Create a Lead-Attracting LinkedIn Profile
Optimise your profile to attract prospects and generate new leads
Created by Terry Heath
Last updated 02/2023
English
What you’ll learn
- The right way to leverage your header image
- Maximising your analytics to improve content and prospecting outcomes
- Writing an about section that sells
- Driving traffic by leveraging your personal profile
- How to create a compelling headline statement
- The best way to showcase your value and inspire prospects to reach out
This course includes:
6 Modules
Profile Optimisation Checklist
Certificate of
completion
Requirements
• A LinkedIn Account
Description
A LinkedIn profile is more than a place to host your CV and career achievements. It’s a place for business owners to create their best landing page. You can drive traffic, create touch points and generate inbound leads with a strong profile. But, a few mistakes can turn people away. This course will show you how to design a profile that’s attractive to your target prospects. With each section you’ll demonstrate your value and showcase your expertise, creating inbound leads as a result. With step-by-step tutorials and how-to guides you’ll have no trouble creating a compelling LinkedIn profile that sells.
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Course content
6 sections • 10 lectures
Introduction
Your Profile Picture
Your LinkedIn Header Image
Your Name
Your Headline
Editing Your Public Profile
Creator Mode
Weblinks
Your About Section
Your Experience Section
The Featured Section
Your Analytics
Profile Optimisation Checklist
Terry Heath
Instructor
COO at Maverrik | LinkedIn Sales Influencer
Terry has over 30 years of experience in leadership and management in media, distribution and non-profit sectors. Developed through involvement with a variety of organisations from start-ups to SME to global organisations.