In the short-term, business growth provides profit and performance to your company. In the long-term, implementing a growth strategy will increase your survival rate as a company.
Whether you have a new goal in mind for your company or you are trying to keep yourself afloat, you need to keep developing your business.
But how do you do it?
Here are 5 growth ideas to push your company forward:
Build Your Social Media Platforms
Think about what platform would be the most beneficial for your audience. Make sure you focus on a couple of channels first and you can always branch out to use other social media channels afterwards.
Look at Your Content Marketing
Content marketing is so important for growing your company. You can do this through social media. It gives you an ability to showcase your brand and connect with potential customers.
This marketing, however, needs to be strategic in its approach. There is no point writing content without a goal in mind. Good content will get you clients. You need to plan what you are sharing to get the conversion from leads to clients.
Grow Your Connections and Mailing List
Go and find people to connect with! Connect with people over social media and get yourself noticed.
You could also build a mailing list to reach out to new clients. When you do this, don’t send an annoying sales email. Write it in a way that will hook your readers. Focus on the pain points that your target audience struggles with and make sure you put yourself as the solution to these problems.
Whether it is over social media or good old-fashioned email, talking to people is key to expanding your business.
Form a Good Work Culture
The best businesses have positive environments. Happy employees work hard and stay around. Employee turnover, however, will stunt your business growth because you will constantly have people leaving and you will have to train new people. Create a workplace that focuses on the well being of your employees. If they feel valued and heard in the workplace, they will be more productive and want to stay in the company. At the end of the day, if your team is happy, the work will reflect this.
Create a Growth Strategy Plan
Having an honest look at your company and how the brand is doing will help you work out how to grow. This plan will help you attempt the other growth ideas. You need a plan to create effective content marketing, build your connections and social media. You also need to plan building a god your work culture and an action plan when there is conflict. Knowing other specifics such as your turnover goals will help you realise the growth you need to complete.
As a company, we offer business growth programmes and can help you develop your company.
So, you want to grow your business but all your Business Growth Plans fail.
Say you created a business plan years ago and you haven’t looked at it since. You are running low on funds or you’re just starting out and it all looks bleak.
Why would you want to spend hours of time on a 25-page document to grow your business?
Here’s the point, you don’t.
You need to write a similar version of your business plan down, but with a focused attitude. Namely, focus on the key parts of growing your business and your strategy. Take what you would expect to see in a full business plan and condense it into its key parts. You need to know specific aspects like your turnover and ideal customer, but you also need to have the support to push your business growth plan forward.
You Turnover Isn’t Planned
Like you have in the end of your business plan, your expected financial summary should figure out what your financial forecast looks like. This doesn’t have to be a crazy amount of excel sheets, but a simple plan outlining how many enquiries and sales you need. What are your goals to grow your revenue?
You Aren’t Targeting Your Ideal Customer
You plan to grow your business, but you are still chasing the pain-in-the-ass clients. On the other hand, you are trying to be everything to everyone and ending up with no sales. No sales means that you can’t grow, so you need a strategy to convert your enquiries into paying clients.
You Are Treating Your Plan As a One Time Event
You might as well have not written a plan at all if you don’t keep it updated. Instead of treating it like a long-winded task, spend time mulling over your plan regularly. This doesn’t have to be everyday, but as a rule-of-thumb, if something changes write it down! Some people review their plans and goals yearly or even monthly. How are you going to reach your revenue target if you aren’t reviewing your steps to get there in enquires and sales?
This point starts with the leadership and, if it is done incorrectly, seeps down through the team. Once you have a plan for growth, don’t keep it in a locked drawer. Get it out in front of your team and make sure the culture is on track with your vision. This way, your team will be able to help you grow the business in the direction you need. If you are an established business or a start-up, it is crucial to ask a friend or mentor to help you keep on track.
Unrealistic Goals or Avoiding the Weaknesses
A business plan should include a SWOT analysis, which will look at your company’s strengths, weaknesses, opportunities and threats. You will stunt your growth as a company if you focus on the strengths and ignore the weaknesses you can improve on. (The same goes for focusing on the weaknesses over the strengths, but most companies ignore the problems.) Maybe it is a marketing problem over a social channel. You need to iron out these problems to push your company forward.
