How to Make Sales Through Email Marketing

5 Tips to Convert Leads Through Emails handshake

Emails are a great way to drum up a new business. 

Email marketing technology is used by 82% of B2C and B2B businesses as stated by Ascend2

DMA also notes that the ROI of email marketing is 3800%. 

Email marketing is a great way to achieve higher rates of leads than over the telephone or content marketing. Phones and marketing are effective and crucial for businesses, but nothing is faster and more efficient than sending out templates to get more awareness for your company. 

So, how can you convert leads in your email marketing?

1 ) State Your Results 

This is one of the best ways to convince people to buy from you. People are used to marketers just telling them about their company and how great they are. It is boring and unbelievable. Demonstrating the results that someone can get is the way to go about email marketing. Think about what value you are adding to that person when they buy from you. 

What can you promise and complete as a result? 

In addition to this, add in a short time-frame for a sales call. This shows that you won’t take up their whole day. 

2 ) Be Helpful 

Your role is to solve your customers’ problems… otherwise, you haven’t got a business!

So why not write an email in the style of helping your potential lead? 

Writing an email along the lines of politely asking if you can share a helpful idea or concept is a sure way to get a response. Following up the email with a question for a call to action is also great. 

3 ) Make it Personal and Unique to You

Sometimes, the best way to get new leads is to stand out from the crowd. Think about your USP as an example. Your email marketing should be no different. Write the email in an informal and chatty manner if it suits your audience. If you are a more professional business, think about how you can make your email different to the template ideas above. 

Research the company you want to contact and see what kinds of things they post or interact with over social media. 

Humour is also a great thing to go for in email marketing as Lusha Blog points out.

4 ) Timing is Everything 

As Lusha blog states, emails between 5-6 am get a 37% open rate as well as an 8% response rate. Evening emails do the same on response rate at 8% and even better at 48% for an open rate.

Think about who you are targeting because different companies will have different schedules, which will affect their response rate. 

5 )  Following Up Is A Must 

Most people stop at the first email, but that’s only going so far. You need to make sure you are following up at least 2 or three times. 

Lusha Blog states that 80% of sales take 5 follow-ups to close!

So what imaginative templates could you send to those leads you need to close? 

If you need help warming up your leads over LinkedIn, check out our events

Don’t miss out on the opportunity to learn how to win your next client. 

Colour Psychology and What It Says About Your Business

Colour Psychology and What It Says About Your Business umbrella

It is a scientific fact that colour is crucial to composition. Colour influences us on a daily basis, which can affect not only how we dress and eat, but also our consumer habits. Colour can inform you; you wouldn’t want to eat a mouldy green piece of bread, but you would consider a succulent red apple or bright yellow banana. 

Did you notice that we mentioned a bright yellow banana? As colour fades or becomes tainted, so does the appeal.

Colour is energy. Therefore, when we are using colour we need to think about possible impressions and reactions it will have on our target audience. Visual sense is the strongest and the most developed sense in most humans. It has also been proven that people try or buy with their eyes.

Social Media

As the world has turned to social media, let us have a look at colour and how it is used across various social media platforms.

We all know the trademark blues of Twitter, Facebook and LinkedIn. The colour blue conveys intellect and communication, which is why it is so widely used across social media platforms. 

YouTube, on the other hand, has gone the red route.  Red denotes passion and excitement.  

Instagram, however, has a logo that has a combination of pinks, purple and orange.  

This is because Instagram’s Head of Design, Ian Spalter, wanted to bring the design more in line with the aesthetics of the app’s users. Simply put, Spalter states that the app logo is a “colourful doorway”. He continues by saying that, “once inside the app, we believe the colour should come directly from the community’s photos and videos”. Instagram’s logo was changed in 2016 to better work with colour psychology. 

Let’s have a closer look at the big brands and their dominant brand colours.

Colour Psychology and What It Says About Your Business laptop

Black & White / Grey

Seen as: Credible / Strong / Powerful / Professional / Elegant

Industry: Corporate / Cosmetics / Construction / Financial / Mining / Marketing / Retail

Feels: Expensive / Premium

Examples: M&S / Nike / Adidas / Apple / Mercedes Benz


Seen as: Natural / Ecological / Growth / Harmony / Education / Organic / Adventurous 

Industry: Science / Government / Tourism / Human Resources / Health & Fitness / Medical

Feels: Safe / Stable / Reliable

Examples: Nuffield Health / BP / Specsavers / Viridor / Land Rover / Lloyds Bank

Colour Psychology and What It Says About Your Business blue


Seen as: Intellectual / Professional / Calming / Focused / Clean / Judicial / Responsible

