5 Easy Steps to Improve your Vlogging

If you’ve ever been in front of a camera it can be quite intimidating getting started. LinkedIn is full of well-spoken and enthusiastic people delivering sermons on how they are and how their business is evolving. Meanwhile, you may be struggling to capture a simple “hello” and you can’t even see yourself on the screen. Don’t panic, there are a few simple steps to take to improve your vlogs. Here are 5 simple steps to help move you forwards. 

  1. Practice makes perfect

We’ll get the most obvious, but most important step out the way. When it comes to public speaking, your experience can be a defining factor. We aren’t all born presenters. When you begin recording yourself you’ll see certain aspects of your speaking which never occurred to you before. These are things you can build upon. It may be a certain way you pronounce words. Maybe you’re a little too quiet or speak extremely fast to get all your words out of your head. Whatever it may be, it will come out in the recording. Before you start it’s best to read through your thoughts and maybe even script a few key sentences to get your point across. Winging it without experience can lead to a lot of frustration in the long run. 

  1. Be Authentic
social selling with sales navigator advert

Don’t copy the personalities you think people want to see from you online. You are not Garyvee or the next anyone. Be yourself, otherwise, your vlogs will seem ingenuine and will feel like attention grabs. You can take inspiration from those you enjoy watching. Maybe the way they formulate points is appealing and you can use that to build upon your style. Just don’t be a copycat. Be yourself, even if you feel you don’t have a flashy personality. People will watch your vlog to see you. Not your impression of someone you wish you were. 

  1. Make Sure People Can Hear You

One of the biggest things people get wrong when it comes to vlogs is audio. Sure, you can vlog anywhere on any smartphone available. That’s the beauty of modern technology. But, if you decided to start recording next to be a busy street or what sounds like an empty church everyone is going to have a hard time listening to what you have to say. If the background noise is too distracting or your audio quality is too poor people will tune out. 

  1. Try Going Live

Interacting with an audience is a great way to normalise talking to your camera. Try going live and let some friends and colleagues ask you questions. There is a genuine fear of cameras defined as Scopophobia, which is a fear of being watched. Having an interactive element beforehand can distract you and make talking into the lens feel more conversational. 

  1. Collaborate 

Some of us prefer to be alone when we film, but having someone behind the camera has numerous advantages. For example, they will be able to guide you through a few points and let you know if you are moving too fast or are too quiet. There is nothing worse than completing a whole speech and realising your microphone is switched off. The member on the other side of the camera doesn’t need to be a trained professional. You could ask a team member, a friend or your partner to give you a hand. You’ll be surprised by how willing people are to help each other if you just ask. 

I hope these few pointers will help you move forwards and deliver those vlogs you have been putting off creating. If you need to turn those vlogs into viral videos get in touch with us and see how we can help bring your content to the centre stage. 

win your next client on linkedin advert

How to Ensure Your Business Doesn’t Spread False Information

You’ve heard all the catchy phrases online… fake news, biased media, Russian bots. It appears all stories online are now officially shrouded in doubt.

Most businesses take the approach of staying as far away from topics as possible, which is a safe way to approach things. However, it does mean they are being pulled away from the conversation.

Business leaders on LinkedIn have a vast amount of opinions and those comments and posts can pose as much as a threat to a businesses success through the spread of false information making the leader of the operation seem naive. 

The full impact of false information 

As mentioned above the spread of misinformation can cause a lot of distrust with a person’s ability. If that person is in a particular position of power it can reflect the entire team. When it comes to a member of a team discriminating against others, harassing people or harming animals it can have a huge impact on everyone’s lives.

As seen in this recent news story.  Spreading false information may seem harmless on the surface, but depending on the information it can lead to some very unfortunate situations.

If that information revolves around health and safety the impact can be even more devastating. 

If your business likes or shares information on the company page it can be seen as your stance on the subject.

Which can be a problem with social media outreach for companies trying their best to engage with their customers. 