Overall, business growth plans fail due to the lack of a strategy and direction. Think about writing a ‘living’ business plan and build a growth plan from it. You need to think strategically about who your customer is and what your financial turnover will be.
PPC is seen as a quick and easy way to advertise your business.
PPC means pay-per-click. It is a way to advertise your business and the best thing is that you only pay when your ad is clicked on. This sets it apart from traditional advertising such as television or billboards that require you to pay despite people not taking part in your campaign.
Let’s look at the benefits for using PPC:
Increases Website Traffic
One of the biggest benefits of PPC is the amount of traffic that will hit your website. You are paying for Google to feature your company on the first page of its results. This is a quick way to get instant results and increase visibility for your site.
Budget Control and Real Time Tracking
Again, unlike most marketing strategies, you can stop or change ad campaigns if they aren’t working. With PPC, you can modify your strategy by playing with keywords or adding discounts to encourage your customers to buy.
Increases Sales and Re-marketing
PPC is inherently a targeted ad, which will help encourage buyers to your product. The fact that PPC will track someone’s visit to your site and re-display the product on other sites will increase your sales. This method will also help your brand recognition as your customers associate the product with your company.
But, could PPC be dying out?
Here are the five crucial reasons why you should not be completely dependent on PPC for your business…
1 ) Expensive Service
PPC is a paid service, which may seem fine on the outside as you are only paying for the clicks, but it all adds up. You will also need to get an expert to help you create an effective ad campaign. In comparison to SEO, PPC is expensive and complicated. SEO is free and, even if you have to cash out for a SEO specialist to help you, they won’t charge as much as PPC. The fact that Facebook Ads are getting more expensive each time adds to this.
Josh Sturgeon, a growth marketer of EmberTribe, states that Facebook ads are getting more expensive because there is less supply than the increasing demand. This supply is in regard to the total number of people to target and the placements that can showcase these ads.
2 ) New Lack of Brand Control
With the rise of self-automatic technology, Google Ads and other platforms are using AI-based methods to create these ads. Basically, your ad copy will be altered by these platforms and this could be problematic for companies that have strict brand guidelines as Extra Digital states.
3 ) Google Ads As the Forerunner
The biggest disadvantage of using PPC is the results (or lack of results), that you get from other platforms. Google Ads is the largest paid platform and in comparison, the other platforms will not give you the ROI you expect. If you are spending money on other PPC beyond Google Ads, it is just money down the drain.
4 ) Sponsored Ads Are Ignored
According to a recent Google survey, 85% of people say they ignore sponsored listings when searching via Google. As it is so clear that they are sponsored ads, people are sceptical of advertising. At the end of the day, you are trying to sell something and people will want to avoid it.
So, is PPC worth it?
PPC is an instant way to get sales and leads for your company, but you cannot rely on it solely for your business. For small businesses especially, PPC is too expensive and you will lose the visibility as soon as you run out of money to display the ad campaigns.
Facebook ads are also getting more expensive as Facebook have changed their system of advertising.
Here’s the most crucial reason why you cannot pin your business on PPC…
If the PPC platform changes its algorithm, your business is at the mercy of it.
Social media platforms like Facebook change frequently and this could disrupt your business. You will have to completely restructure your marketing strategy if it changes.
We suggest using PPC if you know how to use it and it is a secondary part of your business marketing strategy. PPC is not a bad thing, but you should look to prioritise content & engagement over it. You need to know why and how you are going to market your business.
If you need help working out your marketing strategy, we offer training to help you convert leads into paying clients.
Customer avatars is a representation of your ideal customer. Forget a wishy-washy average customer profiling, this is the ideal customer that you want to attract, which even looks at their age and role in the purchase process.
Implementing the right strategy for this will dramatically improve your ROI.
This is an important exercise as you cannot try and sell your services to anyone and everyone; this will lead to no sales. You need to niche down your target audience and get to know what they are like to be able to sell to them.