Industry: Medical / Judicial / Government / legal / Corporate / Recruitment / Science / Financial / Tradesman

Feels: Trustworthy / Calming

Examples: HP / Oral B / Pfizer / NHS / American Express / Ford / Barclays

Colour Psychology and What It Says About Your Business purple


Seen as: Creative / Wise / Inspirational  / Compassion / Spiritual / Luxury / Royalty

Industry: Humanitarian / Religion / Retail

Feels: regal / luxurious / spiritual

Examples: BanQ / Cadbury / Fedex / Yahoo / Hallmark / Zoopla / Syfy

Colour Psychology and What It Says About Your Business red


Seen as: Energy / Urgency / Passion / Excitement / Heat / Attention

Industry: Entertainment / Food / Sport / Fire Protection / Children’s Products / Travel

Feels: Exciting / Emotional

Examples: Nintendo / Kelloggs / Coca-Cola / Virgin / Avis / Lego

Colour Psychology and What It Says About Your Business orange


Seen as: Stimulate / Communicate Fun / Draw Attention / Express Freedom / Fascinate

Industry: Art / Entertainment / Food / Sports / Transportation

Feels: Optimistic / Fun / Adventurous

Examples: Nickelodeon / TNT / GSK / B&Q / Fanta / Timberland / Amazon

Colour Psychology and What It Says About Your Business yellow


Seen as: Fresh /  Happiness / Positivity / Clarity /  Energy / Optimism / Intellect / Honour / loyalty

Industry: Food / Sports / Transportation / Travel / Leisure

Feels: Energetic / Cheerful

Examples: McDonalds / Shell / Ferrari / Subway / Nikon / Lufthansa

Colour Psychology and What It Says About Your Business multicolour

Colour Combinations

A logo does not need to be a single colour (as you can see from some of the examples above). 

Colour palettes also play an important in how attractive or engaging a logo or brand can be. Psychologist Angela Wright developed the Colour Affects system and how they can help appeal to your target audience. 

Colour Psychology and What It Says About Your Business cutout

Gender and Colour

According to Kissmetrics, studies have shown that females preferred blues, purples and green the most, which were specifically: blue 35%, purple 23% and green 14%. Males, on the other hand, prefered Blue 57%, Green 14% and Red 7%.  

Therefore, if you are trying to appeal to both sexes, a blue colour palette would be the strongest choice. Colours least liked for women are orange 33%, brown 20% and grey 17%. For men, they least liked brown 27%, orange, 22% and purple 22%. Females tend to gravitate more towards softer colours whilst men can prefer stronger bolder colours. If you use a colour palette with a dominant colour and softer hues, you can easily appeal to both genders.

So, How Can You Improve Your Marketing With a Better Use of Colour? 

1 ) First, identify your brand characteristics and how you want to identify with your target audience. 

2 ) After you have done this,  then choose a colour palette that compliments these characteristics.

There is a lot more in-depth information available regarding the psychology of colour and we have discussed an overview of how colour psychology is helpful in marketing and branding. The power of using the right colour palettes can help you achieve an increased engagement and conversions in your marketing. 

As we enter the new decade, it may be time to revisit your current colour palettes and see if a small tweak, or even a major overhaul, could boost your 2020 earnings.  

10 Quotes That Will Motivate You to Scale Your Business

10 Quotes That Will Motivate You to Scale Your Business tree

You want to scale your business. Maybe it is to hit a new turnover target or to reach a new audience. But how do you get there? You need to motivate yourself first, so here are 10 quotes to help you build your business.

1 ) “You don’t build a business, you build people, then people build the business.” – Zig Ziglar

Scaling a business is a big task and it is not about just you. 

You may have heard of the expression ’employees don’t leave companies, they leave bad managers’. This is true because your team needs to feel valued. Investing and building up the people in your team is crucial to scaling your business. They will want to help you build the business and be on the same page about your vision for the company. 

2 ) “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” -Jack Welch

You need to involve the team on every level to help you get to where you want to be. The company’s mission should be embedded throughout your employees. Otherwise differences on goals will slow down the growth process. Regular check-ins with your team in meetings would be a good way to make sure you are articulating the vision.

3 ) “Don’t spread yourself too thin… focus trumps freneticism any day.” – John Coleman

We are busy people and we have so many responsibilities both inside the business and in our personal lives. How do you do it all?

You don’t. 

Let’s focus on the business side in this article. What is the biggest goal you want to achieve? 

Focus on that only.

