How to Cancel LinkedIn Premium

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There are many reasons why people are looking to cancel LinkedIn premium services on their accounts. However, one key reason that appears more frequently than others is value for money. They just simply aren’t getting the value they are looking for. Which is why we cover how to leverage these tools in our Win Your next Client on LinkedIn Course. Nevertheless here is the set-by-step guide on how to cancel your LinkedIn Premium. 

Canceling your Premium Subscription on Desktop

If you are cancelling your subscription on the desktop version of LinkedIn click on the “Me” icon, your face in the top right of the screen. Then select “Premium Subscription Settings” and navigate to the Manage Premium Account on the right. Click Cancel Subscription and confirm by clicking Continue to cancel. 

Broken down into simple clicks: 

  1. Me (profile photo at the top right)
  2. Premium Subscription Settings
  3. Manage Premium Account 
  4. Cancel Subscription
  5. Continue to cancel. 

You have now cancelled your subscription to LinkedIn Premium. 

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Cancelling Linkedin Premium on iTunes and iOS

Apples account management and user privacy policies don’t allow refunds for purchases made through iTunes, but here is a guide for accessing your subscription settings on iTunes for Desktop. 

First, you need to Download or Open iTunes and sign in. Find “Account” at the top of your screen or in the menu bar and click “View my Account”. Authenticate your Apple ID if necessary, then click view account. On the Account Information page, scroll to the Settings section. On the right of Subscriptions, click Manage. To the right of your LinkedIn Premium subscription, you will see Edit. Click Cancel Subscription at the bottom of the screen and click Confirm. 

Unfortunately, there are no current options to cancel your subscription through an android device or the Lite App directly, so we recommend using the desktop tutorial above. 

What happens next? 

Once you’ve cancelled your Linkedin Premium account your account will reform into the basic free account. You will not lose any of your connections or data. But, you will lose access to premium features such as InMail, Who’s viewed my profile and hit commercial use limit whilst searching for connections. LinkedIn offers a wide range of premium tools such as Premium Career, Sales Navigator, Recruiter Lite, Premium Business and LinkedIn Learning. Each has its unique services which help people achieve different goals around the platform. 

If you’re cancelling your LinkedIn Premium account due to value we highly recommend taking advantage of our online courses. Maximising your use of these tools could completely change how you are currently using LinkedIn and turn your profile into an essential sales tool to grow your business. 

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5 Important Traits You Need To Be a Great Leader

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Being a leader can come naturally to some people, but even then some qualities have to be developed over time. There are some important traits you need to be a great leader. Traits which turn an individual into a driving force for the team. Some of these traits are obvious, but they still need to be considered and built upon every day. Here are 5 important traits you need in order to be a successful leader in your business. 

A Good Listener 

When it comes to listening there can be two types. Taking in and processing information, understanding where it’s coming from and why. Then there is waiting for your time to talk. A great leader doesn’t consider any discussion with the team pointless. You have to ensure you are actively listening to any problems your team may have. What may seem trivial to you could mean the world to someone. Soft skills within the workplace are essential today. So ensure you’re listening properly and giving people your undivided attention. 

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A Positive Mindset 

If you consider your company as your army to march forth into battle an inspiring speech about how you’re going to win is going to work better than a halfhearted whimper. You have to be the beacon of strength and optimism. Yes, this can be extremely tiring and you’re allowed to not feel your best each and every day. But, even in the worst of situations, a great leader can showcase their strength to the team. In extreme cases, a business owner with nothing but bleak thoughts is going to instil nothing but fears of job security. 

An Excellent Communicator

Listening and being an excellent communicator are two very different things. You can be a great communicator whether you are face to face with the people around you or not. Ensure all actions are carefully laid out for your team and avoid any areas of misunderstanding. When gossip spreads around the office it means something is unclear around the office. It’s the leader’s job to dispel the whispers. Communicate clearly the point and how to move forwards. 