Who Needs It?
Every business needs a customer avatar.
It will save you time and money in your marketing strategy.
Having a customer avatar is also crucial for small businesses. Small and medium businesses need to make sure they have a tight marketing budget and that their staff are productively using their time on specific customers.
A customer avatar will help your ROI because it will improve your:
If you are selling a product to customers, having a customer avatar in mind will help your team sell specifically to your ideal customer. This will create more prospects and people will be able to associate your brand with the product more easily.
The best thing about the customer avatar is that it will help you work out how to write content that resonates with your ideal customer. You can focus on the pain points of your ideal customer and create content that will get your leads. You can send this to your leads over email and this can encourage them to buy from you. It all comes down to relevance. Make sure you are relevant to your customer by using the information you have gained in your customer avatar.
Paid PPC ads/traffic
PPC is an instant way to gain traffic to your site, but it is vital that you have your ideal customer in mind before you start making your ad campaigns. If you don’t have a strategy in place for your marketing, you will waste time and money trying to appeal to all people. You need to make sure you are creating your ads with your ideal customer in mind otherwise people will just ignore your ads as they cannot connect with them.
Experience and Conversion
With your customer avatar, you are able to create a seamless experience for your client or customer from lead to sale. If your content creates a lead, they have then move onto your website and then be encouraged to buy from you. The point of this exercise is to really know your customer. Too many companies we have worked with will try the one-size-fits-all approach and wonder why they aren’t getting any revenue. You need a customer avatar to convert prospects into sales.
So, how do you create one?
Here are the key questions you need to consider to create your customer avatar:
1 ) What Are Their Values and Goals?
This can be anything that your ideal customer values or have set as their goals in their business. For some, the values could be ensuring that their customers needs are met or protecting their own free time. Your customer’s goals can be to increase sales or scale their business.
2 ) Where Do They Get Information From?
This is important as you will be able to create content or marketing that your lead will actually enjoy. For example, if your ideal customer spends her time reading articles on LinkedIn, why not send her an article that encompasses her pain points? If your customer avatar will watch videos on LinkedIn, you should tailor your profile to catch them.
3 ) What Are Their Demographics?
This is the part of the avatar that brings the avatar exercise to life. You are not going to write a vague age range, such as 30-55 yrs old. Make it specific, for example Andy is 40 yrs old and has children aged 8 and 10 years old. Think about questions such as:
Level of education
A quote of something they would hold to their values.
Having this level of detail will help you be more persuasive when you talk to them.
4 ) What Are Their Challenges and Pain Points?
Your customer’s pain points and challenges is where you can close the deal. You are in business to solve their pain points.
Knowing your customer’s challenges and pain points will enable you to create new products to solve your customer’s issues and write copy/content that will encourage them to act.
Think about the challenges ‘Andy’ deals with day to day in his company.
So, having a customer avatar is crucial to your marketing as this knowledge will help you throughout your business. Whether it is content marketing or talking to customers, you will be able to be specific in your approach and generate more revenue.
Maverrik, the business training company, has launched its Linked Academy programme for business.
Over the past two years, Maverrik has been providing public and corporate workshops to help businesses seize opportunities from LinkedIn. Now, they have launched LinkedIn Academy, which combines virtual and in-house training with a coaching programme.
Dean Seddon, the Managing Director, shares that “we recognise that for many companies, LinkedIn is a key channel for their sales and marketing teams. The Academy, then, caters for both sales and marketing. Marketing departments want to share content and do more top-of-funnel activity, whereas sales teams want to find more live opportunities”.
Maverrik was launched in 2013 as a marketing and revenue growth consultancy company. In 2018, the company transitioned into a training and consultancy business, which offers digital resources, live events and consultancy services. Since their business transition, over 15,000 people have engaged with the company to better their sales and marketing knowledge.
“One of the key elements of the Academy”, Mr Seddon begins, “is the virtual training and coaching. Teaching people how to successfully market and sell through LinkedIn is one thing, but ensuring that teams implement what they have learned and achieve real results is another”.