If you try and do everything, you will drop everything. By doing one thing to completion, you are able to grow your business fast and effectively.

4 ) “Think big, start small, then scale or fail fast.” – Mats Lederhausen

This quote goes hand-in-hand with Coleman’s quote above. You have big plans to scale your business and that is fine, but make sure you start with a few small things first. Growth doesn’t happen overnight (no matter how much you want it to). Doing small and important things well will push your business forward. 

5 ) “Help your team feel more connected to your company by incorporating the right digital technology tools into their workflow.” -Andrea Meyer

This is an interesting quote and it depends on what your business is about. Digital technology can be beneficial to your business. Have a think about what technology could help your team in their daily duties.

6 )  “Many companies get trapped by the paradox of hitting numbers ‘now’ versus improving sales for future quarters or years ahead.” – Tiffani Bova, Salesforce Global Customer Growth

Bova highlights how important growth is bit-by-bit. It is not about the numbers or targets as they are just specifics. Think about those goals, but look to improve the business health drown the line. Uncontrolled and fast growth is dangerous and will lead to failure. 

7 ) “Letting go and trusting others to do things well is one of the more challenging aspects of being a leader of a growing organization.” – Verne Harnish

The best businesses are the ones where the manager trusts the team to help them grow the business. You can’t do everything and you need to let others in your company specialise in their areas. Communicate your vision well and then let them help you scale the company.

8 ) “Don’t look at small business as a means to an end and a way to make money until the corporation hires you; look at it as a chance to create something of immeasurable value and beauty in a world that desperately needs it.” – Michael Gerber.

Some people think of small businesses as only a stop along the way when it comes to reaching your desired turnover. However, there is no way you will be hired by that corporation or scale your business if you think like that. Growing a business requires time and focus. Without these things, the company will collapse entirely.

9 ) “Every problem is a gift — without problems we would not grow.” – Anthony Robbins, Writer and Motivational Speaker.

This is one of the hardest things to deal with when looking to scale your company. Problems feel like they are stopping the growth, when in reality they are helping you get there. Problems create opportunities to evaluate current systems and find solutions to something earlier down the line. 

10 ) “Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney

 As we have already noted in this article, you need to make sure you are working as a team to scale your business.  

Need more motivation?

How to Protect Your LinkedIn Account From Being Hacked!

How to Protect Your LinkedIn Account From Being Hacked! keyboard

I am a believer when it comes to using LinkedIn for your business. It holds so much potential for your career and business, BUT it is really easy to lose your Linkedin account by getting hacked.

Why would someone want to hack your account you may ask? Well, there are lots of hideously sinister reasons why, but it is to get access to your personal data. Personal data and financial data have value on the black market.

Whatever the reason, getting hacked can be incredibly damaging to your LinkedIn world. Not only is it damaging because you will lose access (sometimes permanently), but it can cause reputational damage if your connections end up receiving a virus, having their data misused or getting their account hacked.

So how can you protect yourself against being hacked?

1 ) Turn on Two-step Verification

Link your phone to your LinkedIn account and turn on two-step verification. When you login from a new device or unfamiliar location, LinkedIn will protect you by sending an SMS to your phone with a verification code. This will limit the use of the account and a hacker’s ability to change or access your account from unfamiliar locations. You can turn on Two-Step verification within Linkedin security settings.

2) Don’t Fall For That PDF Project Proposal

An easy way hackers can get access to your account is by using session cookies. These cookies allow hackers to access your account using your current Linkedin session. How do they do this you ask? That unexpected Google Drive doc, Dropbox link or PDF, which is sent to you from a connection.

You’ll get a message like:

“Hi Dean, I would love you to take a look at this project proposal and give me some costs.”

Don’t open it. 

This PDF will allow hackers to get access to your session cookies and away they go. If you do open it, you’ll lose your access and find that your LinkedIn account will start messaging people ‘confidential project proposals’ too.

This form of hack preys on your eagerness for new business. As I am really active on LinkedIn, I’ll get a message like this once or twice a day from a connection who has been hacked.

3) Silly Passwords

You guessed it, so many people still use password ‘123’ or ‘123456789’. A hacker can connect with you, get your email address from your profile and test some of the common passwords against your profile. Ensure that your password is complicated and cannot be easily guessed.

Here is a list of common passwords to avoid:

Wikipedia created a list of common passwords to avoid

If you do get hacked, you can get help from LinkedIn, but you need to act swiftly.  You can complete the form here to raise the issue with LinkedIn

Is B2B Email Marketing Dead?