The Ability Seek out Potential 

Sometimes the value of a person is only truly seen in tough situations. If you’re always hiring leading experts rather than taking the time to train and build people it means you either don’t know how or believe you don’t have the means to do so. A great leader can see the worth in every person that comes before them. There are no worthless people in the world. There are circumstances, gaps in knowledge and tough mental barriers to break.

Strategy Focused 

Leader’s can see the big picture and spot where the journey is taking them. Being organised and having a strategy can be completely different. You can have everything lined up and clean on your desk or desktop, but without putting the pieces together all you’ve done is arrange them. There is no point in having all the tools available to be successful without a strategy to use them effectively. Great leaders can rally a team for a common cause in the most effective way possible. Bringing out the best in everyone and using that to create a win. 

Motivating and managing people can be tough. We are all inherently different, with different mindsets and circumstances. Yet, we are brought together to achieve a common goal. Whether it’s sales, marketing, security, or any services you can think of, we all want our businesses and team to grow. If you want to be the type of person that everyone looks towards, you need to enhance your soft skills, be strategically focused and have the will to achieve. 

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The Best Way to Increase Your Following on LinkedIn

If you’re looking to make social selling work or become a thought leader on LinkedIn your end goal is probably defined by the numbers. How many connections you have or how much engagement your last post achieved it’s all defined as your online following. So, how do you increase this following and achieve the results you’re looking for? 

Increase Your Output 

To build any audience you need something that draws people in. Whether that’s a person, a long-running series of content or a product. To keep the audience engaged and growing you need to be continuously offering to them. Giving them a reason to follow you through showcasing your value. If you’re creative, and your output is building up art, writing a piece or creating a video over time you can keep your audience’s attention through updates. Then you can release your work to a warm audience eager to see what you’ve been working on. This method can also work with new ventures, rebranding and small businesses can use this to document their journey. It adds an extra level of authenticity and the realisation that the journey matters when it comes to your audience. 

Breakthrough Your comfort zone

If you’re going to get started with your following you’ll need to break through your comfort zone and start reaching people. This could mean reaching out to build up your connections or engaging with content and discussions. It’s almost impossible to gain real traction on LinkedIn without a little give-and-take engagement. Unless you’ve achieved some form of notability elsewhere you’re not going to immediately see thousands of views on every post. A few one-hit wonders may make you feel on top of the world for a moment, but that’s not a following. That’s one glimmer of what a real following can achieve. 

The Strength of Compound Action 

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A simple action over time can yield some amazing results, and that’s how you should view your presence online. There are methods and strategies to achieve some great results from day one, but for a real highly engaged following you need a lot of time to build yourself up. If you post every day, engage with everyone and put yourself in your audiences lives every day you will fall into their lives effortlessly. As long as some value is there in the relationship, no matter if it’s at a distance, those simple actions over time will achieve results. 

Do Not Take People for Granted

This is where most of us can go wrong when it comes to LinkedIn. We’ve networked, we’ve posted and engaged and unfortunately begun coasting. If your content becomes stale or you post-sales posts every day the engagement will fall and your audience will soon drop off. Posting every day for months can be tiring and inspiration can waiver. It’s inevitable. When those slumps hit you have to own them. Let people know how you’re feeling and move forwards. The worst thing you can do is continuously take the low-effort path. When you accept what’s happened, and battle through it you will increase your following instead of witnessing the death of your profile. 

The best way to increase your following on LinkedIn is by offering continuous value to your target audience. Getting started can be tough, but with a little bit of motivation every day, anyone can establish and build a strong following online. 

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Why You Need to Stop Selling Your Services

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We all want to sell our products and services. We want them to sell so much we spend thousands on hiring experts, advertising and social selling data. Now of course I’m using the collective “we” being businesses across the world. More customers means greater revenue and more opportunities. But, you should stop selling your services. Not altogether, just the method you are using right now. I’ll tell you why. 

Take a look at your current sales method… 

When you outright promote a product or service, where and how do you do it? Do you post on social media to the world and hope something trickles through? Or do you send targeted emails one after another from a trusted list of prospects? What most expert salespeople will tell you is timing is everything. You want to send an email that will be opened. You want to catch that CEO in his office on the phone. So, getting your message seen is priority number one isn’t it? 