“The Academy provides the coaching support and accountability to ensure that results happen. The Academy is totally flexible. Whether it is a small company or a large corporate team, the Academy has been designed to flex and adjust to the needs of each team”.
We also have continued our in-house training services as a part of the Academy. We recognise that some people benefit from having the training in person. The sole purpose of the Academy is to ensure that head knowledge translates to actions, which will deliver value and results. There is no point learning if you don’t implement it.
We have seen that the vast majority of people know the potential of LinkedIn, but they do not put in a process or the time to achieve that potential. The stats also back this up as only 38% of B2B marketers are generating revenue from LinkedIn. Sales Navigator subscriptions are paid for and not used. Content is written that is hardly readable and paid advertising is carried out, but doesn’t deliver results. It isn’t the platform. It’s the way it is being used.”
Maverrik has an incredible review of their training from the sales and marketing industries. Trustpilot shows they have a five-star rating with many verified reviews. These reviews state having tangible results from Maverrik of both sales and content marketing that delivers high engagement.
“We are proud of our work, we are results-focused and our mission is to help our clients be successful.”
The company aims to deliver the Academy training and coaching into 200 businesses in 2020. This will help businesses to see the real value of having LinkedIn as a sales and marketing channel.
Forget the 25-page document. Small Businesses Need a One-page Plan.
It will not be as practical to you over the next year as a focused one-page plan or OPP. If you want to scale up your business, you need to rethink how you are planning your business.
Just recently, Barclays Bank conducted research that showed that 53% of businesses had no written plan.
But for those who did have a written plan (47%), I’d place a bet that some of the following statements are true:
They created a business plan purely to obtain financing.
The plan hasn’t been reviewed since it was written.
They are so off from the plan and their business bears no resemblance to it.
The business plan is too complex or confusing to review it daily if needed.
I could write an article just about the flaws that are found in business plans. These business plans miss out a lot of the key elements that will help you understand how the business will be managed.
Most business plans are good for one thing: establishing a robust filing system.
This is where I found my love for one-page plans. One-page plans are simple, straightforward and clear. There is no waffle in them because they contain all the key elements that let the whole team know what needs doing to achieve the business goals.
When you have an OPP in place, the whole team can pull together for a common goal. In a larger business, where you have many departments, you may have a general OPP for the whole company and an OPP for each department.
A One-page Plan is a reminder of key understandings, the goals and the steps to achieve it.
The primary reason why I work with businesses to create OPPs is because their growth has stagnated or their revenue is slipping. This is usually a sign that sales and marketing aren’t working together, and the company’s value proposition is unclear or not as compelling as it should be.
I am going to share with you some of the key things that I implement into OPPs, which will help you grow your revenue in your business.
So, here are some key questions I ask to help people write a One-page Plan. This will help you land your message with your team and go to market (and sell), more effectively.
Why Do You Even Exist?
You’d be surprised how much waffle comes out at this point. I’ve heard all sorts here, from tales of quitting jobs and starting up as a rival to their employer. Other things such as evolution and management by objectives. There are all sorts of reasons why I company started up, but none of these answers the question.
This is what you should be asking yourself:
Why does your business exist?
What is the purpose of the business?
Why do customers / the market / industry need you?
What makes you different?
In my sessions with clients, I let them waffle a bit, purely to work out where they are. When they respond to these questions, what follows is usually meaningless waffle or generic terms, such as, ‘we are reliable, honest and operate with integrity’. These may be true, but wouldn’t you expect this from all businesses?
If you cannot answer this question, you cannot build any form of USP / value proposition. Just remember a USP / value proposition for your business, is all about your customers and whether they see your unique selling point as a reason to buy from you.
You need a clear and compelling answer to these questions. This is the same if you sell widgets or ultra-cool tech.
Who Is Your Ideal Customer?
Your ideal customer is not everybody. When you pursue everyone, you end up appealing to nobody. If I went through your customer database and history, what would be the commonalities of your most profitable customers? There are two ways to approach this question:
Who can you give the most value to and make the most money from?