Is B2B Email Marketing Dead? gmail

We have all had those annoying emails where all you get is a sales pitch that has no effort. 

It looks like a template they had just forwarded to a spreadsheet of people, which has been pulled off of LinkedIn. 

Even worse if they can’t even get your name right. 

Our first response is to delete or ignore those emails. 

So is B2B email marketing dead? 


As Antoine Finklestein states, GDPR’s goal was not to prevent cold calling over email. (See the footnote below.) The idea was to build the privacy of customers by bringing in new rules that everyone can follow.

Let’s get something straight, GDPR is complicated. You need to make sure you are compliant and get legal advice on the specifics.

In this article, we will explore if B2B email marketing is dead and not the specifics of GDPR. 

Ask the ISO directly yourself if you want professional legal advice on GDPR. 

Here’s the bottom-line, GDPR does not stop email marketing. 

Let’s dive a bit deeper into this topic…

Cold Calling Is Seen as Rude

There is some truth in this. Cold calling has got a bad wrap. However, this is only because many people get it SO wrong. We get sales messages frequently over LinkedIn where people just hit us up with sales pitches as soon we accept their connection request. 

Here’s the problem with these kinds of messages…

They don’t build rapport. They go straight to a request for us to watch a demo or contact them for a sale. 

Also, they haven’t done the research of the company they are targeting. You wouldn’t go to an interview without researching a company or the person you are contacting, so why would you just send a cold email or direct message to someone over social media?

Cold calling is vital to your business marketing, but only if it is done well. 

B2B email marketing is a great way to build your business, which can be seen in the 93% of B2B marketers who use email to distribute their content.

Other Growing Ways to Market Yourself    

Of course, there are other ways to market your business. Social platforms are one of the best ways to connect with people and inform your network of events, offers and job offers. 

People focus on influencers on LinkedIn or Instagram to reach their customers. The social media platform is also important for growing your business and reaching new customers. There is nothing wrong with this, but you are missing out on the money you could be getting from email marketing.  

Cold calling over email is amazing for B2B. It is predicted that there will be over 5.6 billion active email accounts by 2020. 

And email is not just for the older business generations. 73% of the millennial generation would prefer businesses to contact them over email. 

get help with email marketing workshop

Email marketing, then, is crucial for B2B. 

So, how do you go about it? 

Make sure you are ‘warming’ up your leads and looking to hook your reader in the email. 

If your email has substance and a point, you can close the deal.

If you need some help, we offer consultancy sessions tailored to your business to make sure you win your next client. 

Drop us a line at [email protected]

5 Quotes to Inspire Your Next Business Idea

5 Quotes to Inspire Your Next Business Idea Header

So, it’s the new year and you need to get the juices flowing for your next business idea. 

This can be to launch a new business if you are looking to start 2020 off with a start-up, or if your business needs some new ideas. 

But how do you start?

You get inspiration. 

It all starts in the mind.

Your thoughts are the first step to igniting a business idea.   

So, healthy and positive thoughts are the key to your next business success. 

Here are 5 quotes to help you get started:

1 ) Golda Meir, fourth Prime Minister of Israel.

“Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.”

Meir’s quote pinpoints the importance of small beginnings. It doesn’t matter how big the steps are that you are making, the important thing is that you keep pushing forward and working on what is in front of you.

2 ) Thomas Edison, co-founder of General Electric

“The value of an idea lies in the using of it.”

Edison, the well-known innovator. 

How could we not include him in our list? 

Think about the pain points of your clients. 

Ask yourself these questions: 

  • What are the daily struggles that your customer faces in their businesses or lives. 
  • Do they need to use your product? 
  • What is the benefit of using your business idea over your competitors? 

3 )  Larry Ellison, founder of Oracle Corporation.

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”

This is so true. Some of the best business entrepreneurs have been kicked down by others or laughed at for their ideas. Be inspired that your ‘crazy’ idea might just be the next big thing. Just make sure you understand its USP and you have a good focus on your goals.

4 ) Lisa Stone, co-founder and CEO of BlogHer

“Wonder what your customer really wants? Ask. Don’t tell.” 

This is crucial to creating a business idea. You need to create in relation to what your audience needs. There is no point forming things and new strategies for something that noone wants. Don’t waste your time and money. Look to your audience on social media platform for ideas. Why don’t you conduct some surveys too? 

5 ) Paul Rand, Graphic Designer

 “Don’t try to be original, just try to be good.” 