During the current Coronavirus pandemic there were and still are countless stories on how to tackle the virus and stay safe.

A bulk of this information came from fake health advice. Researchers at Carnegie Mellon University conducted a test on more than 200 million tweets discussing the virus since January and found that about 45% were sent by accounts that behave more like computerized robots than humans.

Bots are designed to spread and promote false information or agree with those whose opinions match up to their criteria. Adding fuel to the fire of conspiracy theories which state 5G is helping spread the coronavirus. 

Twitter has since responded by labeling potentially harmful tweets going forward. 

How to tackle Disinformation 

win your next client on linkedin advert

A simple answer to disinformation is conducting your own research, but many “news sites” contain rabbit-holes of misinformation and tangents which don’t really get you anywhere. So it’s important to use trustworthy sources and consider the background of the people giving you the information.

If a company who wants to sell you sandals is telling you about a pair of sandals saving the lives of a family of four, it may be true but you will obviously be sceptical considering the source.

Sometimes it’s not as cut and dry as we think, the source may be an investor of the story themselves. 

Google is fighting misinformation

In February of 2019, Google released this document on how they are fighting misinformation online. As the largest search engine online today it’s important they get it right. They’ve teamed up with the nonprofit First Draft Coalition, financed the Trust Project and partnered with Poynter’s International Fact-Checking Network. 

Google uses ranking algorithms to elevate high-quality information, if sources on your company blog aren’t reliable it could harm your reputation and website rankings at the same time. 

Some stories can truly be believable and many of us can be caught out… When this happens it’s best to accept it, redact if necessary and move forwards with the truth. Most retractions can occur when a comment has been made before new evidence has been put forwards. When a story is fresh or developing as times goes on, the facts can change and the lines blurred. Another important practice is to only let your opinion be heard when you have all these facts available. Jumping to conclusions is another factor of spreading false information and how most rumours are generated. 

So, before you share information, ensure you have all the facts. Opinions and advice aren’t facts. You can share these as freely as you wish. But, when it comes to sharing figures or actions, take the time to think it through. 

social selling with sales navigator advert

LinkedIn’s Social Selling Index Explained

LinkedIn’s Social Selling Index Explained featured image

The LinkedIn Social Selling Index highlights your social selling performance. Initially, the tool was exclusive for members who opted for the premium service Sales Navigator. Now LinkedIn has opened this service up for anyone. Those who want to review their social selling performance. But… What exactly is the LinkedIn Social Selling Index? 

The Four Key Factors 

LinkedIn breaks the index down to four main factors: 

linkedin ssi
  1. Establishing your professional brand

Building your brand on LinkedIn is based on how well you present yourself. Ensure you have a complete profile so everyone knows who you are, your experiences and your business. A Complete profile gives you more reach on the platform and your content will perform much better. Content is also a factor for improving your score, as it establishes your professional brand (as seen above in Orange). Posting highly engaging content, and commenting on well-performing posts all help improve your score. LinkedIn states that 92% of B2B buyers are more likely to engage with sales professionals if they are known industry thought leaders. 

  1. Finding the right people

This factor is self-explanatory. If you’re searching for and connecting with the right people your social selling will improve. Connecting with people you have little to no interest in communicating with is time wasted. This score also relates to how you use LinkedIn’s tools. If you use a sales navigator, are you saving/ tagging leads and creating lists? Are you filtering your lists to seek out introductions? Most importantly are you taking advantage of who is actually looking at your profile? 

win your next client on linkedin advert
  1. Engaging with insights 

Insights refer to your professional insight on topics you discuss.  Sharing value information to your connections and engaging in trending topics will help establish your credibility in your field. Generating discussions and passing on valuable information to your prospects is a great way to let them know you care about their success. If you become a trusted source of information more people will listen to what you have to say. 