How can we adjust our offer and what we are good at to make the most money?
There are generally three types of client; profitable, unprofitable and pain-in-the-ass. Naturally, you want to pursue profitable clients, so what do they look like? what are they looking for? What are their challenges?
Without defining your ideal clients, you cannot clearly build a plan to reach them and convert them into paying customers.
What Are the Numbers?
At this point, when I talk about the numbers in my strategy sessions with clients, they focus on profit and loss projections. These, however, are irrelevant without the numbers to pin them down.
Think about answering these questions:
How many customers does it take to hit your profit and loss numbers?
What is the amount of enquiries you need to make a sale?
How much marketing activity do you need to do to achieve the enquiries?
What Are You Saying?
Does your communication, sales and marketing resonate with your customers? Are you broadcasting irrelevant info or are you communicating relevant information that ‘lands’ with the decision-makers?
In our propensity to waffle, we can sometimes make simple things complicated. In fact, in the marketing and sales process, your aim should be to make the complicated simple. Your focus should be, how do we ensure you can show your value to the prospective customer quickly.
Why? Because people are far too busy to investigate the value of every proposition or marketing piece they receive. They also know a lot of sales and marketing is BS. The quicker you get to the point, the more chance you have of people giving you serious consideration.
What Do We Need To Do?
You’d be surprised by me saying this, but most businesses need to cut down their marketing activity. Following my sessions, there is usually energy and drive to get things done, but in most cases, it is the worst idea.
In B2B sales and marketing, you need to focus on three things…
How will people hear about your business?
What will help validate the customers’ decision to purchase?
How will we get enquires?
Everything over and above this is about making the sales and marketing process more efficient. Before the website, blogs or social media updates, you need to know the basics of your company and why you exist. Think about this strap-line example, if you think of one strap-line, this may change down the line and you will have to cash out all over again to update your marketing channels. You create a lot of upheaval and work, without being able to implement the new plan. The problem is, particularly for B2B, this new plan hasn’t been bedded into the culture of the business, or implemented in any way, so people usually find it an uphill process.
By implementing at a basic level quickly, you learn to adapt to the new way, new focus and new clarity. This is a learning process for you to see how it works in practice and change your vocabulary. You might as well consider the website as a marketing graveyard in comparison to this new plan being imbedded into your sales team.
There are businesses operating today that are selling their products and services effectively despite having crappy websites and dodgy brochures. Why? They’ve mastered the 1:1 selling of their USP / Value proposition with their ideal client. It delivers results, even when their marketing
is a disaster.
Their danger is, that if they continue to ignore their websites, blogs, social media and the like, they will never get the gains these channels can bring.
When I help clients build their OPPS, they energised and want to act immediately. They want to market the hell out of their business. This is good, but my advice is to always start with the simple stuff. What can you do now to implement this the OPP and achieve results, whilst you work on the other stuff in the background?
As part of the plan, you should have a very simple action list that you can very easily implement in a short period of say 30 – 90 days. Make sure there are clear action points that pursue the fastest method to close your sales from the new approach.
Once the first few sales are in, you can start to update your One-page Plan to add rolling goals which are specific and measurable.
One-page Plans are the quickest way to get a plan for your business that can: focus a team around objectives, define the business and find the customers you want to secure. Each person can interpret their own personal One-Page Plan from their business plan, When this is completed, everyone is able to to work together to achieve the goals and potential of your business.
Whether you are a coach professionally or personally, it is an admirable profession. Coaches help people overcome their challenges and achieve their goals. It sounds like a dream job with amazing satisfaction. But, sometimes coaches struggle to get clients.
Yet, there is a frustration that bugs many coaches…
Feeling the frustration of spending time building relationships with people who weren’t converted into a client?
Thought about packing coaching sessions in, because clients seem to be at the end of a never-ending rainbow?
This is a problem that many coaches face.
But before you convince yourself you are a sh*t coach, it may just be you are a sh*t marketer.
If you are a sh*t coach, I really can’t help you. But if you are a great coach, you can learn how to market yourself effectively and it isn’t as complicated as many people make it out to be.