Trying too hard is off-putting. Look at any sales pitch you have received over LinkedIn, don’t try and create something completely original. We are NOT saying you should just copy someone else’s idea, but take inspiration for others and create something good. Great ideas come from a bit of inspiration and a good purpose for your idea. Focus on the benefits of your product or new business plan. What is great about your idea? 

We offer strategy and training to push your business forward.

6 Quotes to Start Your 2020 Right for Your Business

start 2020 header image

Sometimes all we need is an inspiring quote to push us forward. 

Think about the motivational speeches that have stuck with you or the personal advice from a close friend or family member in your time of need. 

Quotes are just like that. 

They are little snippets that you can easily call to mind when you need them. 

We know the importance of this kind of encouragement in business, so we have compiled 6 quotes to help you start 2020 on the right foot.

1 ) Robert Frost

“Don’t aim for success if you want it, just do what you love and believe it will come naturally.” 

This is so accurate to all kinds of businesses. If you push forward with your goals doing something you love, success will follow after you. In 2020, you just need to specify what your goals are to enhance the business that you are passionate about. 

2 ) Tim Grover 

“Crave the result so intensely the work is irrelevant.” 

This quote has an aspect of positivity to it. Instead of worrying about the amount of work you are facing, focus on the end goal. That will help you get where you want to be.

3 ) Jeff Bezos

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” 

Bezos knocks out perfectionism and procrastination out with one stone here. Yes, you could fail if you try, but some of the best successes come from our mistakes. Get those goals for 2020 on paper and get started. You can always improve them down the line.

4 ) Conrad Hilton

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” 

In the same vein as Bezos, Hilton urges that action is required to make process. There is no point worrying or standing still when you could be so much further down the line. 

5 ) C.S.Lewis 

“You are never too old to set another goal or to dream a new dream.” 

As with all of Lewis’ work, he showcases imagination as the forerunner to achieving your goals. Every year is a new opportunity to improve on the previous one for your business. 

What are your dreams for your business this year? 

6 ) Jim Rohn

“If you are not willing to risk the usual, you will have to settle for the ordinary.”  

Rohn understands the importance of standing out from the crowd. This is crucial to every part of your business. It is in your USP, your business plan and your marketing method. You need to take risks to get to your goals. 

If you are looking for more Quotes for your 2020 we’ve got you covered. Alternatively, get started!

The Ultimate Guide for Successful Social Media Headers

social media 2020 featured image

Social media headers are important for your impressions online. So, it’s important to get them right. Headers showcase other aspects of your company or personal branding. Visuals are always great for creating interest on your page, so why wouldn’t you take advantage of this feature? 

On your personal profile, people will look at your profile picture and see your header above it. This is a great way to showcase your company and the benefits of choosing you over your competitors. Social media headers are important to get right, otherwise, your brand can really suffer.

Keep in mind that you shouldn’t use your header to bombard people with information about your company. A musician’s header will also probably be more creative than a lawyer’s, so think about your target audience and the industry you are in. 

Here’s the issue though, bad sizing or pixelated headers will damage your impression. 

You have spent ages creating a header only to find it ruined by the platform’s formatting. 

Great, back to the drawing board to resize it, but now you hit another roadblock…

None of the sizing recommendations you have found online are consistent. 

Too many people find the wrong dimensions for their social media headers. Some may give up and use what they have, and others will be left on Google for ages feeling confused and frustrated. 

Here’s the reason why…

The sizing examples you have found aren’t correct. 

You will notice that LinkedIn for example will crop this ‘recommended’ size down. 

Sprout Social also have found this as it is tricky to find something that will fit. 

We have compiled the EXACT dimensions for LinkedIn, Facebook, Twitter and Youtube for your company and personal profiles, but the final image size may be different to the upload size. 

Our best advice to combat this is to place the banners in the platform to test them. Not all the platforms will crop or change the dimensions, so use these dimensions and be prepared to add a little safety space. We suggest adding this space if it is needed and keep the information in the centre so it will not be cropped out of your banner.


LinkedIn has different dimensions for the personal and company headers. 

Personal Profile

Company Page 

For your personal profile, you can have a logo or strapline stating what you can provide as a company, but try and keep it about you and don’t over-promote on your personal page. Promoting your company is what your company page is for. Both banners should be colourful, engaging and represent a unique side of your personal or company brand. Also ensure no words are lost behind your profile photo!


Unlike LinkedIn, Facebook has the same dimensions for a page/event as your personal profile. 

However, you need to take into account that your personal profile picture will cover a section of your banner. Also think about having images of your team over your products to bring a human feel to your company page. 



Having engaging social media headers will add a professional and inviting atmosphere to your social media.