  1. Building relationships

Social selling is all about building relationships. As we mention time and time again at Maverrik, people buy from people. 87% of B2B buyers on LinkedIn stated they would have a favourable impression of a salesperson who was introduced to them through someone in their professional network. To many of us, our connections are important to us and their opinions play a vital role in our decision making at times. A large network benefits from the ability to find new prospects and open more doors. Focus on a large pool of decision-makers, build upon your relationships with them and continue to grow. That’s how to build this section within the SSI. 

Where is my SSI Score? 

Check your SSI score by following this link. You don’t need a Sales Navigator subscription to check your score, all you need to do is Login to LinkedIn and follow the link. What you will see are all four of the main factors and how well you are performing in each. Make a note of what needs improvement and devise a strategy to raise the profile above those others in your industry. At the top right-hand corner of the page you will find how well you perform alongside your connections and competitors. 

top 1 percent linkedin ssi

Some networks have a lower SSI score than others, this is due to the nature of their business. A software-based industry will have a lower score than a CEO of a marketing and sales business. 

people in your network linkedin ssi

How Can I improve my Social Selling Score?

You don’t need a perfect SSI score to make social selling work for you on LinkedIn. Gunning for the 100/100 score isn’t really the point of the Social Selling Index. It is designed to highlight areas for improvement. To provide valuable feedback on your journey with LinkedIn. To increase your SSI score on Linkedin review your activity on LinkedIn. Set out a plan and review if your changes have made a difference. Interact with your connections more. Join a few groups. Connect with ten people per day. Whatever the SSI highlights as a weak point, work to improve your daily activities to reflect that. 

To learn more attend one of our webinars which are designed to make social selling work for anyone.

social selling with sales navigator advert

Why Facebook Shops is more than just a new feature

Why Facebook Shops is more than just a new feature featured image

With an increase in online shopping during Covid-19 Facebook is currently rolling out its retail platform to compete with the likes of Amazon and eBay. It’s called “Facebook Shops’ ‘. This new tool creates a digital storefront for both Facebook and Instagram where businesses can showcase their products. With Facebook collecting valuable data to improve its advertising service. Each user is able to browse the products available whilst using the new checkout feature to complete purchases. But, what makes Facebook Shops different?  

Helping Small Businesses 

Every business has been affected by the current pandemic. Facebook homes as many as 160 million small businesses on its platform. Which means a lot of these owners, advertisers and entrepreneurs are currently struggling to make ends meet. CEO Mark Zuckerberg said in a statement: 

“We’re seeing a lot of small businesses that never had online presences get online for the first time, and we’re seeing small businesses that had online presences now make them their primary way of doing business,” 

With brick and mortar stores closing across the world, many businesses are bringing their businesses online. Facebook Shops allows these businesses to create a catalog of products and customise their shopfront the graphics and branding they choose.

What makes it different? 

win your next client on linkedin advert

So, what’s the big deal? Well, Users can checkout directly from Facebook without going to a third party to complete the purchase. Before, many transactions online were left up to the sellers to organise. Now you can set-up, sell and profit all in one place. Transactions will be made using Facebook Pay. With each purchase using Facebook Pay, Facebook will tailor its ads based on previous purchase data. This data will help advertisers by increasing the accuracy of their targeting. Alongside each purchase, users can choose if they would like to receive marketing emails from the business.

You can set up Facebook Pay in three simple steps: 

  1. Open up Facebook and select Settings
  2. Select “Facebook Pay”
  3. Select your payment method

Impact on Advertising

With the integration of Instagram this will put a stronger focus on influencer marketing. With brands and products readily available to purchase directly on the platform. This could drastically increase the ROI of influencer marketing. With sales figures even easier to track from time and money spent collaborating with content creators with large followings. 

“Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.” Introducing Facebook Shops: Helping Small Businesses Sell Online

Facebook announced they will be working closely with partners such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics. To give small businesses a hand in managing their Facebook Shops. 