Resentment and anger can set in quickly, especially when you realise your network is full of tyre kickers.
I know some amazing coaches, but they lost everything because those elusive paying clients never materialised. The bad news is, you are the reason you are not getting clients. But, do not fear, there are clients out there for you.
You are the problem.
The good news is that in this article, I am going to highlight some of the main reasons you are struggling to find those paying customers.
Your Mindset is Wrong.
Everything starts in the mind. A famine of clients can contaminate your thinking. Your mindset and thought process about client acquisition could be the biggest barrier to getting clients. Your internal thoughts could be creating behaviours and actions that could the reason you are not managing to convert people.
You need to focus on the mindset of your customer. How are they thinking about their challenges? How do they see coaching?
When I consult coaches to help them grow their client base, I quickly look for thought processes that could be causing the problem. I dig deep with people by looking at the mind of their client. When you get a deeper understanding of how your prospective clients think about their problems, you can start to mould your service around their needs.
You Aren’t Moulding Your Offering Around the Clients’ Problems.
Every year, gyms embark on a massive marketing exercise. They work hard to help people to believe that if they join the gym, they will lose weight, get in shape and live a happier life.
The fitness industry attaches their service provision to their clients’ goals, pains and frustrations. We all know from experience, that just joining a gym won’t do it and the industry also knows that the drop off on their memberships is huge.
What is the pain or frustration your coaching can solve?
You’re not selling your skill or expertise, you are selling the end of the clients’ pain!
Of course, if you are committed to getting in shape and commit to the gym, it is more likely you will achieve your fitness goals. However, you could just as easily walk 15,000 steps each day, eat better and save the membership fees.
The fitness industry exists because people decide they have had enough and want to act. They align their services to fit the client needs, pain points and frustration.
Overall, people buy gym memberships for a reason, they don’t wake up and decide to go to the gym. What gyms have been great at doing is getting people to believe that going to the gym is the way to solve their problem.
You Are Not Talking About Pain, Outcomes and the Gap.
People don’t sign up or hand over money for wishy-washy ideas. People hand over money for clear and strong outcomes. This again builds on the mindset point. Your mindset or thought process could be deceiving you into thinking you have a strong offer, but in your clients’ minds, it is unclear and fluffy.
You can be a terrible coach, but if your marketing and offers are compelling, you will make a lot of money. I see a lot of coaches get angry and frustrated at coaches which are ‘not even half as good’, but are financially thriving.
It is all about the offer.
Here is an example:
The ultimate Confidence 30-day challenge
Which do you think would collect more interest?
Well, you may not like it, but the first one will.
This is because when someone has a significant pain point, they want to resolve it quickly and decisively. The first example is clear about the goal and the timescale. Of course, you need to be able to deliver, but like all personal development, the outcome hinges on the client also playing their part.
If you had a committed client, willing to do what it takes, could you massively improve their confidence in a 30-day coaching programme?
Any coach worth their salt could do this.
Also, the first programme would probably command a higher fee.
Does your marketing doesn’t highlight the pain, the gap and the outcome?
Here are some examples of how you can use the pain, gap, goal?
If you are struggling to get clients, how long can you sustain this business?
Do you want me to help you get 10 new clients in the next 30 days?
If you keep doing it the same way, you are going to keep getting the same results.
Goals are great, but without the gap and the pain, it won’t be as effective. The goal is a strong motivator if the client believes it is within grasp. Long term goals often need a carrot and a stick. For a client to make a significant decision, they must…
Be fed up of where they are (pain)
Believe there is a goal they can achieve (outcome)
Be aware they cannot bridge that gap alone (gap)
In your marketing, you should be highlighting and using goals to engage your clients but at the same time, it is important to make sure you give them enough reminders of the gap between the goal and their reality.
People are more likely to act or make a purchasing decision if their pain or frustration is high. Their aspiration or outcome alone can’t cut it.
Many people make decisions because they “they are sick of” something instead of having the mindset that they “want to” do something.
