Adopter Programme

  • Training Workshops
  • Individual Action Plan
  • Coaching-On-Demand
  • Weekly Sprint Sessions
  • Digital Tutorial Library
  • Playbook Development

The early adopter programme is delivered over a 90-day period and requires a minimum of 20 participants.

STAGE 3

Full Programme Launch

  • Training Workshops
  • Individual Action Plan
  • 1:1 Coaching
  • Weekly Sprint Sessions
  • Digital Tutorial Library
  • Implementation Roadmap
  • Embedded Methodology
  • Reduced Time-To-Revenue
  • Sustainable Pipelines
  • Adaptive Playbook

The full programme is also delivered in a 90-day period and requires a minimum of 20 participants, with a new intake each month/quarter.

PROGRAMMATIC ROLLOUT

*This is a typical example of the two ways the social selling enablement programme can be delivered. Stages 1 and 2 are fixed in the timeline however, Stage 3 will be customised to suit your sales teams requirements.

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