If you’re looking to grow your engagement and following on Facebook check out our latest eBook.

social selling with sales navigator advert

How to Make Your Office COVID-19 Safe

Making Your Office COVID-19 Safe featured image

With essential workers returning to their roles, there has been a call for instructions on how businesses can keep their team safe from COVID-19 on their return. The government released sector-specific guidance about what employers should do to minimise the chances of catching coronavirus at work.

Giving a breakdown of information for those in construction, factories and warehouses, offices, restaurants and shops, vehicles and workers who require access to properties.

Here are the key points to follow if you are making your current office Coronavirus safe.

Complete a Risk Assessment

Every employer is required by law to protect their employees and others from harm, which includes identifying potential hazards. In this case, potential hazards include areas which would be in breach of current social distancing rules. Clear communication is important, so ensure to speak to your team. Most importantly discuss the risks with a chosen health and safety representative chosen by a recognised trade union or chosen by your team.

You cannot decide who the representative will be as an employer. 

You can use a Risk Assessment Template (.Doc Download) to help you keep a simple record of:

  • who might be harmed and how
  • what you’re already doing to control the risks
  • what further action you need to take to control the risks
  • who needs to carry out the action
  • when the action is needed by

An example of an office based business risk assessment can be found here

Reducing the Risk

After completing the assessment you should be able to move onto reducing the risk for the lowest reasonably practicable level. First and foremost ensuring in every workplace an increase in the frequency of handwashing and surface cleaning. Keeping 2m apart wherever possible, but if the business cannot continue following these guidelines take all the mitigating actions possible to reduce the risk of transmission between their staff. This includes: 

  • Increased hand washing and surface cleaning
  • Keeping activity time involved as short as possible
  • Using screens or barriers to separate people
  • Replacing face-to-face contact with back-to-back or side-to-side
  • Reducing the number of people each person comes in contact with

No one is obliged to work in an unsafe work environment.

So if people must work face-to-face for a sustained period-of-time, you will need to assess whether the activity can safely go ahead. 

Is Going Back to the Office Necessary? 

win your next client on linkedin advert

One thing is still clear that if you can work from home you should. But, there are necessary exceptions to the guidelines for those who are needed on site. Such as members of the team with roles critical for business and operational continuity, safe facility management or regulatory requirements.

Of course, it encompasses roles which cannot be performed remotely at all or workers in critical roles without the necessary safe enabling equipment.

When you consider your office you have to plan for the minimum number of people needed onsite to operate safely and effectively.

Whilst monitoring wellbeing for both on-site and off-site team members. Providing the necessary equipment for those working at home. 

The objectives laid out in the guidelines are designed to help protect those who are at a higher risk, people who need to self-isolate and ensure equality in the workplace. 

Daily Operations

In the day-to-day working environment of, course members will be travelling to and from the workplace.

On the commute we should all minimise non-essential travel, limit the number of people travelling together and ensure any shared vehicles are properly cleaned before any handovers. 

Social distancing should be employed wherever possible, as mentioned before this means increasing handwashing measures and limiting face-to-face interactions. Social distancing applies to all parts of a business including entrances and exits, break rooms, canteens and communal areas. Some of the important measures listed include:

  • Using safe outside areas for breaks and meetings
  • Implementing floor signage, floor tape or paint to help maintain social distancing
  • Install screens for receptionists and desk workers who can’t be moved further away from each other
  • Avoid Hot Desking
  • Reconfiguration seating and tables to maintain social distancing 
  • Storing personal items and clothing in lockers or containers
  • Staggering break times to reduce overcrowding in break-rooms or canteens
  • Encouraging staff to bring in their own food, 

You can download the Full Guide here. 

Should we all be wearing masks? 

The official guidelines from 11th May state that unless you are in a situation where the risk of COVID-19 is very high “Workplaces should not encourage the precautionary use of extra PPE to protect against COVID-19 outside clinical settings or when responding to a suspected or confirmed case of COVID-19”.  Followed by “However, if your risk assessment does show that PPE is required, then you must provide this PPE free of charge to workers who need it. Any PPE provided must fit properly”.