You Haven’t Built a Plan for Growth
In order to run a successful coaching business, you must be able to monetise it. That means building a plan and systemising it bit by bit. This plan and system must be constructed to take someone from a stranger to a referring client. Without this, you’ll bumble around and live through a roller coaster of boom and bust.
The process of acquiring one client is easy, you can dive into social media and do some stuff, hey presto you have a client. The process of acquiring 10 new clients a month needs to be systemised because if it isn’t, you’ll never be able to scale up and have any degree of work-life balance.
There are several things you need to be doing to get there, but it all starts with the plan. This then helps you build the system stepping up from having no clients to being fully booked. As part of your plan, you also need to consider what you plan to do when you reach your coaching capacity, do you have a plan for scaling beyond 1:1, what does that look like?
You can write a plan for client acquisition in about 2 or 3 hours. Building a system will only take a few hours, but the real work is diving into the mind of your ideal client.
You can spend months on new websites, weeks on designs, but in all honesty, you don’t need most of this stuff instantly. You can do all of this down the road, and at the moment, you need a simple plan and mechanism to get the clients coming in.
As you can see from this article, the real secret to getting clients is not in tools and tricks, but it is all about having a deeper understanding of your client. When you have this, you need to create this knowledge of your client into a compelling message.
A Facebook page can become so difficult to use for small businesses. Particularly if you haven’t got lots of cash to splash. If Facebook Ads aren’t implemented correctly, it could even end up costing you your business. Before you know it, you’ve spent hundreds on promoting your posts on Facebook. Now you’re paying at least £1 for a single impression.
“You are only as good as the engagement you’ve had in the last 48 Hours”
This is a quick and simple way to build your Facebook audience. With it, you can build your page likes and engagement with your ideal customers. What you need to do is follow these simple rules of practice. These will help you build your audience of ideal customers and get you the returns you are looking for.
If you are struggling with implementing this on Facebook, you can get in touch with Dean. We Offer 1:1 sessions on all methods of growing business. From social selling to email marketing. These quick tutorial videos are a great way of getting started. However, the strategy behind each campaign will change dramatically when put into practice. As you have different factors coming into play. So, if you are stuck, or need an in-depth look into your Facebook page get in touch.
A LinkedIn Company Page is difficult to grow. If you want to learn how to build your company page you need to get creative. LinkedIn predominately prefers to promote your personal page. As the largest social B2B platform online today it can really be biased against companies looking to promote their business.
There are a variety of ways to promote yourself on Linkedin. Yet, not a lot of ways to gain traction within your company page.
So, what do you do if you want to grow your LinkedIn Company Page?
In this video, I will walk you through LinkedIn strategies you can use to grow your Company Page followers.
In this video, we go through…
How to Grow your Company Page Followers.
Finding content for your Company Page.
Tips on leveraging existing content for your LinkedIn profile and Account.
Growing your page may be hard, but it’s not impossible and much like anything related to real business takes dedication. If you implement these simple strategies and keep up to date with the latest tools (which LinkedIn role out pretty regularly), you’ll ensure your business page is at the forefront of the platform.
If you are in business, the first million pounds is one of the hardest goals to achieve when you are starting out. So we’ve set out the business key elements you need to keep in mind if you are striving towards your first million.
Statistically speaking, only 4.1% of start-ups reach a £1m turnover in the first 3 years of trading. The statistics get a bit hazy beyond a company’s 3 year period, but what is clear is that the survival of a company is built on the high-risk early days. To clear this goal, you must fight hard.
So, let’s say, hypothetically, that you have passed the £100k turnover barrier, cruised past £400k turnover and now have your sights set on £1 million. Before we can talk about some of the key elements of getting to the big seven figures, let’s just clear up a few things…
Your Turnover Isn’t Everything
Profit and cash flow are more important than your turnover. If you haven’t got the money to survive or make a decent profit, you need to stop focusing on what you want to make or what others are making in your industry. Having said that, if you have a budget and your profit margins planned, having an idea of your ideal turnover is great. Having a sales or revenue goal really matters in the long run.