Wrong.

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Your message is just as important as the method

You could have a million people look at your sales post and a fraction of them will look further. To make that fraction an impressive figure you have to get the message right. Stop selling your services as they are. Start selling your services in what solution they hold. If you simply promote your services by spelling out what it does, you’re limiting your audience by making them connect the dots themselves. The failings of this method are even more apparent when it comes to sectors which many people don’t have an intensive understanding, such as cybersecurity or finance. 

Let’s compare two phrases: 

  • My cybersecurity application blocks calls
  • Are you having troubles with nuisance calls? This application can immediately remove them. 

The first statement is simple. It tells us what the application does, but doesn’t tell us why we need that feature in the first place. You could add “protects your phone by blocking calls”, but that doesn’t go far enough in letting the audience know why it’s an appealing feature. 

By first raising the problem of having nuisance calls you’ve set up your problem, then by explaining what the application does to solve the problem you are selling its abilities. It’s the solution to all your phone-call problems. What this also achieves is highlighting a problem which the client may not know they have until it’s addressed. The stone in your shoe doesn’t bother you all the time, but if you know it’s there it can become an unavoidable pain. 

Now this doesn’t mean you can’t sell your services. This means you shouldn’t sell your services as they come out of the box. Delve deeper into the solutions your service holds. If you need help unlocking that potential solution we’ve got several products on the Maverrik store that can help you.

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The Do’s and Don’ts of Social Selling

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When you boil down social selling, what you are trying to achieve is a strategy that has consistent success. It’s your killer pitch, your reliable data pool and something your business can rely on. However, certain pitfalls can slow everything down and throw your strategy out the window. Here are a few simple mistakes you need to stop making when it comes to social selling. Along with a few helpful tips to get you going. 

Mistake #1 You don’t have a strategy at all 

Social Selling isn’t simply broadcasting on social media and hoping for the best. This method dries up extremely fast if you just randomly send out sales messages without increasing your prospects, engaging with them or even talking to them without pushing for a sale. You have to set up your approach. You wouldn’t wing-it when it comes to selling to a major company, and social selling has that same potential. 

Tip #1 Expand your pool 

This tip is a no-brainer, but a lot of us can forget that the constant growth of your prospects is a requirement for continued sales. You can’t sell to the same client forever, no matter the longevity of your product or service. That killer contract could be a timebomb if your entire business depends on just one renewal. Who wants to live in that constant fear? No one. 

Mistake #2 You don’t value your leads time 

When you send an email on a Friday afternoon you understand that the person on the other side might not respond straight away. There are more people online at any given time than ever before, but that doesn’t mean they are always looking at their phones. So give people time to respond before the follow-up. Not giving people time to think only leads to frustration not sales. 

Tip #2 Create Engagement 

One of the most important aspects of social selling is the underlying rule that people are more likely to buy from those they know and trust. This trust can be created and nurtured through social media engagement. This means posting content that your audience sees everyday, so after some time they understand who you are and what you’re about. 

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Mistake #3 Telling people their problems 

There is nothing worse than false assumptions. Even if they aren’t assumptions at all no one likes to feel like they are failing. If you explicitly highlight a client’s problems there is a chance you will push their buttons with something they already know. Pride can also get in the way of this. More often not not, the person wouldn’t have noticed the problem act as if they did. To save face, they will fix the problem elsewhere. What you can do to circumvent this mistake is let them know what your company is working on… the solution to their problem. 

Tip #3 Have Genuine faith in your product 

Confidence isn’t just found in face to face communication. You can show confidence through a few things online. The speed of your replies and the choice of words you use can tell a lead a lot about your service. They might have special circumstances that need to be flushed out, but if you can’t simply say “yes, this is a great product”. You may as well not start the conversation at all. 

Hopefully, these tips will help inspire you to refine your social selling strategy, but if you need more help head over to our shop for full courses on how to build up your social selling empire. 