This means that it is the risk assessment which deems the use of PPE necessary and up to the employer to supply proper protection to the team members if PPE is required. 

The New Normal

Before returning to work your team are going to have a lot of questions moving forwards. They want to ensure that their working environment is safe and you’ve done everything in your power to keep it that way. This is why communication is important.

New safety procedures will be put in place to keep everyone safe, so anyone confused or anxious about coming off the furlough scheme and returning to work needs to have a direct line to voice their concerns.

Companies should ensure that they have communicated to their team the new procedures before their arrival at work. Also any training materials required have been sent prior. 

The virus has had a large impact on the physical and mental health of the public, so clarity, tone of voice and understanding are essential.

Use simple, clear messaging and use frequent signage as a constant reminder of schedule breakdowns etc. To minimise face-to-face communication. 

All business owners should keep up-to-date with the guidelines as they change. The restrictions and procedures are due to change as the virus fluctuates. For up-to-date information go to Gov.Uk.

Ensure to read the full guidelines before moving forwards. As this article is a brief synopsis of returning to work within an office environment. 

Remember to Stay Safe.

social selling with sales navigator advert

5 Ways You Can Improve Your Content Without Spending Money

5 Ways You Can Improve Your Content Without Spending Money Featured Image

Content is seemingly everything today in marketing and everyone is producing, promoting and praying that their content becomes the golden ticket.  With everyone creating content you have to find a way to stand out. This can come in the form of finding your niche or using the latest technology to stand out. However, if you don’t have thousands to spare it can be tough to create content on your current budget. So, here are 5 ways you can improve your content without resorting to smashing open your piggy bank. 

1. Make the Most out of What You’ve Got

Quality ideas and technique can promote your work more than any high-end camera. If you don’t know how to properly use your equipment, it may as well be anything. A trained chef can make a gourmet meal with little ingredients. But, some of us could barely scratch together a meal with a supermarket at our disposal. The same could be said with studio equipment. Everyone has a smartphone today and each new upgrade comes with a new camera, microphone and editing software. You don’t need the latest Macbook to shoot a short vlog, take a picture or create a podcast. All you need is a way to capture your content and you’re already on your way. 

social selling with sales navigator advert

2. Don’t follow trends

There is nothing wrong with taking inspiration from other creators. But, everyone can smell a company trying to cash-in on a current trend. These videos have a short shelf life and if you put out your version too late you will be doing more harm than good. Don’t underestimate your audience, they will understand when your message isn’t sincere and you are just trying to cash in on the current trend. That doesn’t mean you can’t participate however, just factor in the timing. Most importantly make sure you understand the trend. There is nothing worse than going in blind and missing the point of the trend entirely. This has harmed countless creators in the past.

3. Take Your Time

Even before sincerity, audiences will know if you’ve rushed something. Content for content sake is just filling up everyone’s newsfeeds and homepages with nuisance images. It is important to keep posting, that’s how you build an audience. But, quickly recording a video and uploading it before reviewing it could lead to some embarrassment. Maybe you forgot to put your washing away whilst vlogging in the garden and now everyone on LinkedIn has seen your choice of underwear? Or maybe your at-home podcast now features sibling fight-night in the background. You should always check your content before posting, especially if you’re trying to convert this content into generating sales. Spelling, accurate web-links and contact information are all essentials to check before giving the green light. 

4. Market yourself correctly

If you post and there is no-one around to see it, have you even posted at all? It will take time to generate an audience, but you have to make sure you are posting the right content on the right platforms. Instagram prefers image-based content, whereas Youtube is predominantly a video streaming platform. An image would work best on Instagram. I know it doesn’t seem like rocket science, but many different marketers will tell you to post everywhere and all the time. The truth is you should post at the peak times for your chosen audience and not post the same content everywhere. Instead, tailor your content to each platform. This could mean creating a video which is 10 minutes long and upload it to Youtube. Then snipping that video down to quick 2-3 minute videos to use for your daily posts on LinkedIn, Twitter or Instagram feed. Make sure there is still value in these clips and they make sense. But, think carefully about the platform you are using. 