Growing Too Fast Can Be Dangerous
If you don’t have a plan and grow too fast, you will buckle under the weight of success just as easily as you would if you’re losing money from a lack of clients.
Intention Is The Cornerstone Of Your Business
If you build your business without knowing why you started it, your business will turn into a source of frustration and resentment. You need to build your business intentionally.
No plan = No Results
If you don’t plan for how you will build your turnover, it will never happen. If it is not on your daily agenda, it won’t feature monthly or annually. You need to think strategically about how you will accomplish your money goal.
Make Little Steps Instead of Big Strides
A series of little steps are better than a giant stride. Too much weight is put on big things and not enough on the small details when you are developing your business. We are not saying you should be a perfectionist when you set your goals, but you should strategically develop your business bit by bit and in a consistent manner.
So, let’s get down to it, what are the key things you can do to push beyond the £1 million turnovers?
1) Knowing Your USP
Let’s get one thing straight. Price is never a unique selling point. The unique qualities that you offer to your prospective customer must be more than price. Too often, we meet people who say their USP is their customer service quality or speed, but let’s be honest, everyone says this. You need something that resonates with prospective customers and is bigger than price, customer service or speed.
You should think about:
Does your product or service make life simpler for your clients?
Can you save your clients time?
How can you help your clients achieve their aspirations or needs?
What problem can you solve in a way which is better than your competitors?
2) Discover Your Message
There are lots of ways of presenting your message to the world. What you say and how you present it is key. For most of us, we are bombarded with advertising and messages which try to get us to buy or do something. We’ve become desensitised. How will your message, marketing and sales messages break through this barrier?
If you look at some of the recent political campaigns, for example, you will see marketers really pushing to get us to know straplines and key messages. Business is no different because we have to land messages which our prospects will recall and remember.
Do you remember ‘Make America Great Again’?
You may not like it, but Donald Trump managed to land his message with the right people, who turned out and voted him into office.
You need a message which connects with your prospects and makes you the supplier or provider of choice. The right message will improve your consideration and conversion process.
3)You Don’t Need Everyone
On most social platforms, it only takes a small number of people to make content go viral. It’s probably less than 100 people. For your business to hit its sales goals, it needs to reach the right people with the right message. It isn’t about blasting your message across the globe, it is about hitting the right people with the right message.
We call this creating an ecosystem. What is crucial to your business is:
Creating a clearly defined list of people you want to work with
Developing a strategy to connect with new business
For you to reach your £1 million target, it may only take 20 clients. Too often, people spend tens of thousands on reaching thousands, but if they focused the same amount of money on reaching £100 they would be far more effective.
So, who is the right customer for your business? In the B2B world, 80% of revenue comes from 20% of the client base If you want to reach your £1 million target, you need to spend time winning more of the right clients.
4) Developing Consistency
Consistency is a huge problem for SMEs. Sales and marketing require work day-in-day-out. Short bursts of activity are like fireworks, which make a big bang and a flash but with no real impact.
Often, we meet people who have spent tens of thousands on the next big marketing campaign and they are disappointed with their results. If the same budget had been spent on the simple stuff, and consistently carried out, it will deliver massive rewards.
5) Don’t Strive for Perfection
We have all spent hours with people debating shades of blue, minute details and procrastinating on actions. The truth is: you’ll never have a perfect business and you’ll never have a perfect growth plan. We are not saying you should ignore the details, but they shouldn’t be your focus.
Often we over-analyse details which are irrelevant to the majority. A solid presentation completed and delivered is worth two nearly done or shelved presentations. You’ll have to accept that everything won’t be perfect.
Iteration is your new best friend.
6) Know Your Numbers
If you don’t know your numbers, you won’t know what success looks like or what your energy and activity look like. What is your sales cycle from a prospect to a sale? What is your prospect to sale success rate? All these numbers give you key metrics to know how to climb the £1 million mountain.
Do you know today how many enquiries you need to receive to reach your goal?
So where are you at?
Have you set a plan and then let it gather dust?
We work with business owners who want to reach this target. They want to get this done, get enquiries through the door and leads through their inbox.