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How to Develop Your Business Communication Skills

How to Develop Your Business Communication Skills

Communication is the key to any relationship. Business communication is the key to developing productive relationships that help people collaborate and achieve success. As social interactions take a hit due to the current climate of the world, these skills are more important than ever when it comes to conducting business online, or over the phone. Here are a few tips to help you when it comes to business communication. 

First Impressions Are Key

There is a reason so many sales experts discuss conversation starters. As soon as you have a lead talk freely with you, there is an opportunity to source their needs and how your business can help them. Creating natural conversations can be tough without the right entry point and strategy. If your first impression is an immediate pitch it could dampen the relationship from the get-go. With every conversation being cast over with a heavy fog of “when is the sales pitch coming”. Like a jump-scare in a horror movie. You wait for it. Then after the dread kicks in, they hit you with it. Now no-one wants to be compared with The Exorcist, so don’t rush in unless you’re happy with ruining your reputation with that lead. 

Keeping On Topic

Small talk is fine. Excessive chatter isn’t productive. Break things down into smaller paragraphs and remove unnecessary waffle, jokes and otherwise pointless communication. There is nothing wrong with being nice and asking how someone’s day is going. But, going into extensive detail about off-topic issues may just harm the workflow and confuse whoever you are writing to. You should keep things friendly, but not personal during business communication. There are friends in business, but remember to differentiate between when you are talking about business matters and when you are discussing what movie you’re going to see next. 

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Formatting

One of the most overlooked aspects of written communication can be formatting. If you take one look at an email and immediately look away, you’re not going to take in everything. It also helps to bolden important information, underline aspects which need to be addressed and break paragraphs down into each element. Create a new paragraph when the topic changes, wherever you may be writing. You also need to remember the platform you are using, if you are writing an email you can go into more detail than you would within a message on LinkedIn. People generally sit down to read their emails but maybe on-the-go when checking their phones for a brief moment. 

Talk With Everyone

You’ll never know the true value of talking to someone unless you start. Just because whoever you are talking to doesn’t have a C-level role doesn’t mean they aren’t a valuable connection. You will benefit from talking to everyone. Time-management wise this sounds like a nightmare, but always be open to discussion. Even if it’s a brief conversation you could make a difference to their lives and they could gleam you with some words of wisdom that change your life. 

In essence business communication is just communication however, you look at it. Develop your soft skills, learn to listen, pick your moments and craft crystal clear emails. Most importantly keep it natural, and be yourself.

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Content Marketing Mistakes You Need to Avoid

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It’s easier to get lost in content marketing. Creating content is a fun and creative process, but content marketing is different compared to crafting content. There is a larger purpose for what you are creating.  It may be for more engagement or possibly for an increase in sales. These goals can’t be achieved if you fall into these simple content marketing mistakes. 

Fake News

When someone clicks to watch your videos, open up an infographic or even reads an article they are already judging the validity of your point-of-view. It may not be their immediate goal, but these judgements happen subconsciously. Does this person, personality or company have my best interests? What are they trying to sell me? What’s the end goal for this piece of content? 

With the tired term “fake news” floating around the world, everyone is looking to cling to a trusted source. Sharing any news which is later found out to be untrue will hurt your character. It can be tough and even the largest media companies in the world will make the mistake of reporting without all the facts. So, before you begin reporting figures, retweeting reality stars or fueling fires take a look at your own sources, then research a few more. 

Content Marketing Mistakes You Need to Avoid how to spot fake news

This is the IFLA guide to spotting fake news. 

Infrequent Posting

This is a problem even the best of us can have, and it’s probably the biggest failure of most small business owners when it comes to designing their own content. You need a frequent schedule when it comes to posting, as all social media posts have an average shelf-life. The general consensus is that Tweets reach their majority of engagement after just 18 minutes. Followed by Facebook’s 30 minutes. Fortunately, LinkedIn has a relatively longer timeframe with 24 hours. Therefore you want to be posting every day in order to maximise your reach across all the platforms. 

Posting frequently can be time-consuming which is why many fail to do so, and the reason why social media managers can be seen popping up everywhere in larger companies and freelance workspaces. If you want to do your own posting, but have limited time you need to be smarter with your approach. This means planning ahead. Get a schedule together, think weeks ahead and generate a working system. 