5. Understand your Audience 

If you understand who you are talking to, it becomes a lot easier to convey a message to them. It doesn’t matter what equipment you use when you are speaking their language people will forgive quite a bit of production quality. Relatability can be a huge factor in creating viral content. If you can get inside the head of your audience you will be able to create content that engages them. Which will leave them excited to see your next post. Most of the time when a creator finds their feet and creates a successful running series of work, their audience will be the ones to give them ideas on what to do next. 

A key take away from this article is removing the dependence on equipment and instead, think more about the quality of the content. There are tools which make creation simpler and easier, but that can come later. If you are looking to improve your content today, you just have to take more with it. Learn to use what you have today in order to prepare yourself for the future. 

Still Stuck? We have multiple articles and courses available designed to help you improve your content marketing and digital presence.

win your next client on linkedin advert

Top 5 Conversation Starters for Linkedin

Top 5 Conversation Starters for Linkedin featured image

When we have a new connection on Linkedin we can get really excited about making a great first impression. Maybe they are a potential new client or a dream business partner we’d love to work with. Whatever your intention it’s important to put your best foot forwards. There is nothing worse than sending the wrong message to a new connection. So, here are 5  top conversation starters for Linkedin. 

  1. The Thank You

There is nothing wrong with thanking someone for connecting with you. A simple “thank you for connecting” can go a long way as it allows them to simply accept the thank you and move forwards or instigate a conversation themselves. There is no pressure to respond and you’ve already touched base. The thank-you should never come with a caveat. Don’t go for the hard sell after a thank you message, as it essentially makes the thank you feel a bit empty. 

win your next client on linkedin advert
  1. Happy Birthday

This is a once in a year message, but just like the “Thank You” it shows you care more about the person as a person when you wish them a Happy Birthday. People are more likely to discuss things with you when they feel like you both value each other’s time. So a simple birthday message can go a long way in creating that. 

  1. Passing Along Information

Linkedin is primarily a platform for business owners, entrepreneurs and team workers to share, inspire and thrive. Creating your list of connections that can help you as much as you can help them. If you see something which could benefit your connection, drop them a quick tip… 

“I wrote an article I feel would help your business” or “This new change looks important to you so I thought I’d pass it along”. 

Information moves and changes so frequently today it can be impossible to see everything so your connections may appreciate a heads up once and a while in case it’s something they may have overlooked in the past. 

  1. Endorsements  

A simple way to begin a conversation is to endorse your connections. Endorsements will notify your connections and open up a chat window with an option to thank you for your endorsement. A simple, but effective way to find yourself in their mailbox and it grants you the ability to ask what they are currently working on, or if they would like to learn more about your ventures. 

  1. The Call

This is the risky one, which could win you an important conversation or shoot you down. This is simply a straight forward message… 

“Hello John, thanks for being a connection. I’d love to give you a call, are you free on Tuesday?” 

This could leave you with a “No thank you” or a “Sure I’ve got some time”. Either way, you’ve got your answer through one simple message. This usually works better after getting to know your connections and shouldn’t be used straight away if you’re looking for that “Yes”. 

There are a wide variety of methods to get a message to the people you want to talk to, but many can lead to disappointment. If you’re looking for the right way to approach your target audience we offer a wide range of training options which will land you the connections you are looking for. 

social selling with sales navigator advert

How to Motivate a Remote Worker

how to motivate a remote worker featured image

With Lockdown measures in place many businesses have seen a drastic change in their daily operations. One key change revolves around remote workers and how to get the job done without physically being present in our offices.

We can no longer walk across the room for a project update or ask a simple question without a possible delay. Managing a team of remote workers has its challenges.

Those who haven’t experienced working remotely can find the change jarring and even the best of us are tempted to take a little longer on projects due to home distractions.

So how do you motivate a remote worker?

Communication is key

With different team members scattered across the UK we can all feel like we are on our own islands. When we feel like we are in it alone our morale can take a hit, and the team mindset can fall quite sharply.

Which is why it’s important to keep up regular communication. A team meeting each morning can be a great way for the team to stay in touch and understand their role in things.

Not only that, but it gives everyone a look at how the business is performing. When you need a catch-up don’t rely on email and organise a call for added interaction. 

win your next client on linkedin advert

Use Milestones 

Many different businesses already use targets and goals to help track the work. Whether it’s something simple like number of sales or something more complex such as performance as a whole.

Obviously for many businesses it’s not going to be business-as-usual, but using the numbers from the past few months we can tailor our new numbers and expectations.

Use milestones, as a pathway back up to the standard you are looking to achieve. 

Inspire New Ideas  

There is no such thing as a bad idea. That phrase was created not because it’s true, but it’s the mindset we should all employ. It’s not just up to the business owners to create new ideas which could potentially save a business. We can all get creative and have our vision of the future. So let your team know that you are open to listen to their ideas. It’s not a sign that you don’t have any of your own, but you’re showing that you value their opinions. Feeling heard is an important part of creating a company culture that is motivated to achieve the best possible results. 

Ensure They Have The Equipment They Need 

There is nothing worse than working on a slow computer with plodding internet speeds. Most of us invest our money in different ways, so not everyone at home will have the same standard of office equipment.

During the first month of UK Lockdown, it was almost impossible to source a decent webcam without paying a large upfront cost.

Ask your team if they have everything they need to work remotely, and if there is a need, ensure they have everything they need.

Just like slow equipment can slow down production, it can slow ourselves down as a result. Removing an unnecessary equipment battle will help your team move forwards. 

We all work differently, and we can see this now more than ever with the current crisis removing ourselves from the normal office environment.

The health of your team is the main priority, but, as we all know, many of us can’t survive without moving forwards.

This could mean ensuring that our team understands their roles, and most importantly feel motivated to move forward, whether that is at home or eventually back into the office.

social selling with sales navigator advert

Making the Most out of LinkedIn Polls

Some of you may have noticed a new feature being displayed on your LinkedIn Feed as of late. These LinkedIn Polls are designed for business owners to help engage their connections and learn some valuable information from their target audience. But, instead of asking everyone what their favourite breakfast is, we should make the most of this tool to solve some gaps in knowledge we may be facing. 

How Do I Create a Poll? 

LinkedIn Polls feature is currently being rolled out to a select few members with the option becoming more wildly available at a later date. If you have the option available to you, creating a poll can be found on your LinkedIn homepage. If you’re an admin of a LinkedIn Page, or a LinkedIn Group you can also create a poll directly from the page or group’s homepage.

Here are 8 Steps to creating your first poll 

  1. Go to Start a post.
  2. Click Create a poll.
  3. Type your question and fill out the options. Click +Add option if you would like to add another option. 
  4. Select the Poll duration  to determine how long you would like your poll to run for. 
  5. Click Next.
  6. Click the  Edit icon to edit the post and Select who you want to share the poll with.
  7. You can add more to the post in the What do you want to talk about? section
  8. Click Post.
win your next client on linkedin advert

Things to consider: 

  • There is a minimum of two options and a maximum of four options on a poll
  • Poll Questions have a maximum character limit of 140, with the answers limited to 30 characters
  • A poll can’t be edited once it’s created, only deleted. 
  • You are not allowed to ask for sensitive data, as guided in LinkedIn’s standard terms and conditions

What Should I Poll about? 