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The Aggressive Sell 

Think about why you follow an account on social media. What was it that made you click on that like, subscribe or follow button? When I follow an account I think of what I will see from that account each day. If I follow a twitter account called “daily lizards” I know I’m about to see some lizards every day in my newsfeed. If I follow a company, I expect to see their content and insights each day. I want to know their professional opinions and news about their company, the industry and plans moving forwards. If I see them trying to sell their products to me every day, I’m going to leave. There is a reason ad-blockers exist. After years of advertising, people are sick of getting their lives interrupted by aggressive sales tactics. 

Ditch the daily pitch and consider what content you can create that will make you appealing to follow. Maybe a long-running series that people are excited to see each week, or maybe some interesting and discussion provoking stats only your company could generate. It’s all about the value your content could bring to them. Not the sale. Which is why your sales posts fail. Marketing isn’t sales. 

Content Marketing is one large branch of the social selling process. It can be easy to make mistakes. As it’s such an important element in the process, ensure you take the time to think it through. It’s tempting to rush into the sale because that’s the exciting part. But, don’t give in to instant gratification. Play the long game, develop a great content plan and generate a real social selling strategy that will grow your business. 

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Why You Shouldn’t Wait To Grow Your Business

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Many businesses could be currently looking at their current standing and resign being comfortable with where they are at the moment. Now more evident in the current climate with a recession looming over our heads. Alongside the virus still lurking around each corner of the world. Why take the risk to grow? What is the point of growing your business during this crisis? Well, I’ll tell you. 

Competition

As the clock ticks forwards for everyone to return to a, somewhat different, working environment; how we conduct business moving forwards will be a defining factor to beat the competition. With even the largest companies being pulled into submission by the current situation, the competition is going to be fiercer than ever. We all want to secure those contracts to keep our business on the front foot. To achieve this you need to be growing your business and show your companies desire to succeed. Without plans to grow and expand your current clients could be tempted to move to another company who are showing their desire to move forwards. 

Thankfully, there is a rousing battle cry of “we are all in this together”.  Although, when the dust settles it’ll be those who planned to move forwards who will be on the fast-track to recovery. This doesn’t, however, mean we shouldn’t help each other when we can. We’re inspiring action to beat complacency, not shady tactics. 

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Momentum

Growing a business starts with a strategy, the implementation and time for it to succeed. There are no overnight success stories for long term growth. The sooner you start a project the sooner you’ll see it come to life. So you need momentum on your side. You may not have a large team and have little resources, but there are many different ways you can seek growth without relying on these factors. You could take the time to upskill yourself and learn new techniques that may be pivotal to your success. All you have to do is seek them out. 

Mindset 

Business owners take on a lot of responsibility and as a result stress. This stress can cause burnouts, puts a strain on relationships and overall casts a shadow on everyone’s lives. If your team has a tangible method of measuring success, they know their work isn’t for naught. They are a part of something. Not just a cog in the system which could be replaced at any given time. Growth itself can showcase a company’s health and job security is a contributing factor for a lot of stress on your team’s daily lives.

Job Opportunities

Whilst growing your business may seem like a personal goal, it can also offer greater opportunities to everyone. Inside and outside your business. When a business grows there are certain tasks the owner simply can’t be a part of anymore. This simply goes down to time. Through the growth of your business you will see the growth of your team. Offering jobs to those who need a new challenge or those who need an opportunity the most. 

The current state of the world shows more people are looking for an opportunity to kick start their careers than ever before. So through the desire to grow your business you will earn the necessary resources to provide those opportunities. Growth isn’t all about profits. Sure it’s an amazing achievement turning your business into a million dollar company, and most struggle to do so. Growth can also and should be all about the people. Take an aspiring copywriter and build them into a published author. Take a green salesman and turn them into an accomplished sales director. Turn yourself into a founder and director that inspires people. 

Growth doesn’t need to be drastic for it to be successful. But room to grow and the mindset to seek business growth has to exist for the future sake of your company.

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