First you need to decide what you’d like to learn from your poll. You can poll about just about anything and answers with a list of diverse options would be a great way to create engagement. You have four options to choose from when creating your poll so use each one wisely. In order to make the most out of LinkedIn Polls you’re going to need to use the data you create. Polling about new services you may be looking into, or when people are most likely to use your product would give you some solid information to base a decision on. However, be wary where you post your poll as it could be the defining factor of your results. If you post to a LinkedIn Group dedicated to despising cold-callers a poll about the best time for a caller to reach you would go down like a lead balloon. 

How to make the most of your Poll

There are many different ways to capitalise on LinkedIn’s new feature. You could use the options available to you to create an engagement post on something we all have an opinion about in order to warm up your connections to a message. Each poll response has the potential to become a conversation starter. As we all know a simple conversation has the potential to make or break businesses depending on the outcome. 

Alternatively you could use your poll to gauge whether or not your idea is worth pursuing or if there is an audience for a new service you’d like to offer. Better than running into the dark you can see who would like to pursue your business idea, but be aware you don’t give your competitors any new ideas in the meantime. Instead of outlying your idea with a Yes or No, you could instead ask how people currently solve the issue you’re looking to fix and move forwards from there. 

However you use the new LinkedIn Polls feature, remember that with each new addition to the platform you have a new opportunity to reach new connections and build your business. If you need guidance on any new tools get in contact. 

social selling with sales navigator advert

What is The Coronavirus Business Interruption Loan Scheme?

What is The Coronavirus Business Interruption Loan Scheme? featured image

Every company in the UK has been affected by the Coronavirus and at the end of March 2020 the Government announced the Coronavirus Business Interruption Loan Scheme (CBILS). Through the CBILS businesses could access up to £5 million through loans and other financial schemes. 

Is your business eligible? 

To receive the loan your business must: 

  • Be UK based with turnover not exceeding £45 million per annum
  • Have been adversely impacted by coronavirus 
  • not have been classed as a ‘business in difficulty’ on 31 December 2019, if applying to borrow £30,000 or more
  • Have a sound borrowing proposal 

Those not eligible for the loan include: Banks, Insurers and Reinsurers (but not insurance brokers); public sector bodies, further educational establishments if they are grant funded and state funded primary and secondary schools.

There are currently over 40 lenders who are participating in the CBILS. Before going on the hunt you can contact your current bank. Most providers will have their schemes laid out on their respective websites.

What information do you need? 

social selling with sales navigator advert

You will need to tell the lender how much money you are planning to apply for, and why you need the money. If you are applying for a smaller amount the information you need to provide may not be this extensive. However the guideline suggest your lender may ask for supporting documents such as: 

  • Management accounts
  • Cash flow forecast
  • Business plan
  • Historic accounts
  • Details of assets

You are more likely to succeed with your application if you provide all the information requested and have the ability to prove your worth if it wasn’t for coronavirus affecting your business. 

What happens next? 

After your application is put forwards your lender will come back with their decision. Since it’s implementation loans currently acceptance rate is an average of 53,000 per day. So far, lenders have received 62,674 completed CBILS applications for small and medium-sized enterprises. 

If your application is unsuccessful, the government have also implemented a number of schemes which you may be eligible to apply for.

These include: 

  • A statutory sick pay relief package for SMEs
  • A 12-month business rates holiday for all retail, hospitality and leisure businesses in England
  • Small business grant funding of £10,000 for all businesses in receipt of small business rate relief or rural rate relief; and
  • Grant funding of £25,000 for retail, hospitality and leisure businesses with property with a rateable value between £15,000 and £51,000

Alternatively, you can use the Bounce Back Loan system which is designed to enable smaller businesses to access finance more quickly during the coronavirus outbreak.

While the government can guarantee 80 per cent of the loan, your business is still 100 percent liable for all of the loan repayments. This means you should be sure that you can repay the debt in the future.

This article is by no means financial advice and you should discuss your finances with an independent trained professional if ever in doubt on how to proceed. 

win your next client on linkedin advert